Estée Lauder Companies South Africa
Manager, Global Public Relations and Influencer Marketing - Origins
Estée Lauder Companies South Africa, El Paso, Texas, us, 88568
Position Overview
As a key integral member of the Origins Global Marketing team, this individual will play a key role in the development and management of the brand’s overall global public relations strategies and programs. This is an exciting opportunity to be part of the transformation of a brand that has been at the forefront of natural skincare since the beginning. This role will also strategize, develop and drive an always-on influencer marketing strategy to continue to build brand equity while significantly increasing brand awareness and desirability in all markets.
Key ResponsibilitiesDevelop and execute strategic public relations campaigns to increase brand awareness, media coverage, and positive public perception.Craft compelling press releases, pitches, and other written materials that effectively communicate brand messages and storylines for global product launches, brand campaigns, FSS news & more; craft PR responses for international press Q+A submissions.Monitor media coverage and track PR campaign effectiveness, providing regular reports to internal stakeholders.Create and actualize annual Global Communications calendar including launches, media relations, product storylines, strategic pitches, events and partnerships.Create highly engaging presentations on influencer strategies, insights & results for brand management meetings, global roundtables and conferences.Work cross-functionally to ideate and realize powerful 360 brand initiatives that drive aspiration, awareness and multi-channel engagement (creative, product marketing and consumer engagement), and generate high-caliber content to leverage across global social platforms.Partner closely with ELC’s Global Corporate Communications & CE teams to integrate best practices.Help drive execution of large-scale immersive Global activations that create meaningful storytelling surrounding Origins and hero products.Perform competitive analysis, industry research, assessment of best practices & KPIs in a consistently changing landscape.Assist Executive Director with brand philanthropy efforts, as needed.Brand Gatekeeper / Crisis Management: Address all public concerns and social responsibility issues related to brand in a timely and proactive manner, in partnership with Executive Director and ELC Corporate Communications leads.In partnership with the Executive Director, drive creation and execution of always-on Influencer Marketing Strategies to garner buzz, increase engagement and drive conversion, as aligned with business objectives and goals; manage design/finalization of Influencer Playbook.Build and maintain strong relationships with beauty editors, influencers, and industry professionals to secure media placements in relevant publications and platforms.Develop and drive press/influencer activations, content briefs & mailer ideation for launches/campaigns.Manage master talent list and guide regions on how to strengthen existing relationships, recommending up-and-coming talents, updating and optimizing global network in real-time.
QUALIFICATIONS AND EXPERIENCE:Bachelor's Degree.5-7 years relevant experience.Able to demonstrate experience in digital platforms, content development, PR, social media and consumer marketing; passion for digital trends.Well-versed in the media landscape, with significant experience in direct media pitching.Strong writing skills and storytelling abilities.Proven track record of product launch press with print and digital outlets.Proven PR track record, strategic mindset, creative, team player and budget management.Experience managing and negotiating with external partners (Agents, vendors).In-depth understanding of social media platforms (specifically Tik Tok and Instagram).Strong creative judgement to recognize what is on brand as well as on trend; finger on the pulse.Highly organized, detail-oriented self-starter with can-do attitude; thrives in fast-paced environment and has the ability to prioritize/manage multiple projects seamlessly.Highly collaborative, team player with the ability to interface across many cross-functional departments, senior leadership teams as well as vendors and agencies.Strong global experience with a deep knowledge for local needs and nuances.Creative problem solver able to thrive in fast paced environment.Big-picture thinker and experience in a dynamic, high-growth environment.Must possess excellent creative, verbal and written communication skills and strong attention to detail.Strong leadership, influence, organizational and management skills.Excellent written, verbal and presentation communication skills.
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As a key integral member of the Origins Global Marketing team, this individual will play a key role in the development and management of the brand’s overall global public relations strategies and programs. This is an exciting opportunity to be part of the transformation of a brand that has been at the forefront of natural skincare since the beginning. This role will also strategize, develop and drive an always-on influencer marketing strategy to continue to build brand equity while significantly increasing brand awareness and desirability in all markets.
Key ResponsibilitiesDevelop and execute strategic public relations campaigns to increase brand awareness, media coverage, and positive public perception.Craft compelling press releases, pitches, and other written materials that effectively communicate brand messages and storylines for global product launches, brand campaigns, FSS news & more; craft PR responses for international press Q+A submissions.Monitor media coverage and track PR campaign effectiveness, providing regular reports to internal stakeholders.Create and actualize annual Global Communications calendar including launches, media relations, product storylines, strategic pitches, events and partnerships.Create highly engaging presentations on influencer strategies, insights & results for brand management meetings, global roundtables and conferences.Work cross-functionally to ideate and realize powerful 360 brand initiatives that drive aspiration, awareness and multi-channel engagement (creative, product marketing and consumer engagement), and generate high-caliber content to leverage across global social platforms.Partner closely with ELC’s Global Corporate Communications & CE teams to integrate best practices.Help drive execution of large-scale immersive Global activations that create meaningful storytelling surrounding Origins and hero products.Perform competitive analysis, industry research, assessment of best practices & KPIs in a consistently changing landscape.Assist Executive Director with brand philanthropy efforts, as needed.Brand Gatekeeper / Crisis Management: Address all public concerns and social responsibility issues related to brand in a timely and proactive manner, in partnership with Executive Director and ELC Corporate Communications leads.In partnership with the Executive Director, drive creation and execution of always-on Influencer Marketing Strategies to garner buzz, increase engagement and drive conversion, as aligned with business objectives and goals; manage design/finalization of Influencer Playbook.Build and maintain strong relationships with beauty editors, influencers, and industry professionals to secure media placements in relevant publications and platforms.Develop and drive press/influencer activations, content briefs & mailer ideation for launches/campaigns.Manage master talent list and guide regions on how to strengthen existing relationships, recommending up-and-coming talents, updating and optimizing global network in real-time.
QUALIFICATIONS AND EXPERIENCE:Bachelor's Degree.5-7 years relevant experience.Able to demonstrate experience in digital platforms, content development, PR, social media and consumer marketing; passion for digital trends.Well-versed in the media landscape, with significant experience in direct media pitching.Strong writing skills and storytelling abilities.Proven track record of product launch press with print and digital outlets.Proven PR track record, strategic mindset, creative, team player and budget management.Experience managing and negotiating with external partners (Agents, vendors).In-depth understanding of social media platforms (specifically Tik Tok and Instagram).Strong creative judgement to recognize what is on brand as well as on trend; finger on the pulse.Highly organized, detail-oriented self-starter with can-do attitude; thrives in fast-paced environment and has the ability to prioritize/manage multiple projects seamlessly.Highly collaborative, team player with the ability to interface across many cross-functional departments, senior leadership teams as well as vendors and agencies.Strong global experience with a deep knowledge for local needs and nuances.Creative problem solver able to thrive in fast paced environment.Big-picture thinker and experience in a dynamic, high-growth environment.Must possess excellent creative, verbal and written communication skills and strong attention to detail.Strong leadership, influence, organizational and management skills.Excellent written, verbal and presentation communication skills.
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