She Runs It
Senior Director, Media Analytics – Hearts & Science/Omnicom Media Group
She Runs It, Burbank, California, United States, 91505
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
OverviewSenior Director, Media Analytics
As the Senior Director at Hearts & Science, you will serve as a senior media analytics and insights leader for a key Heart & Science theatrical entertainment client, overseeing all day-to-day data and analytics deliverables as well as serving as the key point of contact for clients on all things concerning marketing science, reporting and optimization. You will ensure key business constituents understand drivers of performance, help them find growth levers, and identify opportunities for optimization. You will also lead the business through all efforts that drive analytics performance and potential by using existing and new data sources, techniques and automation solutions. You’ll come up with solutions to tough analytical problems and deliver strategic insights for the business, reporting to the Executive Director, Marketing Science with accountability to overall account leadership.
Qualifications
10+ years of experience at a Media agency, marketing analytics or data-driven field with a focus on media measurement use cases
Excellent communication and presentation skills are a must, with the ability to simplify complex concepts for a broad audience
Excellent strategic thinker who is willing to take risks and challenge the status quo
Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
Experience with Upper- and Mid-Funnel media decision frameworks and KPIs. Performance media experience desirable
Familiarity with marketing technology (e.g., Data Management Platforms, API-driven conversion measurement), ad-serving (e.g., Google DCM), and web analytics tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with media publisher measurement capabilities (e.g. DV360, Meta, Snapchat, YouTube)
Experience applying marketing mix modeling/econometric analysis and/or other branches of market research to media applications
Entertainment and Theatrical experience are a plus
ResponsibilitiesLeadership/Support Role
Management and prioritization of the business’s overall analytical needs and opportunities
Defines the business questions that need to be answered, identifies appropriate analytical solutions in addition to identifying and readying relevant data sources for analysis
Manage and develop staff in learning best practices, and improving speed and accuracy of reports as well as ad hoc analytics deliverables
Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
Partner with client internal analytical teams to work towards common business outcomes, providing and asking for support proactively when necessary
Analytics Strategy
Attend senior level client meetings and actively participate in the preparation and presentation
Actively engaged with the clients and play a leading role in strategy development regarding the collection, manipulation, and analysis of data across various LOBs and departments such as investment, strategy, and digital audience planning
Create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner
Analytics
Play a key role in development and application of analytical algorithms, solutions, and methods where possible with a view of driving and enhancing data systems and streamlining business processes
Strives to improve the quality of analytics solutions on a consistent basis and ensuring delivery of high-quality deliverables for all functions of the business and in the definition of metrics that track the business’s performance at different fronts
Collaboration
You are highly collaborative and, as such, you will facilitate joint brainstorming and team collaboration across different internal teams (such as strategy, investment and creative) and externally with clients. Work closely with central agency analytics team in establishing departmental goals and strategies, as well as collaborates with numerous departments across the business, aiding them in the proper use of data and analytics outputs.
Automation/Reporting
Ensure the most appropriate automation solutions, internal and external, are evaluated, implemented, and streamlined where necessary, to ensure business efficiency and enable cross-departmental engagement. Partner with offshore reporting and database group to develop solutions which increase automation and efficiency for onshore marketing science team members.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
OverviewSenior Director, Media Analytics
As the Senior Director at Hearts & Science, you will serve as a senior media analytics and insights leader for a key Heart & Science theatrical entertainment client, overseeing all day-to-day data and analytics deliverables as well as serving as the key point of contact for clients on all things concerning marketing science, reporting and optimization. You will ensure key business constituents understand drivers of performance, help them find growth levers, and identify opportunities for optimization. You will also lead the business through all efforts that drive analytics performance and potential by using existing and new data sources, techniques and automation solutions. You’ll come up with solutions to tough analytical problems and deliver strategic insights for the business, reporting to the Executive Director, Marketing Science with accountability to overall account leadership.
Qualifications
10+ years of experience at a Media agency, marketing analytics or data-driven field with a focus on media measurement use cases
Excellent communication and presentation skills are a must, with the ability to simplify complex concepts for a broad audience
Excellent strategic thinker who is willing to take risks and challenge the status quo
Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
Experience with Upper- and Mid-Funnel media decision frameworks and KPIs. Performance media experience desirable
Familiarity with marketing technology (e.g., Data Management Platforms, API-driven conversion measurement), ad-serving (e.g., Google DCM), and web analytics tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with media publisher measurement capabilities (e.g. DV360, Meta, Snapchat, YouTube)
Experience applying marketing mix modeling/econometric analysis and/or other branches of market research to media applications
Entertainment and Theatrical experience are a plus
ResponsibilitiesLeadership/Support Role
Management and prioritization of the business’s overall analytical needs and opportunities
Defines the business questions that need to be answered, identifies appropriate analytical solutions in addition to identifying and readying relevant data sources for analysis
Manage and develop staff in learning best practices, and improving speed and accuracy of reports as well as ad hoc analytics deliverables
Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
Partner with client internal analytical teams to work towards common business outcomes, providing and asking for support proactively when necessary
Analytics Strategy
Attend senior level client meetings and actively participate in the preparation and presentation
Actively engaged with the clients and play a leading role in strategy development regarding the collection, manipulation, and analysis of data across various LOBs and departments such as investment, strategy, and digital audience planning
Create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner
Analytics
Play a key role in development and application of analytical algorithms, solutions, and methods where possible with a view of driving and enhancing data systems and streamlining business processes
Strives to improve the quality of analytics solutions on a consistent basis and ensuring delivery of high-quality deliverables for all functions of the business and in the definition of metrics that track the business’s performance at different fronts
Collaboration
You are highly collaborative and, as such, you will facilitate joint brainstorming and team collaboration across different internal teams (such as strategy, investment and creative) and externally with clients. Work closely with central agency analytics team in establishing departmental goals and strategies, as well as collaborates with numerous departments across the business, aiding them in the proper use of data and analytics outputs.
Automation/Reporting
Ensure the most appropriate automation solutions, internal and external, are evaluated, implemented, and streamlined where necessary, to ensure business efficiency and enable cross-departmental engagement. Partner with offshore reporting and database group to develop solutions which increase automation and efficiency for onshore marketing science team members.
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