Mitten Extracts
Digital Marketing Manager
Mitten Extracts, Dimondale, Michigan, United States, 48821
Join our team and Reach New Highs with Us!
MUST BE 21 OR OLDER TO APPLY
Digital Marketing Manager
Are you the definition of self-sufficiency, where you prefer being able to both develop and implement marketing programs across all digital channels? Do you have a relentless work ethic and need to “win”?
If so, we are adding a strategic, innovative, and self-sufficient leader to our growing team as our Digital Marketing Manager, serving as the right hand to the Chief Marketing Officer. This individual would have complete control and authority to drive content development and strategy across Mitten Extract’s digital ecosystem.
As the Digital Marketing Manager for Mitten Extracts, you will be responsible for digital content ideation, development, execution and measurement across the entire organization. If you enjoy operating in the “gray” with minimum supervision; if you are a research-persistent, data-driven, fiercely competitive self-starter; if you thrive in a fast-paced environment with shifting priorities, this role is for you.
Essential Duties and Responsibilities:
Development and execution of strategic digital marketing plan in collaboration with the broader marketing team and cross-functionals. The digital marketing plan will achieve financial targets and marketing KPIs through omni-channel digital experiences.
Support holistic brand storytelling through cross-channel (social, web, email, SMS, 3rd party communications platforms, etc) content ecosystem. This includes development and distribution of all content on brand owned channels in collaboration with the Content Creator.
Monitor and report on day-to-day key digital metrics across all channels including ongoing and ad hoc reporting needs in order to optimize campaigns and drive savings in the form of efficiency.
Management of outside web and SEO agencies to maintain, update, and iterate on web experience, including briefing, managing timelines and budget, project delivery, and measurement against goals.
Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals.
Qualifications:
Bachelor's degree (B. A.) in Marketing, Digital Media, or related field or the equivalent experience.
Two to four years related marketing experience in a digital marketing or social media management role in CPG or alcohol/beverage. Cannabis experience a plus.
Well versed in social media platforms (IG, TikTok, LinkedIn, etc) and the types of content that perform.
Proficient in GA4, Google Tag Manager, social media measurement tools, SEO/SEM, email/SMS analytics, Microsoft Office suite.
Data first mindset, extracting actionable insights from data that leads to better performing content and marketing activations.
Reports to:
Chief Marketing Officer
Direct Report:
Content Creator
Location:
Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week
Compensation : $70,000 – $90,000
Job Type:
Full-time
Benefits:
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Vision insurance
People with a criminal record are encouraged to apply.
Ability to Commute:
Dimondale, MI 48821 (Required)
Work Location:
Hybrid remote in Dimondale, MI 48821
#J-18808-Ljbffr
MUST BE 21 OR OLDER TO APPLY
Digital Marketing Manager
Are you the definition of self-sufficiency, where you prefer being able to both develop and implement marketing programs across all digital channels? Do you have a relentless work ethic and need to “win”?
If so, we are adding a strategic, innovative, and self-sufficient leader to our growing team as our Digital Marketing Manager, serving as the right hand to the Chief Marketing Officer. This individual would have complete control and authority to drive content development and strategy across Mitten Extract’s digital ecosystem.
As the Digital Marketing Manager for Mitten Extracts, you will be responsible for digital content ideation, development, execution and measurement across the entire organization. If you enjoy operating in the “gray” with minimum supervision; if you are a research-persistent, data-driven, fiercely competitive self-starter; if you thrive in a fast-paced environment with shifting priorities, this role is for you.
Essential Duties and Responsibilities:
Development and execution of strategic digital marketing plan in collaboration with the broader marketing team and cross-functionals. The digital marketing plan will achieve financial targets and marketing KPIs through omni-channel digital experiences.
Support holistic brand storytelling through cross-channel (social, web, email, SMS, 3rd party communications platforms, etc) content ecosystem. This includes development and distribution of all content on brand owned channels in collaboration with the Content Creator.
Monitor and report on day-to-day key digital metrics across all channels including ongoing and ad hoc reporting needs in order to optimize campaigns and drive savings in the form of efficiency.
Management of outside web and SEO agencies to maintain, update, and iterate on web experience, including briefing, managing timelines and budget, project delivery, and measurement against goals.
Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals.
Qualifications:
Bachelor's degree (B. A.) in Marketing, Digital Media, or related field or the equivalent experience.
Two to four years related marketing experience in a digital marketing or social media management role in CPG or alcohol/beverage. Cannabis experience a plus.
Well versed in social media platforms (IG, TikTok, LinkedIn, etc) and the types of content that perform.
Proficient in GA4, Google Tag Manager, social media measurement tools, SEO/SEM, email/SMS analytics, Microsoft Office suite.
Data first mindset, extracting actionable insights from data that leads to better performing content and marketing activations.
Reports to:
Chief Marketing Officer
Direct Report:
Content Creator
Location:
Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week
Compensation : $70,000 – $90,000
Job Type:
Full-time
Benefits:
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Vision insurance
People with a criminal record are encouraged to apply.
Ability to Commute:
Dimondale, MI 48821 (Required)
Work Location:
Hybrid remote in Dimondale, MI 48821
#J-18808-Ljbffr