American Pharmacists Association
Senior Manager, Digital Marketing
American Pharmacists Association, Washington, District of Columbia, us, 20022
Senior Manager, Digital Marketing
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.Washington, D.C.
The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.
Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients.
WHAT WE’RE ABOUT
Collaboration:
We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization.
Accountability:
We strive to meet the highest standards of ethical behavior.
Respect:
We are committed to seeking to understand others’ perspectives and appreciating our differences.
Excellence:
We strive to deliver high-quality, innovative, and best-in-class products and services.
WHAT YOU’LL DO
As the Senior Manager, Digital Marketing, you will:
Oversee the Salesforce Marketing Cloud platform.
Build and manage the association’s e-mail calendar and organizational workflows.
Create templates and develop, test, and deploy marketing e-mails for the association.
Design and automate dynamic content and personalization strategies for complex email journeys and campaigns.
Understand and influence the design of lead flow, pipeline generation, and marketing automation within Salesforce Marketing Cloud.
Manage the list segmentation process for email campaign deployment.
Support strategy and implementation of marketing tools, technologies, and platforms.
Own homepage marketing web content and oversee web analytics and landing page design.
Guide social media strategy working in tandem with Social Media Manager.
Manage digital advertising including search and display channels.
Oversee APhA’s YouTube and other digital accounts.
Lead the analytics and reporting functions in digital marketing campaigns.
LOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)
WHO WE’RE LOOKING FOR
Experience and Education required:
A bachelor's degree in communications, marketing or business is required. Advanced degree is preferred.
A minimum of 5+ years of experience in marketing and communication or related field/s.
Skills, knowledge and abilities required:
In-depth knowledge of Salesforce Marketing Cloud required.
Extensive experience implementing and working within other CRMs and marketing technologies.
Proven work experience in digital marketing (nonprofit association a plus).
Demonstrated experience designing and implementing digital marketing campaigns.
Knowledge of Google Analytics and Google Tag Manager.
Basic understanding of HTML and CSS.
Strong analytical skills and data-driven thinking.
Strong project management, multitasking and decision-making skills.
Strong, confident presenter and communicator with superb English written communication skills.
APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.
Applicants must be currently authorized to work in the United States on a full-time basis.
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Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.Washington, D.C.
The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.
Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients.
WHAT WE’RE ABOUT
Collaboration:
We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization.
Accountability:
We strive to meet the highest standards of ethical behavior.
Respect:
We are committed to seeking to understand others’ perspectives and appreciating our differences.
Excellence:
We strive to deliver high-quality, innovative, and best-in-class products and services.
WHAT YOU’LL DO
As the Senior Manager, Digital Marketing, you will:
Oversee the Salesforce Marketing Cloud platform.
Build and manage the association’s e-mail calendar and organizational workflows.
Create templates and develop, test, and deploy marketing e-mails for the association.
Design and automate dynamic content and personalization strategies for complex email journeys and campaigns.
Understand and influence the design of lead flow, pipeline generation, and marketing automation within Salesforce Marketing Cloud.
Manage the list segmentation process for email campaign deployment.
Support strategy and implementation of marketing tools, technologies, and platforms.
Own homepage marketing web content and oversee web analytics and landing page design.
Guide social media strategy working in tandem with Social Media Manager.
Manage digital advertising including search and display channels.
Oversee APhA’s YouTube and other digital accounts.
Lead the analytics and reporting functions in digital marketing campaigns.
LOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)
WHO WE’RE LOOKING FOR
Experience and Education required:
A bachelor's degree in communications, marketing or business is required. Advanced degree is preferred.
A minimum of 5+ years of experience in marketing and communication or related field/s.
Skills, knowledge and abilities required:
In-depth knowledge of Salesforce Marketing Cloud required.
Extensive experience implementing and working within other CRMs and marketing technologies.
Proven work experience in digital marketing (nonprofit association a plus).
Demonstrated experience designing and implementing digital marketing campaigns.
Knowledge of Google Analytics and Google Tag Manager.
Basic understanding of HTML and CSS.
Strong analytical skills and data-driven thinking.
Strong project management, multitasking and decision-making skills.
Strong, confident presenter and communicator with superb English written communication skills.
APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.
Applicants must be currently authorized to work in the United States on a full-time basis.
#J-18808-Ljbffr