Air Ambulance Charity Kent Surrey Sussex
Head of External Communications and Engagement
Air Ambulance Charity Kent Surrey Sussex, Charlotte, North Carolina, United States, 28269
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As Head of External Communications and Engagement, you will be a key part of a talented and ambitious Communications and Engagement Team. You will play a leading role in implementing our integrated external communications and engagement strategy to enhance our brand reputation, co-deliver highly successful integrated campaigns, drive positive media coverage locally and nationally, and raise awareness and increase engagement with existing and new audiences around our lifesaving work and our five-year strategy – Working Together to Save More Lives. Our aim is to reach as many people as possible to inspire and generate the support we need to continue saving lives every day across Kent, Surrey and Sussex.
You’ll be a highly strategic, self-motivated, organised and creative individual looking to make a real difference to the communities we serve, who values and understands the importance and benefit of highly effective and integrated external communications and engagement to widening our reach, strengthening our profile and building our supporter base. You’ll be a strategic communicator with a proven ability to build relationships with media and key stakeholders.
The Communications Team sits within the Marketing and Communications (MarComms) Directorate which builds brand awareness and engagement among the public, builds our profile with the media and key stakeholders, and supports fundraising activities to generate income to keep the service running. The team culture is dynamic, creative, fun, collaborative and supports individual growth, learning and development.
MAIN RESPONSIBILITIES:
Deliver targeted, engaging and impactful communications to support the successful delivery of KSS’s strategic objectives.
Play a lead role, in collaboration with colleagues in the Income Generation and Marcomms Team, in delivering successful integrated campaigns and support income generation activity including generating key messaging and communications.
Work with the team to develop and deliver our PR and Communications strategy, ensuring excellence in all our activity with consistent brand identity, key messaging, and tone of voice to maximise all opportunities.
Ensure all other teams are confident and equipped in communicating our brand identity, key messages and tone of voice, and support teams in maximising the impact of their communications.
Lead our in-house press office, supporting an increase in media coverage across print, online and broadcast both locally and nationally. Be able to work to a strategic plan as well as have the flair to spot a story and other PR opportunities to further engage our audiences in our lifesaving work.
Be an experienced and brilliant copywriter, content planner and event manager.
Have a track record in working with high profile ambassadors, celebrities and influencers.
Be experienced in public affairs and confident in working closely with MPs, other public figures and community leaders.
Work closely with our Digital Team to ensure an integrated approach to on and offline activity to maximise our reach and impact.
Develop relationships with colleagues across Team KSS, including senior colleagues, offering strategic and tactical communications support.
Ensure a high level of confidentiality is kept on sensitive matters including medical information, press enquiries and patient stories.
Write and deliver strategic documents, in partnership with the Governance Team and Senior Leadership Team.
Manage KSS’s reputation escalating risks and threats to the Director of Communications and Engagement and rest of the MarComms Team.
Evaluate and report –through data-driven evidence – how effectively external communications and PR activity is performing.
Work in a manner that supports a culture that embeds and promotes our values.
Attendance at our fundraising events, which may include weekend work, will be expected. Time off in lieu will be provided for additional hours worked.
About KSS:
We are Air Ambulance Charity Kent Surrey Sussex (KSS), and we fight every day to save lives. We are Team KSS, a close-knit team of dedicated, skilled, sector-leading experts with an incredible level of expertise. We are passionate about what we do which drives us to always deliver our very best.
We’re driven by our purpose of saving lives and ensuring the best possible outcomes for our patients. Last year alone we responded to over 3,000 incidents. We are fearless and tireless in fighting to save every life.
Our charity headquarters and forward operating base are located at Rochester Airport, with our aircraft hangar and maintained at Redhill Aerodrome. When the call comes, we can reach any part of Kent, Surrey or Sussex in under 30 minutes.
Additional Information:
The closing date for this role is the 12th August 2024. However, the role may close prior to this date if a suitable candidate is found.
#J-18808-Ljbffr
As Head of External Communications and Engagement, you will be a key part of a talented and ambitious Communications and Engagement Team. You will play a leading role in implementing our integrated external communications and engagement strategy to enhance our brand reputation, co-deliver highly successful integrated campaigns, drive positive media coverage locally and nationally, and raise awareness and increase engagement with existing and new audiences around our lifesaving work and our five-year strategy – Working Together to Save More Lives. Our aim is to reach as many people as possible to inspire and generate the support we need to continue saving lives every day across Kent, Surrey and Sussex.
You’ll be a highly strategic, self-motivated, organised and creative individual looking to make a real difference to the communities we serve, who values and understands the importance and benefit of highly effective and integrated external communications and engagement to widening our reach, strengthening our profile and building our supporter base. You’ll be a strategic communicator with a proven ability to build relationships with media and key stakeholders.
The Communications Team sits within the Marketing and Communications (MarComms) Directorate which builds brand awareness and engagement among the public, builds our profile with the media and key stakeholders, and supports fundraising activities to generate income to keep the service running. The team culture is dynamic, creative, fun, collaborative and supports individual growth, learning and development.
MAIN RESPONSIBILITIES:
Deliver targeted, engaging and impactful communications to support the successful delivery of KSS’s strategic objectives.
Play a lead role, in collaboration with colleagues in the Income Generation and Marcomms Team, in delivering successful integrated campaigns and support income generation activity including generating key messaging and communications.
Work with the team to develop and deliver our PR and Communications strategy, ensuring excellence in all our activity with consistent brand identity, key messaging, and tone of voice to maximise all opportunities.
Ensure all other teams are confident and equipped in communicating our brand identity, key messages and tone of voice, and support teams in maximising the impact of their communications.
Lead our in-house press office, supporting an increase in media coverage across print, online and broadcast both locally and nationally. Be able to work to a strategic plan as well as have the flair to spot a story and other PR opportunities to further engage our audiences in our lifesaving work.
Be an experienced and brilliant copywriter, content planner and event manager.
Have a track record in working with high profile ambassadors, celebrities and influencers.
Be experienced in public affairs and confident in working closely with MPs, other public figures and community leaders.
Work closely with our Digital Team to ensure an integrated approach to on and offline activity to maximise our reach and impact.
Develop relationships with colleagues across Team KSS, including senior colleagues, offering strategic and tactical communications support.
Ensure a high level of confidentiality is kept on sensitive matters including medical information, press enquiries and patient stories.
Write and deliver strategic documents, in partnership with the Governance Team and Senior Leadership Team.
Manage KSS’s reputation escalating risks and threats to the Director of Communications and Engagement and rest of the MarComms Team.
Evaluate and report –through data-driven evidence – how effectively external communications and PR activity is performing.
Work in a manner that supports a culture that embeds and promotes our values.
Attendance at our fundraising events, which may include weekend work, will be expected. Time off in lieu will be provided for additional hours worked.
About KSS:
We are Air Ambulance Charity Kent Surrey Sussex (KSS), and we fight every day to save lives. We are Team KSS, a close-knit team of dedicated, skilled, sector-leading experts with an incredible level of expertise. We are passionate about what we do which drives us to always deliver our very best.
We’re driven by our purpose of saving lives and ensuring the best possible outcomes for our patients. Last year alone we responded to over 3,000 incidents. We are fearless and tireless in fighting to save every life.
Our charity headquarters and forward operating base are located at Rochester Airport, with our aircraft hangar and maintained at Redhill Aerodrome. When the call comes, we can reach any part of Kent, Surrey or Sussex in under 30 minutes.
Additional Information:
The closing date for this role is the 12th August 2024. However, the role may close prior to this date if a suitable candidate is found.
#J-18808-Ljbffr