ezCater
Senior Associate, Industry Marketing (Remote)
ezCater, Boston, Massachusetts, us, 02298
Senior Associate, Industry Marketing (Remote) ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single, customizable platform. For restaurant partners, ezCater helps them grow their business by bringing them more orders and new high-value customers. To learn more, visit www.ezcater.com.We’re looking for
a Senior Associate, Industry Marketing
to join our Corporate Solutions Marketing team and help scale our Corporate Solutions business, the fastest-growing area of ezCater. In this role, you will work closely with our demand sales and cross-functional marketing teams to build campaigns to help us achieve ambitious growth targets within high priority industries.What You'll Do:Manage account based marketing (ABM) campaigns focused on high priority industries.Create target account lists in alignment with sales to focus ABM campaigns.Write creative briefs to inform strategy and messaging for emails, direct mail, digital marketing, and other marketing channels. Evaluate creative concepts to ensure alignment with campaign objectives.Build email and webinar campaigns in CRM to drive campaign engagement.Provide the sales teams with tools, resources, and messaging to effectively engage prospects within an industry vertical.Report on campaign insights to understand impact on sales opportunities.Partner closely with cross functional teams (sales, product marketing, customer insights) to incorporate user data, customer insights, and historical campaign performance into strategies.Surface new ideas aimed at acquiring new customers in high priority industries.What You Have:3-5 years of experience in B2B marketing, focused on account based or industry marketing.A track record of partnering with sales teams to drive measurable results.An ability to think critically about customer audiences. Understand what motivates decision makers and how multiple messages and channels impact the customer journey.Experience working in marketing automation tools and in sales tools, particularly Hubspot and Salesforce.Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams.A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to test and be scrappy. We want you to experiment and iterate.The national cash compensation range for this role is $75,000 - $96,000 per year**Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).Please have fun with the Cover Letter portion of the application!
It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!ezCater does not sponsor applicants for work visas or legal permanent residence.What You’ll Get from Us:You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
Learn more about the general tasks related to this opportunity below, as well as required skills.#J-18808-LjbffrRemote working/work at home options are available for this role.
a Senior Associate, Industry Marketing
to join our Corporate Solutions Marketing team and help scale our Corporate Solutions business, the fastest-growing area of ezCater. In this role, you will work closely with our demand sales and cross-functional marketing teams to build campaigns to help us achieve ambitious growth targets within high priority industries.What You'll Do:Manage account based marketing (ABM) campaigns focused on high priority industries.Create target account lists in alignment with sales to focus ABM campaigns.Write creative briefs to inform strategy and messaging for emails, direct mail, digital marketing, and other marketing channels. Evaluate creative concepts to ensure alignment with campaign objectives.Build email and webinar campaigns in CRM to drive campaign engagement.Provide the sales teams with tools, resources, and messaging to effectively engage prospects within an industry vertical.Report on campaign insights to understand impact on sales opportunities.Partner closely with cross functional teams (sales, product marketing, customer insights) to incorporate user data, customer insights, and historical campaign performance into strategies.Surface new ideas aimed at acquiring new customers in high priority industries.What You Have:3-5 years of experience in B2B marketing, focused on account based or industry marketing.A track record of partnering with sales teams to drive measurable results.An ability to think critically about customer audiences. Understand what motivates decision makers and how multiple messages and channels impact the customer journey.Experience working in marketing automation tools and in sales tools, particularly Hubspot and Salesforce.Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams.A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to test and be scrappy. We want you to experiment and iterate.The national cash compensation range for this role is $75,000 - $96,000 per year**Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).Please have fun with the Cover Letter portion of the application!
It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!ezCater does not sponsor applicants for work visas or legal permanent residence.What You’ll Get from Us:You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
Learn more about the general tasks related to this opportunity below, as well as required skills.#J-18808-LjbffrRemote working/work at home options are available for this role.