New Mexico State University
Ag Marketing Specialist,Inter - Possible Career Development Opportunity
New Mexico State University, Las Cruces, New Mexico, United States, 88001
Position Title: Ag Marketing Specialist,Inter - Possible Career Development Opportunity
Employee Classification: Ag Marketing Specialist,Inter
College/Division: New Mexico Dept of Agriculture
Department: 180850-NMDA MARKETING AND DEVELOP DIVISION
Internal or External Search: External - Open to all applicants
Location: Las Cruces
Offsite Location (if applicable):
Target Hourly/Salary Rate: Entry level Ag Marketing Specialist, Inter ($59,965.78); or, entry level Ag Marketing Specialist,Assc ($53,165.80). Commensurate with education and experience.
Appointment Full-time Equivalency: 1.0
Exempt or Non-Exempt: Exempt
Summary: The New Mexico Department of Agriculture (NMDA) works for the benefit of the state's citizens and supports the viability of agriculture and affiliated industries. NMDA promotes food protection, a uniform, and fair marketplace, and global marketing and economic development; supports the beneficial use of natural resources; and works cooperatively with public and private sector entities. Opportunities for excellence abound, and NMDA staff dedicate themselves to proactive service in fulfilling the department's mission. Each division plays an important role in carrying out the goals and objectives. Our rich agricultural history, culture, and traditions are addressed through new and innovative approaches using the latest in science, technology, and economic strategies. In New Mexico, we contribute to the safest and most affordable, and nutritious food supply on the globe.
NMDA is a constitutional agency organized under the Board of Regents of New Mexico State University (NMSU). This unique relationship creates efficiencies and opportunities for New Mexico's food and agriculture sector as well as service and outreach opportunities for NMSU, making NMDA an integral part of the university. NMDA/NMSU is an equal opportunity and affirmative action employer.
Classification Summary:
Functions as member of a diverse interdisciplinary team participating in the economic development, market analysis, and trend assessment of agriculture in subject areas related to specialty crops, the cattle industry, underserved farmers and ranchers, the grain industry, and development of value-added processing applications in regard to the specialized market considerations for each component.
Classification Standard Duties:
Identify and analyze current and future market trends, state and federal regulations, crop projections, quality attributes, pricing strategies, new market development and market share as it relates to the economic development of the specialty crop, value added processing and farming and ranching sectors of agriculture in the state. Develop and implement marketing strategies, both domestically and internationally for these sectors through trade shows, consumer education, and innovative market entry initiatives to increase market share and presence. Serve as a resource conduit in the economic development of agriculture through information dissemination, match making services, logistical analysis, market assessment, and development of new approaches through innovation. Identify and analyze the agricultural industry's strengths and weaknesses to position and segment within the marketplace. Identify, analyze, and secure state and federal grants to enhance the economic viability of the agricultural industry. Advise industry of constraints, barriers, and potential impact of new state and federal regulations. Represent the New Mexico Department of Agriculture at relevant economic development meetings, seminars, and industry driven conferences. Perform other duties and services as may be necessary to fulfill the purposes of the Agricultural Market Development Act of 1979 as it relates to domestic and international marketing.
Required Education, Experience, Certification/License, Equivalency
Required Education:Bachelor's degree in a related field.; Required Experience:Three (3) years of experience directly related to the standard duties as outlined.; Equivalency:None; Required Certification/License:
Knowledge, Skills and Abilities
KNOWLEDGE: Well versed knowledge of the agricultural industry. General knowledge of market research, market trend analysis, and statistical analysis. Knowledge and ability to develop, implement, coordinate, and administer economic market development strategies, promotional activities, and participation in domestic and international trade shows.; SKILLS: Excellent written and oral skills, especially grant writing, feasibility studies, and economic analysis. Familiarity with local, state federal laws and regulations related to agriculture, value added processing, and specialty crops; ABILITIES: develop and maintain effective working relationships; maintain accurate and orderly records; use independent judgment and initiative; organize and direct activities.
Job Duties and Responsibilities
If unable to fill at the Ag Marketing Specialist Intermediate Grade Level 08, this position may be underfilled as an Ag Marketing Specialist Associate Grade Level 07 on a career development plan. The minimum requirements for the Associate Grade Level 07 are a bachelor's degree in a related field. No experience. No equivalency. No required certifications or licenses.
This position will be responsible for organizing and executing specific elements of the Marketing and Development Division, which may include but are not limited to coordinating the NEW MEXICO-Taste the Tradition (TTT) and NEW MEXICO-Grown with Tradition (GWT) Logo Programs, a myriad of federal and state grant programs, and web/social media marketing and content development (ex. elevateNMag.com website); developing and implementing outreach strategies to improve awareness and utilization of the different NMDA marketing and development programs/activities (i.e. webinars, seminars, blogs, podcasts); providing event support (trade shows, fairs, events, and promotions); and other duties as assigned.
Preferred Qualifications
Bilingual (Spanish) preferred, but not required
Special Requirements of the Position
Transcripts and a cover letter are required.
