Jenn Nguyen and Friends
Director of Strategic Healthcare Marketing
Jenn Nguyen and Friends, Nashville, Tennessee, United States,
Who are we?
At HCA Healthcare, we are driven by a single mission: Above all else, we are committed to the care and improvement of human life. HCA Healthcare is dedicated to giving people a healthier tomorrow. As one of the nation's leading providers of healthcare services, HCA Healthcare is comprised of 182 hospitals and 2,300+ sites of care in 20 states and the United Kingdom.
What's in it for you?
HCA Healthcare offers a total rewards package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:
$120,000 - $145,000 annually, incentive eligible
Tennessee has no state income taxes
Up To 15% annual bonus, based on performance KPIs
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
Free counseling services and resources for emotional, physical, and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder, and pet care, home and auto repair, event planning, and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services, and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
What will you need?
8-10 years of experience MARKETING TO healthcare facilities within the Pharmaceutical/medical device field
Bachelor’s Degree in Marketing and/or Marketing Communications required
Master’s degree in marketing, communications, business, and/or healthcare preferred
Branding initiatives for assigned division: craft key messaging and positioning
Annual strategic planning and 3-year planning
Create and execute annual marketing plans in alignment with business growth objectives and strategy
Grow GPO membership
What will you do?
The Strategic Marketing Director is an advanced, senior-level corporate B2B marketer with the ability to quickly grasp and identify in-depth business and marketplace knowledge and translate it into effective, annual strategic marketing plans and go-to-market tactics that drive the business forward to achieve annual financial/growth objectives.
The Director will create impactful promotions and collateral that promotes to existing membership as well as prospective members. S/he will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead the development of resources, and help deliver on HealthTrust Performance Group’s commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders. The ideal candidate is a critical thinker who brings a smart creative approach to marketing that’s grounded by validated insights.
Must demonstrate excellent writing skills and marketing acumen, leveraging the full range of marketing mix/omni channel approaches. The ideal candidate will have a proven track record in one or more of these: Healthcare/B2B/GPO marketing. Will successfully move market share, deepen penetration, and grow the GPO membership. Analyze all aspects of the business to proactively identify new opportunities and new customer segments, strategies for growing adherence in current members, cross-selling, and programs to support sales to generate and nurture leads through the funnel.
Primary Objectives:
Lead all branding initiatives for assigned division: craft key messaging and positioning
Lead annual strategic planning and 3-year planning
Create and execute annual marketing plans in alignment with business growth objectives and strategy
Grow GPO membership
Develop and execute go-to-market strategy, inclusive of branding and value prop
Promote and cross-sell the entire portfolio of offerings (contracts, products, and services) to support the goal of peak performance optimization and procurement savings
Work with Sales Team to Generate Leads and nurture through the funnel
Develop strategies, tactics, and messaging to support alliances, ensuring brand continuity
Candidate must be an experienced and effective business copywriter as this position requires heavy focus on writing for all related deliverables. Excellent PowerPoint and presentation skills are a must.
GENERAL RESPONSIBILITIES
Lead the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns, and successful advertising and public relations efforts
Orchestrate commercialization for segment or product launches to include all programs and activities surrounding new product/service introduction into the market, market-conditioning, market research/analytics, forecast market potential, and sales goals
Develop and execute comprehensive go-to-market plans to support our primary business line growth, service line strategies, and company goals
Collaborate with senior leadership, service line owners, and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content, and sales training
Develop promotional material, email marketing campaigns, and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites.
Lead tradeshow and conference strategy
Working in a cross-functional team, partner with account management to support deeper vertical penetration with strategic accounts.
Participate as a member of the Leadership team in all business planning and monthly operating meetings of the assigned division
Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
Analyze all aspects of assigned lines of business to proactively identify new opportunities, programs, strategies for growing the business in current and new customer segments/distribution channels
Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments
Develop creative and strategic insights about customer needs through collaboration with other departments and functions within the organization as well as directly with members
Lead market research: execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc.
Collect and analyze member feedback, competitive intelligence, market research and trends, and other data points associated. Transform relevant customer insights into commercial output and development and execution of key initiatives
Will be willing and able to “Roll up sleeves” and execute plans - Must be a strategist who can tactically execute!
Interface between the Marketing department and others to ensure deliverables are developed and deadlines met for tradeshows, region events, collateral, email campaigns, web promotions, and advertising
Obtain necessary Legal review and approval of materials, as appropriate
Communications
Work with the PR team to identify and execute public relations efforts that align to branding and messaging
Identify and develop new topics and ideas to expand our thought leadership in the marketplace
Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing, and delivery
Develop high-visibility press releases to promote our services, joint ventures, and company growth
Job Type:
Full-time
Pay:
$120,000.00 - $145,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Weekends as needed
Experience:
MARKETING TO healthcare facilities: 8 years (Required)
marketing, the GPO industry, and healthcare supply chain: 8 years (Required)
within the Pharmaceutical/med device field: 8 years (Required)
Ambulatory surgery center: 1 year (Preferred)
Ability to Relocate:
Nashville, TN 37203: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr
At HCA Healthcare, we are driven by a single mission: Above all else, we are committed to the care and improvement of human life. HCA Healthcare is dedicated to giving people a healthier tomorrow. As one of the nation's leading providers of healthcare services, HCA Healthcare is comprised of 182 hospitals and 2,300+ sites of care in 20 states and the United Kingdom.
