Lenovo
Global Media Analytics Manager
Lenovo, Morrisville, North Carolina, United States, 27560
General Information
Req #: WD00068768Career area: MarketingCountry/Region: United States of AmericaState: North CarolinaCity: MorrisvilleDate: Friday, July 19, 2024Working time: Full-timeWhy Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.Description and Requirements
Key responsibilities:Advance our understanding of campaign performance and customers' full journey engagement with LenovoDevelop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performanceConsider application of all insights and learnings to other audiences, campaigns and geosRepresent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functionsEnsure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performanceExamine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward LenovoIdentify major learning territories; develop hypotheses, approaches and roadmap for pursuitBrief marketing, media and agencies on test objectives, methodology, requirements and timingEffectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiativesGenerate case studies to be shared with stakeholders at all levels, across business groups and geosHelp us leverage our 1P customer data across commercial and consumer business unitsEnsure that new learnings are appropriately applied across business groups and geosBasic Qualifications:4+ years' experience in measurement and analysis, related to marketing and mediaHeavy digital experience - display, audio, video, social, searchPreferred Qualifications:Experience working within a very large, fast-moving organization with many internal and external stakeholdersExceptional analytical, problem solving, critical thinking and data visualization skillsMulti-tasking, prioritizing and managing timeStrong verbal/written communicationTaxonomy implementationMarketing/media metrics across a full array of channels and tacticsData visualization platforms (Tableau, Power BI, Domo, etc.)Site tagging: ad server floodlights, media/data partner pixels, etc.Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.Ideally, Adobe Audience ManagerSurvey based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)Marketing and media mix analysesAttribution methodologiesWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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Req #: WD00068768Career area: MarketingCountry/Region: United States of AmericaState: North CarolinaCity: MorrisvilleDate: Friday, July 19, 2024Working time: Full-timeWhy Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.Description and Requirements
Key responsibilities:Advance our understanding of campaign performance and customers' full journey engagement with LenovoDevelop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performanceConsider application of all insights and learnings to other audiences, campaigns and geosRepresent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functionsEnsure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performanceExamine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward LenovoIdentify major learning territories; develop hypotheses, approaches and roadmap for pursuitBrief marketing, media and agencies on test objectives, methodology, requirements and timingEffectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiativesGenerate case studies to be shared with stakeholders at all levels, across business groups and geosHelp us leverage our 1P customer data across commercial and consumer business unitsEnsure that new learnings are appropriately applied across business groups and geosBasic Qualifications:4+ years' experience in measurement and analysis, related to marketing and mediaHeavy digital experience - display, audio, video, social, searchPreferred Qualifications:Experience working within a very large, fast-moving organization with many internal and external stakeholdersExceptional analytical, problem solving, critical thinking and data visualization skillsMulti-tasking, prioritizing and managing timeStrong verbal/written communicationTaxonomy implementationMarketing/media metrics across a full array of channels and tacticsData visualization platforms (Tableau, Power BI, Domo, etc.)Site tagging: ad server floodlights, media/data partner pixels, etc.Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.Ideally, Adobe Audience ManagerSurvey based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)Marketing and media mix analysesAttribution methodologiesWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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