Department Contact: Cheryl Mason-Herrera, 575-646-7523, nmdahr@nmda.nmsu.edu
Contingent Upon Funding: Contingent upon funding
Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).
Standard Work Schedule: Standard (M-F, 8-5)
If Not a Standard Work Schedule:
Working Conditions and Physical Effort
Environment: Work is normally performed indoors.
Physical Effort: No or very limited physical effort required.
Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.
Risk: No or very limited exposure to physical risk.
Recruitment Summary
We are New Mexico's land-grant institution and a comprehensive research university dedicated to teaching, research public service and outreach at all levels. NMSU is a welcoming community of talented faculty, staff and students who are working together to make a difference. We are a NASA Space Grant College, a Hispanic-serving institution (HSI), a minority-serving institution (MSI) and home to the first Honors College in New Mexico. We offer an accessible education that shapes bright futures.
NMSU provides learning opportunities to a diverse population of students and community members at four campuses, Cooperative Extension offices located in each of New Mexico's 33 counties, 12 research and science centers, and through distance education.
NMSU Main Campus
Located in Las Cruces, NM, New Mexico State University's 900-acre main campus is located at the crossroads of I-10 and I-25 in the Southwestern United States. As a thriving center of higher education, deeply rooted in the regional tradition, its role as a comprehensive university is recognized throughout the state.
Doña Ana Community College
Founded in 1973 in collaboration with local school districts to support occupational education, DACC is now a leading community college that provides transformative educational opportunities that meet the workforce needs of Doña Ana County. With a focus on access, innovation and excellence, DACC offers over ninety degrees and certificates, adult education, specialized workforce training, and small business assistance.
Alamogordo Campus
Established in 1958 to serve the needs of the airmen and families stationed at Holloman Air Force Base located only 10 miles west of Alamogordo, NMSUA is a community college with a long history of excellence that is supported by a caring community of hard-working students and dedicated faculty and staff. The campus is situated "on the hill" above Alamogordo and provides inspiring views of the city and the Tularosa Basin, offering the perfect venue for creative and motivated learning.
Grants Campus
NMSU Grants was established as a branch of New Mexico State University in 1968 through the cooperative efforts of New Mexico State University and Grants Municipal Schools. As a two-year branch community college, NMSU Grants serves the local communities in Cibola and McKinley counties, including the Pueblos of Acoma, Laguna, and Zuni, as well as Tohajiilee, San Mateo, San Rafael, Cubero, the City of Grants, and the Village of Milan.
Special Instructions to Applicants
The electronic application is the *official* document that will be used to qualify applicants. Paper/email documents will not be accepted. Required documents must be attached to this application.
EEO Statement
NMSU is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities, and veterans are strongly encouraged to apply. NMSU is an equal opportunity and affirmative action employer.
Employee Classification: Ag Marketing Specialist,Inter
College/Division: New Mexico Dept of Agriculture
Department: 180850-NMDA MARKETING AND DEVELOP DIVISION
Internal or External Search: External - Open to all applicants
Location: Las Cruces
Offsite Location (if applicable):
Target Hourly/Salary Rate: Entry level Ag Marketing Specialist, Inter ($59,965.78); or, entry level Ag Marketing Specialist,Assc ($53,165.80). Commensurate with education and experience.
Appointment Full-time Equivalency: 1.0
Exempt or Non-Exempt: Exempt
Summary: The New Mexico Department of Agriculture (NMDA) works for the benefit of the state's citizens and supports the viability of agriculture and affiliated industries. NMDA promotes food protection, a uniform, and fair marketplace, and global marketing and economic development; supports the beneficial use of natural resources; and works cooperatively with public and private sector entities. Opportunities for excellence abound, and NMDA staff dedicate themselves to proactive service in fulfilling the department's mission. Each division plays an important role in carrying out the goals and objectives. Our rich agricultural history, culture, and traditions are addressed through new and innovative approaches using the latest in science, technology, and economic strategies. In New Mexico, we contribute to the safest and most affordable, and nutritious food supply on the globe.
NMDA is a constitutional agency organized under the Board of Regents of New Mexico State University (NMSU). This unique relationship creates efficiencies and opportunities for New Mexico's food and agriculture sector as well as service and outreach opportunities for NMSU, making NMDA an integral part of the university. NMDA/NMSU is an equal opportunity and affirmative action employer.
Classification Summary:
Functions as member of a diverse interdisciplinary team participating in the economic development, market analysis, and trend assessment of agriculture in subject areas related to specialty crops, the cattle industry, underserved farmers and ranchers, the grain industry, and development of value-added processing applications in regard to the specialized market considerations for each component.
Classification Standard Duties:
Identify and analyze current and future market trends, state and federal regulations, crop projections, quality attributes, pricing strategies, new market development and market share as it relates to the economic development of the specialty crop, value added processing and farming and ranching sectors of agriculture in the state. Develop and implement marketing strategies, both domestically and internationally for these sectors through trade shows, consumer education, and innovative market entry initiatives to increase market share and presence. Serve as a resource conduit in the economic development of agriculture through information dissemination, match making services, logistical analysis, market assessment, and development of new approaches through innovation. Identify and analyze the agricultural industry's strengths and weaknesses to position and segment within the marketplace. Identify, analyze, and secure state and federal grants to enhance the economic viability of the agricultural industry. Advise industry of constraints, barriers, and potential impact of new state and federal regulations. Represent the New Mexico Department of Agriculture at relevant economic development meetings, seminars, and industry driven conferences. Perform other duties and services as may be necessary to fulfill the purposes of the Agricultural Market Development Act of 1979 as it relates to domestic and international marketing.
