Merck
Associate Director, Marketing - Animal Health, Identification
Merck, Dallas, Texas, United States, 75219
**Job Description**
We are seeking a talented and results-driven Identification Marketer to join our team. In this role, you will be responsible for developing and implementing strategies to achieve short-term business objectives and enhance our customers' experience across multiple channels and touchpoints, while also identifying and improving operational processes to ensure efficiency and effectiveness. Your primary goal will be to ensure sales and market share growth of the Allflex brand in the US Identification market, both visual and electronic ID. The ideal candidate will have a strong understanding of consumer marketing, strong business results, strategic thinking skills, excellent communication skills, and a passion for delivering success.
**Primary Responsibilities:**
+ Manage the Allflex ID portfolio and brands including developing short and longer-term strategies that grow sales and market share in key segments.
+ Understand customer needs for ID products and identify market opportunities by partnering with sales teams to drive growth.
+ Evaluate and improve the end-to-end customer experience with a focus on creating a competitive advantage which drives market share growth. Collaborate across functions in the U.S. and globally as needed.
+ Ensure strong execution of marketing tactics through relevant channels such as field sales, distribution network, infrastructure solutions, and customer service.
+ Oversee Lifecycle Management projects including new product introductions as well as portfolio rationalization activities, collaborating with global R&D, manufacturing and operations as needed.
+ Lead and develop direct reports within ID marketing for a high performance team.
+ Partner with pricing team to optimize identification pricing model and evolve as needed to drive financial objectives.
Review special customer pricing requests.
+ Collaborate with cross-functional teams, both U.S. and global marketing, to identify customer touchpoints and implement integrated strategies to ensure customer satisfaction.
+ Analyze customer insights to identify pain points, preferences, and opportunities for revolutionizing the customer experience.
+ Partner with manufacturing, customer service and global teams to ensure accurate forecasting and product availability for all species identification needs.
+ Optimize customer buying journey, leveraging omni-channel marketing capabilities and e-commerce.
+ Stay up-to-date with industry trends, competitor enhancements and consumer buying behaviors to ensure the Allflex experience is relevant for today's customers.
+ Collaborate with the marketing team to align customer experience initiatives with overall marketing strategies and campaigns.
+ Measure and report on the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to the management team.
**Qualifications, Skills and Experience:**
+ Bachelor's degree in marketing, business administration, animal science or a related field.
+ 5+ years of previous relevant work experience.
+ Demonstrated skills in developing and implementing marketing plans.
+ Strong knowledge of integrated marketing strategies, omni-channel marketing, and customer relationship management (CRM) platforms.
+ Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and organizational levels.
+ Demonstrated excellence in project management and effectively managing multiple projects and priorities.
+ A passion for delivering exceptional customer experiences and a customer-centric mindset.
+ Strong analytical and problem-solving skills, with attention to detail.
**Preferred Skills and Experience:**
+ Master's Degree in Business Administration, Ag Business or other similar degrees.
+ Extensive knowledge of the U.S. beef and dairy industries.
+ People management experience preferred.
+ Cattle ID sales or product management experience.
+ Experience in managing new product launches.
+ Proven experience in customer experience operations and/or marketing, customer journey mapping, or a similar role.
**Preferred Competencies:**
+ Strategic marketing, new product planning, brand management, customer and market insights
+ Business & Financial Acumen, Working Across Boundaries, Strategic Thinking, Project Management, Productive Communication, and Problem Solving.
**NOTICE**
**FOR**
**INTERNAL**
**APPLICANTS**
In accordance with
Managers' Policy - Job Posting and Employee Placement,
all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
**Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).
Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.**
Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)
Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
**US and Puerto Rico Residents Only:**
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL)
if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf)
EEOC GINA Supplement
Pay Transparency Nondiscrimination (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)
**U.S. Hybrid Work Model**
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.
This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
**Search Firm Representatives Please Read Carefully**
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.
