UnitedHealth Group
Display and Paid Social Marketing Specialist - Remote
UnitedHealth Group, Minnetonka, Minnesota, United States, 55345
At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start
Caring. Connecting. Growing together.This role will be responsible for the planning and execution of display and paid social campaigns. Working closely with internal teams the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting digital marketing campaigns, with a focus on B2B campaigns.You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:Assist digital team members with the development of display and paid social campaign strategyAssist with daily campaign optimization, testing, tracking and performance measurementWork with internal partner and vendor teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctlyManage creative development and approval processDevelop reporting and key insights on campaign performanceEvaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setupSkills and Experience:Passion for digital marketing with an understanding of the complexity of the digital advertising landscapeConstantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologiesPassionate about results, achieving goals and communicating successesDemonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achievedHighly analytical with advanced problem-solving skills and excellent attention to detailExperience in managing complex media projects across multiple stakeholder groupsUnderstanding of digital direct-response marketing tactics and best practicesYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:3+ years hands-on programmatic and/or paid social experience within either client, agency, agency trading desk or programmatic technology vendorsExperience managing B2B accounts with understanding of B2B audience activationsAdvanced tracking and analytics knowledgeAdvanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sourcesExperience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platformsExperience with data visualization and reporting toolsExperience with CRM audience activation platformsPreferred Qualifications:Financial services, insurance and/or technology experienceExperience with Adobe AnalyticsExperience in DOMO and/or TableauExperience in LiveRamp*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
#J-18808-Ljbffr
Caring. Connecting. Growing together.This role will be responsible for the planning and execution of display and paid social campaigns. Working closely with internal teams the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting digital marketing campaigns, with a focus on B2B campaigns.You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:Assist digital team members with the development of display and paid social campaign strategyAssist with daily campaign optimization, testing, tracking and performance measurementWork with internal partner and vendor teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctlyManage creative development and approval processDevelop reporting and key insights on campaign performanceEvaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setupSkills and Experience:Passion for digital marketing with an understanding of the complexity of the digital advertising landscapeConstantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologiesPassionate about results, achieving goals and communicating successesDemonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achievedHighly analytical with advanced problem-solving skills and excellent attention to detailExperience in managing complex media projects across multiple stakeholder groupsUnderstanding of digital direct-response marketing tactics and best practicesYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:3+ years hands-on programmatic and/or paid social experience within either client, agency, agency trading desk or programmatic technology vendorsExperience managing B2B accounts with understanding of B2B audience activationsAdvanced tracking and analytics knowledgeAdvanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sourcesExperience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platformsExperience with data visualization and reporting toolsExperience with CRM audience activation platformsPreferred Qualifications:Financial services, insurance and/or technology experienceExperience with Adobe AnalyticsExperience in DOMO and/or TableauExperience in LiveRamp*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
#J-18808-Ljbffr