BLR Holdings, Inc.
Marketing Manager (Hybrid)
BLR Holdings, Inc., Irvine, California, United States, 92713
Location: Irvine, CaliforniaJob Type: PermanentCompensation Range: $110,000 - 125,000 per yearCella is looking for a
Marketing Manager
for a top client in the Irvine, CA area!
This full-time/direct hire role will work closely with corporate, as well as sales leadership and the regional marketing manager. Qualified candidates will have a minimum of 5 years of consumer marketing experience (ideally from real estate, hospitality, building or property management industries).
Candidates MUST be local to the SoCal market, as there are in-office and in-the-field requirements.Responsibilities:Analysis
Evaluate demographic data related to leads, walk-ins, buyers, and market trends to identify prime targets for direct marketing efforts and community action strategies.Supply critical market intelligence to guide land acquisition decisions.Assess the effectiveness of marketing campaigns, pinpoint successful elements and areas for improvement to enhance future performance.Work closely with sales management to formulate compelling incentives, offers, and strategic plans to meet sales objectives.Manage the flow of communication between communities, divisions, regional offices, and corporate headquarters, including sharing analytical data, strategic recommendations, and necessary reports.Design and implement tailored marketing plans for each community to attract qualified leads and increase foot traffic from potential buyers and Realtors.
Implementation
Develop and produce a variety of marketing materials, including emails, direct mail, social media posts, and advertisements, using a template-based design system and marketing automation tools.Ensure all marketing materials, including brochures and signage, adhere to established brand guidelines.Oversee the marketing budget, handle invoice processing, and provide regular updates to finance for accurate forecasting.
Leadership
Play a key role in conducting competitive market analysis, offering insights, strategies, and practical ideas.Lead the New Home Information Manager(s) in creating strategies for personalized communication with leads and walk-ins, generating engaging online content for the website and social media, and meeting sales targets while ensuring a superior customer experience.Cultivate a positive team culture by encouraging humor, collaboration, and transparency.Actively participate in the division's leadership team, upholding the company's core values, attitudes, and beliefs.
Qualifications:Minimum of a Bachelor’s degree in Marketing or a related field.Minimum 5 years of related marketing experience.Experience in sales and marketing environment within Real Estate is preferred.Excellent leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team.Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations.Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team.Excellent communication skills, both written and oral.Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary.Proficiency with Microsoft Office (PowerPoint, Word and Excel).
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Marketing Manager
for a top client in the Irvine, CA area!
This full-time/direct hire role will work closely with corporate, as well as sales leadership and the regional marketing manager. Qualified candidates will have a minimum of 5 years of consumer marketing experience (ideally from real estate, hospitality, building or property management industries).
Candidates MUST be local to the SoCal market, as there are in-office and in-the-field requirements.Responsibilities:Analysis
Evaluate demographic data related to leads, walk-ins, buyers, and market trends to identify prime targets for direct marketing efforts and community action strategies.Supply critical market intelligence to guide land acquisition decisions.Assess the effectiveness of marketing campaigns, pinpoint successful elements and areas for improvement to enhance future performance.Work closely with sales management to formulate compelling incentives, offers, and strategic plans to meet sales objectives.Manage the flow of communication between communities, divisions, regional offices, and corporate headquarters, including sharing analytical data, strategic recommendations, and necessary reports.Design and implement tailored marketing plans for each community to attract qualified leads and increase foot traffic from potential buyers and Realtors.
Implementation
Develop and produce a variety of marketing materials, including emails, direct mail, social media posts, and advertisements, using a template-based design system and marketing automation tools.Ensure all marketing materials, including brochures and signage, adhere to established brand guidelines.Oversee the marketing budget, handle invoice processing, and provide regular updates to finance for accurate forecasting.
Leadership
Play a key role in conducting competitive market analysis, offering insights, strategies, and practical ideas.Lead the New Home Information Manager(s) in creating strategies for personalized communication with leads and walk-ins, generating engaging online content for the website and social media, and meeting sales targets while ensuring a superior customer experience.Cultivate a positive team culture by encouraging humor, collaboration, and transparency.Actively participate in the division's leadership team, upholding the company's core values, attitudes, and beliefs.
Qualifications:Minimum of a Bachelor’s degree in Marketing or a related field.Minimum 5 years of related marketing experience.Experience in sales and marketing environment within Real Estate is preferred.Excellent leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team.Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations.Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team.Excellent communication skills, both written and oral.Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary.Proficiency with Microsoft Office (PowerPoint, Word and Excel).
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