FlixBus
Marketing Lead New York Regular
FlixBus, Long Island City, New York, United States, 11101
We're looking for a motivated and driven
Marketing Lead
to join our North America team. We support constant market growth with our marketing activities to acquire new customers, increase repeated purchases, prevent churn and enhance customer experience. We always aim for cutting edge technologies and a high level of innovation. By joining our team, you will be a crucial part of driving the success and contribution of the North American team. This role is responsible for Marketing and Brand activities for both North American brands: Greyhound and FlixBus.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Your Tasks – Paint the world green
Developing localized omni-channel marketing and brand strategies and implementing activities in North America, supporting both Greyhound and FlixBus in the U.S., Canada, and MexicoDriving strategic alignment within North America and across multiple HQ marketing teams and aligning with key decision makersProject managing marketing plans to ensure successful implementation, and coordinating with commercial analytics team to create baseline KPIs, measurement and reporting of the results on an ongoing basisInvestigating new avenues for communication, media channels and fostering experimentation to support brand KPIs (from increasing awareness and consideration to building bond and advocacy)Identifying and managing suitable brand partnerships (content platforms, brands, events, influencers, places etc.) to create brand engagement on various channels (online and offline)Ensuring adaptation and local relevance of the global Social Media Strategy by owning the content plan and social approach, as well as leading the development of highly engaged communities around our brandCoordinating the design, production, and installation of marketing and branding assets such as terminal signage to promote Greyhound and FlixBus services effectivelyEnsuring consistency in branding, messaging, and visual identity across all marketing materialsDeveloping communication including drafting briefings for localized content and creative and continuous testing, reviewing results, and deriving insights used to optimize creative, messaging, layout etc. to meet campaign objectivesYour Profile – Ready to hop on board
Bachelor’s degree in Marketing, Business or a related field; Master’s degree preferredProven experience (at least 4-6 years) in data driven marketing, with a focus on tactical marketing and brand strategyExperience in Social Media Marketing and Event Marketing is a plusExperience in transportation, travel or hospitality is a plusDemonstrated success in developing and executing marketing campaigns that drive results and enhance brand presenceDemonstrated ability to manage budgets and allocate resources effectivelyStrong understanding of the North American market and cultural nuancesProven track record of driving innovation and continuous improvement in marketing practicesYou are passionate about the customer experience and their communication needsYou are interested in turning commercial needs into creative marketing strategies and communication ideas and you are comfortable taking the ideas forward to implementationFluent in English; Spanish a plusOur Perks – More than just a job
Your well being is important to us. To ensure you have the support you need, we offer the following benefits to U.S. Employees:Competitive Medical, Vision, and Dental plans, including FSAs, Telemedicine support, and HRAs with company contributions of up to $1000401k plans with up to 3% of matching contributions5 weeks of PTO, in addition to company holidays and 2 personal Floating HolidaysCompany-funded life insurance policy and supplemental life insurance optionsTuition reimbursement of up to $5,250 per yearEmployee Assistance Program with 24/7 access to free over-the-phone counselling to help you with a variety of personal needs; including emotional and mental well-being, addiction and recovery, marital and family problems, and legal and financial issuesFree travel for yourself and eligible dependents on both FlixBus and Greyhound serviceSalary Range: $110,000 - $130,000 USDWant to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you! We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply.About FlixWe are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.
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Marketing Lead
to join our North America team. We support constant market growth with our marketing activities to acquire new customers, increase repeated purchases, prevent churn and enhance customer experience. We always aim for cutting edge technologies and a high level of innovation. By joining our team, you will be a crucial part of driving the success and contribution of the North American team. This role is responsible for Marketing and Brand activities for both North American brands: Greyhound and FlixBus.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Your Tasks – Paint the world green
Developing localized omni-channel marketing and brand strategies and implementing activities in North America, supporting both Greyhound and FlixBus in the U.S., Canada, and MexicoDriving strategic alignment within North America and across multiple HQ marketing teams and aligning with key decision makersProject managing marketing plans to ensure successful implementation, and coordinating with commercial analytics team to create baseline KPIs, measurement and reporting of the results on an ongoing basisInvestigating new avenues for communication, media channels and fostering experimentation to support brand KPIs (from increasing awareness and consideration to building bond and advocacy)Identifying and managing suitable brand partnerships (content platforms, brands, events, influencers, places etc.) to create brand engagement on various channels (online and offline)Ensuring adaptation and local relevance of the global Social Media Strategy by owning the content plan and social approach, as well as leading the development of highly engaged communities around our brandCoordinating the design, production, and installation of marketing and branding assets such as terminal signage to promote Greyhound and FlixBus services effectivelyEnsuring consistency in branding, messaging, and visual identity across all marketing materialsDeveloping communication including drafting briefings for localized content and creative and continuous testing, reviewing results, and deriving insights used to optimize creative, messaging, layout etc. to meet campaign objectivesYour Profile – Ready to hop on board
Bachelor’s degree in Marketing, Business or a related field; Master’s degree preferredProven experience (at least 4-6 years) in data driven marketing, with a focus on tactical marketing and brand strategyExperience in Social Media Marketing and Event Marketing is a plusExperience in transportation, travel or hospitality is a plusDemonstrated success in developing and executing marketing campaigns that drive results and enhance brand presenceDemonstrated ability to manage budgets and allocate resources effectivelyStrong understanding of the North American market and cultural nuancesProven track record of driving innovation and continuous improvement in marketing practicesYou are passionate about the customer experience and their communication needsYou are interested in turning commercial needs into creative marketing strategies and communication ideas and you are comfortable taking the ideas forward to implementationFluent in English; Spanish a plusOur Perks – More than just a job
Your well being is important to us. To ensure you have the support you need, we offer the following benefits to U.S. Employees:Competitive Medical, Vision, and Dental plans, including FSAs, Telemedicine support, and HRAs with company contributions of up to $1000401k plans with up to 3% of matching contributions5 weeks of PTO, in addition to company holidays and 2 personal Floating HolidaysCompany-funded life insurance policy and supplemental life insurance optionsTuition reimbursement of up to $5,250 per yearEmployee Assistance Program with 24/7 access to free over-the-phone counselling to help you with a variety of personal needs; including emotional and mental well-being, addiction and recovery, marital and family problems, and legal and financial issuesFree travel for yourself and eligible dependents on both FlixBus and Greyhound serviceSalary Range: $110,000 - $130,000 USDWant to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you! We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply.About FlixWe are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.
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