What's in it for you?
HCA Healthcare offers a total rewards package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:
$120,000 - $145,000 annually, incentive eligible
Tennessee has no state income taxes
Up To 15% annual bonus, based on performance KPIs
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
Free counseling services and resources for emotional, physical, and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder, and pet care, home and auto repair, event planning, and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services, and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
What will you need?
8-10 years of experience MARKETING TO healthcare facilities within the Pharmaceutical/medical device field
Bachelor’s Degree in Marketing and/or Marketing Communications required
Master’s degree in marketing, communications, business, and/or healthcare preferred
Branding initiatives for assigned division: craft key messaging and positioning
Annual strategic planning and 3-year planning
Create and execute annual marketing plans in alignment with business growth objectives and strategy
Grow GPO membership
What will you do?
The Strategic Marketing Director is an advanced, senior-level corporate B2B marketer with the ability to quickly grasp and identify in-depth business and marketplace knowledge and translate it into effective, annual strategic marketing plans and go-to-market tactics that drive the business forward to achieve annual financial/growth objectives.
The Director will create impactful promotions and collateral that promotes to existing membership as well as prospective members. S/he will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead the development of resources, and help deliver on HealthTrust Performance Group’s commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders. The ideal candidate is a critical thinker who brings a smart creative approach to marketing that’s grounded by validated insights.
Must demonstrate excellent writing skills and marketing acumen, leveraging the full range of marketing mix/omni channel approaches. The ideal candidate will have a proven track record in one or more of these: Healthcare/B2B/GPO marketing. Will successfully move market share, deepen penetration, and grow the GPO membership. Analyze all aspects of the business to proactively identify new opportunities and new customer segments, strategies for growing adherence in current members, cross-selling, and programs to support sales to generate and nurture leads through the funnel.
Primary Objectives:
Lead all branding initiatives for assigned division: craft key messaging and positioning
Lead annual strategic planning and 3-year planning
Create and execute annual marketing plans in alignment with business growth objectives and strategy
Grow GPO membership
Develop and execute go-to-market strategy, inclusive of branding and value prop
Promote and cross-sell the entire portfolio of offerings (contracts, products, and services) to support the goal of peak performance optimization and procurement savings
Work with Sales Team to Generate Leads and nurture through the funnel
Develop strategies, tactics, and messaging to support alliances, ensuring brand continuity
Candidate must be an experienced and effective business copywriter as this position requires heavy focus on writing for all related deliverables. Excellent PowerPoint and presentation skills are a must.
GENERAL RESPONSIBILITIES
Lead the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns, and successful advertising and public relations efforts
Orchestrate commercialization for segment or product launches to include all programs and activities surrounding new product/service introduction into the market, market-conditioning, market research/analytics, forecast market potential, and sales goals
Develop and execute comprehensive go-to-market plans to support our primary business line growth, service line strategies, and company goals
Collaborate with senior leadership, service line owners, and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content, and sales training
Develop promotional material, email marketing campaigns, and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites.
Lead tradeshow and conference strategy
Working in a cross-functional team, partner with account management to support deeper vertical penetration with strategic accounts.
Participate as a member of the Leadership team in all business planning and monthly operating meetings of the assigned division
Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
Analyze all aspects of assigned lines of business to proactively identify new opportunities, programs, strategies for growing the business in current and new customer segments/distribution channels
Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments
Develop creative and strategic insights about customer needs through collaboration with other departments and functions within the organization as well as directly with members
Lead market research: execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc.
Collect and analyze member feedback, competitive intelligence, market research and trends, and other data points associated. Transform relevant customer insights into commercial output and development and execution of key initiatives
Will be willing and able to “Roll up sleeves” and execute plans - Must be a strategist who can tactically execute!
Interface between the Marketing department and others to ensure deliverables are developed and deadlines met for tradeshows, region events, collateral, email campaigns, web promotions, and advertising
Obtain necessary Legal review and approval of materials, as appropriate
Communications
Work with the PR team to identify and execute public relations efforts that align to branding and messaging
Identify and develop new topics and ideas to expand our thought leadership in the marketplace
Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing, and delivery
Develop high-visibility press releases to promote our services, joint ventures, and company growth
Job Type:
Full-time
Pay:
$120,000.00 - $145,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Weekends as needed
Experience:
MARKETING TO healthcare facilities: 8 years (Required)
marketing, the GPO industry, and healthcare supply chain: 8 years (Required)
within the Pharmaceutical/med device field: 8 years (Required)
Ambulatory surgery center: 1 year (Preferred)
Ability to Relocate:
Nashville, TN 37203: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr