Pacific Northwest National Laboratory
External Communications Manager
Pacific Northwest National Laboratory, Richland, Washington, United States, 99352
Overview
PNNL’s Communications organization is comprised of over 100 talented communications professionals committed to elevating PNNL’s reputation, inspiring action, and engaging audiences by transforming the Lab’s science into influential communications and compelling stories.We are seeking an External Communications Manager to shape and execute the organization's external communications strategy.Responsibilities
The External Communications Manager is responsible for developing and executing comprehensive external communications strategies that go beyond traditional media relations to build and sustain the organization’s reputation and brand visibility with all priority audiences and support the communications strategy. This position leads digital media, public relations, media relations, employer brand stewardship, and institutional voice and messaging. The person in this position will serve on the Communication’s executive leadership team and work closely with the other communications verticals to ensure a coordinated approach to external messaging and the use of PNNL’s external channels.Responsibilities:Leadership: Build, manage, and mentor a professional and impactful external communications team. Supervise and elevate the team's work, ensuring quality, consistency, and impact.Strategic Planning: Develop and execute external communication strategies aligned with the Lab’s goals and objectives and the overall communications strategy.Media Relations: Drive media relations activities increasing PNNL’s share of voice and guiding public affairs activities.Crisis Management: Prepare for potential crises and manage external communications during such events to protect and maintain the Lab’s reputation.Institutional communications capability and strategies: Establish and ensure that all external communications are consistent with the Lab's brand voice, style, and messaging.Integrate institutional/brand priorities into news and digital strategies.Develop and launch a brand content strategy.Strengthen the Lab’s reputation in priority areas and as an employer of choice.Digital and Social Media Management: Oversee the Lab's presence on and strategy for social media platforms and websites. Ensure platforms are optimally leveraged to advance PNNL’s communications strategy with a broad set of audiences and stakeholders.Stakeholder Engagement: Build and maintain relationships with key external stakeholders within DOE and across the Lab complex.Metrics and Analytics: Elevate PNNL’s brand positioning. Set, monitor and measure the effectiveness of external communications activities, adjusting strategies as needed. Develop strategies that improve and address KPIs.Budget Management: Manage the external communications budget, including evaluating ROI and adjusting resources to optimize results.Qualifications
Minimum Qualifications:BS/BA and 10 years work experience -OR-MS/MA or higher and 8 years of experiencePreferred Qualifications:Superb written and verbal communications skills.Demonstrated experience leading external communication functions.Demonstrated success in developing and implementing external communications strategies.Strong leadership and management skills, with an ability to lead diverse teams.Proven experience in influencing leaders and key stakeholders.Demonstrated expertise implementing state-of-the-art technologies approaches to external communications function.Ability to create and implement strategic communication plans to influence audience actions and perceptions.Ability to work independently and within cross-functional teams including writers, editors, designers, photographers, programmers, developers, internal clients, and project managers.Expertise using best practices to measure external communications.A deep understanding of industry trends in external communications.Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams.Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.Strong ability to stay updated on the evolving strategic communications landscape, industry trends and best practices in external communications.Exceptional strategic thinking and problem-solving abilities, with a keen eye for detail.Demonstrated ability to build coalitions and develop internal alignment for recommendations related to external communication in partnership with other organizational teams and functions.About PNNL
Pacific Northwest National Laboratory (PNNL) is a world-class research institution powered by a highly educated, diverse workforce committed to the values of Integrity, Creativity, Collaboration, Impact, and Courage. Every year, scores of dynamic, driven people come to PNNL to work with renowned researchers on meaningful science, innovations and outcomes for the U.S. Department of Energy and other sponsors; here is your chance to be one of them!At PNNL, you will find an exciting research environment and excellent benefits including health insurance, flexible work schedules and telework options. PNNL is located in eastern Washington State—the dry side of Washington known for its stellar outdoor recreation and affordable cost of living. The Lab’s campus is only a 45-minute flight (or ~3-hour drive) from Seattle or Portland, and is serviced by the convenient PSC airport, connected to 8 major hubs.Commitment to Excellence, Diversity, Equity, Inclusion, and Equal Employment Opportunity
Our laboratory is committed to a diverse and inclusive work environment dedicated to solving critical challenges in fundamental sciences, national security, and energy resiliency. We are proud to be an Equal Employment Opportunity and Affirmative Action employer. In support of this commitment, we encourage people of all racial/ethnic identities, women, veterans, and individuals with disabilities to apply for employment.Pacific Northwest National Laboratory considers all applicants for employment without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information (including family medical history), protected veteran status, and any other status or characteristic protected by federal, state, and/or local laws.We are committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures and in employment. If you need assistance or an accommodation due to a disability, contact us at
careers@pnnl.gov .Drug Free Workplace
PNNL is committed to a drug-free workplace supported by Workplace Substance Abuse Program (WSAP) and complies with federal laws prohibiting the possession and use of illegal drugs.If you are offered employment at PNNL, you must pass a drug test prior to commencing employment. PNNL complies with federal law regarding illegal drug use. Under federal law, marijuana remains an illegal drug. If you test positive for any illegal controlled substance, including marijuana, your offer of employment will be withdrawn.Minimum Salary
USD $155,400.00/Yr.Maximum Salary
USD $233,100.00/Yr.
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PNNL’s Communications organization is comprised of over 100 talented communications professionals committed to elevating PNNL’s reputation, inspiring action, and engaging audiences by transforming the Lab’s science into influential communications and compelling stories.We are seeking an External Communications Manager to shape and execute the organization's external communications strategy.Responsibilities
The External Communications Manager is responsible for developing and executing comprehensive external communications strategies that go beyond traditional media relations to build and sustain the organization’s reputation and brand visibility with all priority audiences and support the communications strategy. This position leads digital media, public relations, media relations, employer brand stewardship, and institutional voice and messaging. The person in this position will serve on the Communication’s executive leadership team and work closely with the other communications verticals to ensure a coordinated approach to external messaging and the use of PNNL’s external channels.Responsibilities:Leadership: Build, manage, and mentor a professional and impactful external communications team. Supervise and elevate the team's work, ensuring quality, consistency, and impact.Strategic Planning: Develop and execute external communication strategies aligned with the Lab’s goals and objectives and the overall communications strategy.Media Relations: Drive media relations activities increasing PNNL’s share of voice and guiding public affairs activities.Crisis Management: Prepare for potential crises and manage external communications during such events to protect and maintain the Lab’s reputation.Institutional communications capability and strategies: Establish and ensure that all external communications are consistent with the Lab's brand voice, style, and messaging.Integrate institutional/brand priorities into news and digital strategies.Develop and launch a brand content strategy.Strengthen the Lab’s reputation in priority areas and as an employer of choice.Digital and Social Media Management: Oversee the Lab's presence on and strategy for social media platforms and websites. Ensure platforms are optimally leveraged to advance PNNL’s communications strategy with a broad set of audiences and stakeholders.Stakeholder Engagement: Build and maintain relationships with key external stakeholders within DOE and across the Lab complex.Metrics and Analytics: Elevate PNNL’s brand positioning. Set, monitor and measure the effectiveness of external communications activities, adjusting strategies as needed. Develop strategies that improve and address KPIs.Budget Management: Manage the external communications budget, including evaluating ROI and adjusting resources to optimize results.Qualifications
Minimum Qualifications:BS/BA and 10 years work experience -OR-MS/MA or higher and 8 years of experiencePreferred Qualifications:Superb written and verbal communications skills.Demonstrated experience leading external communication functions.Demonstrated success in developing and implementing external communications strategies.Strong leadership and management skills, with an ability to lead diverse teams.Proven experience in influencing leaders and key stakeholders.Demonstrated expertise implementing state-of-the-art technologies approaches to external communications function.Ability to create and implement strategic communication plans to influence audience actions and perceptions.Ability to work independently and within cross-functional teams including writers, editors, designers, photographers, programmers, developers, internal clients, and project managers.Expertise using best practices to measure external communications.A deep understanding of industry trends in external communications.Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams.Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.Strong ability to stay updated on the evolving strategic communications landscape, industry trends and best practices in external communications.Exceptional strategic thinking and problem-solving abilities, with a keen eye for detail.Demonstrated ability to build coalitions and develop internal alignment for recommendations related to external communication in partnership with other organizational teams and functions.About PNNL
Pacific Northwest National Laboratory (PNNL) is a world-class research institution powered by a highly educated, diverse workforce committed to the values of Integrity, Creativity, Collaboration, Impact, and Courage. Every year, scores of dynamic, driven people come to PNNL to work with renowned researchers on meaningful science, innovations and outcomes for the U.S. Department of Energy and other sponsors; here is your chance to be one of them!At PNNL, you will find an exciting research environment and excellent benefits including health insurance, flexible work schedules and telework options. PNNL is located in eastern Washington State—the dry side of Washington known for its stellar outdoor recreation and affordable cost of living. The Lab’s campus is only a 45-minute flight (or ~3-hour drive) from Seattle or Portland, and is serviced by the convenient PSC airport, connected to 8 major hubs.Commitment to Excellence, Diversity, Equity, Inclusion, and Equal Employment Opportunity
Our laboratory is committed to a diverse and inclusive work environment dedicated to solving critical challenges in fundamental sciences, national security, and energy resiliency. We are proud to be an Equal Employment Opportunity and Affirmative Action employer. In support of this commitment, we encourage people of all racial/ethnic identities, women, veterans, and individuals with disabilities to apply for employment.Pacific Northwest National Laboratory considers all applicants for employment without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information (including family medical history), protected veteran status, and any other status or characteristic protected by federal, state, and/or local laws.We are committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures and in employment. If you need assistance or an accommodation due to a disability, contact us at
careers@pnnl.gov .Drug Free Workplace
PNNL is committed to a drug-free workplace supported by Workplace Substance Abuse Program (WSAP) and complies with federal laws prohibiting the possession and use of illegal drugs.If you are offered employment at PNNL, you must pass a drug test prior to commencing employment. PNNL complies with federal law regarding illegal drug use. Under federal law, marijuana remains an illegal drug. If you test positive for any illegal controlled substance, including marijuana, your offer of employment will be withdrawn.Minimum Salary
USD $155,400.00/Yr.Maximum Salary
USD $233,100.00/Yr.
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