Required Education, Experience, Certification/License, Equivalency
Required Education:Bachelor's degree in a related field.; Required Experience:Three (3) years of experience directly related to the standard duties as outlined.; Equivalency:None; Required Certification/License:
Knowledge, Skills and Abilities
KNOWLEDGE: Well versed knowledge of the agricultural industry. General knowledge of market research, market trend analysis, and statistical analysis. Knowledge and ability to develop, implement, coordinate, and administer economic market development strategies, promotional activities, and participation in domestic and international trade shows.; SKILLS: Excellent written and oral skills, especially grant writing, feasibility studies, and economic analysis. Familiarity with local, state federal laws and regulations related to agriculture, value added processing, and specialty crops; ABILITIES: develop and maintain effective working relationships; maintain accurate and orderly records; use independent judgment and initiative; organize and direct activities.
Job Duties and Responsibilities
If unable to fill at the Ag Marketing Specialist Intermediate Grade Level 08, this position may be underfilled as an Ag Marketing Specialist Associate Grade Level 07 on a career development plan. The minimum requirements for the Associate Grade Level 07 are a bachelor's degree in a related field. No experience. No equivalency. No required certifications or licenses.
This position will be responsible for organizing and executing specific elements of the Marketing and Development Division, which may include but are not limited to coordinating the NEW MEXICO-Taste the Tradition (TTT) and NEW MEXICO-Grown with Tradition (GWT) Logo Programs, a myriad of federal and state grant programs, and web/social media marketing and content development (ex. elevateNMag.com website); developing and implementing outreach strategies to improve awareness and utilization of the different NMDA marketing and development programs/activities (i.e. webinars, seminars, blogs, podcasts); providing event support (trade shows, fairs, events, and promotions); and other duties as assigned.
Preferred Qualifications
Bilingual (Spanish) preferred, but not required
Special Requirements of the Position
Transcripts and a cover letter are required.
Department Contact: Cheryl Mason-Herrera, 575-646-7523, nmdahr@nmda.nmsu.edu
Contingent Upon Funding: Contingent upon funding
Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).
Standard Work Schedule: Standard (M-F, 8-5)
If Not a Standard Work Schedule:
Working Conditions and Physical Effort
Environment: Work is normally performed indoors.
Physical Effort: No or very limited physical effort required.
Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.
Risk: No or very limited exposure to physical risk.
Recruitment Summary
We are New Mexico's land-grant institution and a comprehensive research university dedicated to teaching, research public service and outreach at all levels. NMSU is a welcoming community of talented faculty, staff and students who are working together to make a difference. We are a NASA Space Grant College, a Hispanic-serving institution (HSI), a minority-serving institution (MSI) and home to the first Honors College in New Mexico. We offer an accessible education that shapes bright futures.
NMSU provides learning opportunities to a diverse population of students and community members at four campuses, Cooperative Extension offices located in each of New Mexico's 33 counties, 12 research and science centers, and through distance education.
NMSU Main Campus
Located in Las Cruces, NM, New Mexico State University's 900-acre main campus is located at the crossroads of I-10 and I-25 in the Southwestern United States. As a thriving center of higher education, deeply rooted in the regional tradition, its role as a comprehensive university is recognized throughout the state.
Doña Ana Community College
Founded in 1973 in collaboration with local school districts to support occupational education, DACC is now a leading community college that provides transformative educational opportunities that meet the workforce needs of Doña Ana County. With a focus on access, innovation and excellence, DACC offers over ninety degrees and certificates, adult education, specialized workforce training, and small business assistance.
Alamogordo Campus
Established in 1958 to serve the needs of the airmen and families stationed at Holloman Air Force Base located only 10 miles west of Alamogordo, NMSUA is a community college with a long history of excellence that is supported by a caring community of hard-working students and dedicated faculty and staff. The campus is situated "on the hill" above Alamogordo and provides inspiring views of the city and the Tularosa Basin, offering the perfect venue for creative and motivated learning.
Grants Campus
NMSU Grants was established as a branch of New Mexico State University in 1968 through the cooperative efforts of New Mexico State University and Grants Municipal Schools. As a two-year branch community college, NMSU Grants serves the local communities in Cibola and McKinley counties, including the Pueblos of Acoma, Laguna, and Zuni, as well as Tohajiilee, San Mateo, San Rafael, Cubero, the City of Grants, and the Village of Milan.
Special Instructions to Applicants
The electronic application is the *official* document that will be used to qualify applicants. Paper/email documents will not be accepted. Required documents must be attached to this application.
EEO Statement
NMSU is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities, and veterans are strongly encouraged to apply. NMSU is an equal opportunity and affirmative action employer.