Masonite
Vertical Marketing Manager
Masonite, Tampa, Florida, us, 33646
We heard you knock!
Masonite is now proudly part of Owens Corning. Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. Our four integrated businesses – Roofing, Insulation, Doors, and Composites – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing, and market knowledge to help our customers win and grow. We are global in scope, human in scale with more than 25,000 employees in 31 countries dedicated to generating value for our customers and shareholders, and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2023 sales of $9.7 billion. For more information, visit
www.owenscorning.com
.Please note that this role is specifically for IBP Solutions US, LLC dba Masonite Architectural, which was separated from Masonite International and was sold on May 14, 2024. IBP Solutions US, LLC dba Masonite Architectural currently operates as a standalone entity.Hybrid work schedule
- M and F remote, Tu - Th onsite.The Vertical Marketing Manager develops the go-to-market strategy for priority end markets such as Healthcare, Education, and Hospitality and owns the messaging for key strategic targets for each. He or she works in partnership with sales, product management, marketing agencies, and channel marketing teams to execute the “go to market” plan.Main Responsibilities and Accountabilities:Drive the development and execution of go-to-market plans for new product launches, ensuring seamless coordination across various teams to achieve successful product launches.Create compelling product messaging and positioning that effectively communicates the value proposition of our products to target audiences.Connect campaigns to product capabilities and differentiators to increase awareness and new customer acquisition.Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate these insights into actionable marketing plans.Stay up-to-date with industry trends, emerging technologies, and competitive landscape to identify new market opportunities and stay ahead of the curve in product marketing strategies.Work closely with the channel marketing and product management to provide the sales organization with the necessary tools, training, and collateral to effectively sell our products, including sales presentations, product guides, and competitive analysis materials.Handle marketing budgets and allocate resources effectively to increase return on investment and achieve marketing objectives.Will play a major role in the launch and roll out of new company brand.Minimum Qualifications and Experience Requirements:5-7 years experience in building products with marketing, communications, or product management background. Door industry knowledge a plus, but not required.Able to develop strategies to drive demand and awareness within specific target verticals.Collaborate effectively with cross-functional teams, including sales, product development, and marketing, to align product strategies, ensure successful product launches, and drive overall business success.Apply critical thinking and vision to align the team's efforts with the overall product marketing strategy.Self-driven, accountable, high integrity, open communicator, strong work ethic.Intermediate computer skills in programs such as MS suite of products.Strong project management skills.Strong communication skills both written and verbal.#LI-JH1We Help People Walk Through Walls
We respect the privacy of candidates for employment. Our
Masonite Applicant Privacy Policy
sets forth in more detail our privacy practices, including, without limitation, our collection and usage practices, of your personal information when you apply for a position with a Masonite entity.
#J-18808-Ljbffr
Masonite is now proudly part of Owens Corning. Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. Our four integrated businesses – Roofing, Insulation, Doors, and Composites – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing, and market knowledge to help our customers win and grow. We are global in scope, human in scale with more than 25,000 employees in 31 countries dedicated to generating value for our customers and shareholders, and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2023 sales of $9.7 billion. For more information, visit
www.owenscorning.com
.Please note that this role is specifically for IBP Solutions US, LLC dba Masonite Architectural, which was separated from Masonite International and was sold on May 14, 2024. IBP Solutions US, LLC dba Masonite Architectural currently operates as a standalone entity.Hybrid work schedule
- M and F remote, Tu - Th onsite.The Vertical Marketing Manager develops the go-to-market strategy for priority end markets such as Healthcare, Education, and Hospitality and owns the messaging for key strategic targets for each. He or she works in partnership with sales, product management, marketing agencies, and channel marketing teams to execute the “go to market” plan.Main Responsibilities and Accountabilities:Drive the development and execution of go-to-market plans for new product launches, ensuring seamless coordination across various teams to achieve successful product launches.Create compelling product messaging and positioning that effectively communicates the value proposition of our products to target audiences.Connect campaigns to product capabilities and differentiators to increase awareness and new customer acquisition.Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate these insights into actionable marketing plans.Stay up-to-date with industry trends, emerging technologies, and competitive landscape to identify new market opportunities and stay ahead of the curve in product marketing strategies.Work closely with the channel marketing and product management to provide the sales organization with the necessary tools, training, and collateral to effectively sell our products, including sales presentations, product guides, and competitive analysis materials.Handle marketing budgets and allocate resources effectively to increase return on investment and achieve marketing objectives.Will play a major role in the launch and roll out of new company brand.Minimum Qualifications and Experience Requirements:5-7 years experience in building products with marketing, communications, or product management background. Door industry knowledge a plus, but not required.Able to develop strategies to drive demand and awareness within specific target verticals.Collaborate effectively with cross-functional teams, including sales, product development, and marketing, to align product strategies, ensure successful product launches, and drive overall business success.Apply critical thinking and vision to align the team's efforts with the overall product marketing strategy.Self-driven, accountable, high integrity, open communicator, strong work ethic.Intermediate computer skills in programs such as MS suite of products.Strong project management skills.Strong communication skills both written and verbal.#LI-JH1We Help People Walk Through Walls
We respect the privacy of candidates for employment. Our
Masonite Applicant Privacy Policy
sets forth in more detail our privacy practices, including, without limitation, our collection and usage practices, of your personal information when you apply for a position with a Masonite entity.
#J-18808-Ljbffr