No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
**Employee Status:**
Regular
**Relocation:**
Domestic
**VISA Sponsorship:**
No
**Travel Requirements:**
25%
**Flexible Work Arrangements:**
Hybrid
**Shift:**
Not Indicated
**Valid Driving License:**
No
**Hazardous Material(s):**
N/A
**Job Posting End Date:**
09/3/2024
***A job posting is effective until 11:59:59PM on the day**
**BEFORE**
**the listed job posting end date. Please ensure you apply to a job posting no later than the day**
**BEFORE**
**the job posting end date.**
**Job Posting End Date:** 09/03/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
**Requisition ID:** R309169
We are seeking a talented and results-driven Identification Marketer to join our team. In this role, you will be responsible for developing and implementing strategies to achieve short-term business objectives and enhance our customers' experience across multiple channels and touchpoints, while also identifying and improving operational processes to ensure efficiency and effectiveness. Your primary goal will be to ensure sales and market share growth of the Allflex brand in the US Identification market, both visual and electronic ID. The ideal candidate will have a strong understanding of consumer marketing, strong business results, strategic thinking skills, excellent communication skills, and a passion for delivering success.
**Primary Responsibilities:**
+ Manage the Allflex ID portfolio and brands including developing short and longer-term strategies that grow sales and market share in key segments.
+ Understand customer needs for ID products and identify market opportunities by partnering with sales teams to drive growth.
+ Evaluate and improve the end-to-end customer experience with a focus on creating a competitive advantage which drives market share growth. Collaborate across functions in the U.S. and globally as needed.
+ Ensure strong execution of marketing tactics through relevant channels such as field sales, distribution network, infrastructure solutions, and customer service.
+ Oversee Lifecycle Management projects including new product introductions as well as portfolio rationalization activities, collaborating with global R&D, manufacturing and operations as needed.
+ Lead and develop direct reports within ID marketing for a high performance team.
+ Partner with pricing team to optimize identification pricing model and evolve as needed to drive financial objectives.
Review special customer pricing requests.
+ Collaborate with cross-functional teams, both U.S. and global marketing, to identify customer touchpoints and implement integrated strategies to ensure customer satisfaction.
+ Analyze customer insights to identify pain points, preferences, and opportunities for revolutionizing the customer experience.
+ Partner with manufacturing, customer service and global teams to ensure accurate forecasting and product availability for all species identification needs.
+ Optimize customer buying journey, leveraging omni-channel marketing capabilities and e-commerce.
+ Stay up-to-date with industry trends, competitor enhancements and consumer buying behaviors to ensure the Allflex experience is relevant for today's customers.
+ Collaborate with the marketing team to align customer experience initiatives with overall marketing strategies and campaigns.
+ Measure and report on the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to the management team.
**Qualifications, Skills and Experience:**
+ Bachelor's degree in marketing, business administration, animal science or a related field.
+ 5+ years of previous relevant work experience.
+ Demonstrated skills in developing and implementing marketing plans.
+ Strong knowledge of integrated marketing strategies, omni-channel marketing, and customer relationship management (CRM) platforms.
+ Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and organizational levels.
+ Demonstrated excellence in project management and effectively managing multiple projects and priorities.
+ A passion for delivering exceptional customer experiences and a customer-centric mindset.
+ Strong analytical and problem-solving skills, with attention to detail.
**Preferred Skills and Experience:**
+ Master's Degree in Business Administration, Ag Business or other similar degrees.
+ Extensive knowledge of the U.S. beef and dairy industries.
+ People management experience preferred.
+ Cattle ID sales or product management experience.
+ Experience in managing new product launches.
+ Proven experience in customer experience operations and/or marketing, customer journey mapping, or a similar role.
**Preferred Competencies:**
+ Strategic marketing, new product planning, brand management, customer and market insights
+ Business & Financial Acumen, Working Across Boundaries, Strategic Thinking, Project Management, Productive Communication, and Problem Solving.
**NOTICE**
**FOR**
**INTERNAL**
**APPLICANTS**
In accordance with
Managers' Policy - Job Posting and Employee Placement,
all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
**Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).
Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.**
Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)
Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
**US and Puerto Rico Residents Only:**
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL)
if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf)
EEOC GINA Supplement
Pay Transparency Nondiscrimination (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)
**U.S. Hybrid Work Model**
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.
This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
**Search Firm Representatives Please Read Carefully**
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.
No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
**Employee Status:**
Regular
**Relocation:**
Domestic
**VISA Sponsorship:**
No
**Travel Requirements:**
25%
**Flexible Work Arrangements:**
Hybrid
**Shift:**
Not Indicated
**Valid Driving License:**
No
**Hazardous Material(s):**
N/A
**Job Posting End Date:**
09/3/2024
***A job posting is effective until 11:59:59PM on the day**
**BEFORE**
**the listed job posting end date. Please ensure you apply to a job posting no later than the day**
**BEFORE**
**the job posting end date.**
**Job Posting End Date:** 09/03/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
**Requisition ID:** R309169