Product Marketing Manager, Dealer.com
Cox Automotive, Chicago, Illinois, United States,
Transforming the way the world buys, sells, owns and uses vehicles
**This position is remote/work from home. You need to reside within the Eastern or Central Time Zones.The
Product Marketing Manager, Dealer.com
is responsible for developing and maintaining product marketing plans to drive awareness, trial, adoption, and growth of new and existing products and services for Dealer.com the most comprehensive, automotive exclusive digital marketing agency in the industry.The ideal candidate will have experience in product, portfolio, or solutions marketing executing the go-to-market strategy for new products, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders including Product Management, Product Readiness, Technology, Dealer/Commercial Sales, Client Experience, Internal Communications, and External Communications.
This position reports to the Senior Manager Product Marketing, Dealer.com.What You’ll DoDevelop and oversee the product marketing approach for a suite of products, identifying positioning, value propositions, competitive comparisons, research and data insights and target audiences that will inform development of marketing content and assets
Develop positioning and go-to-market approach for new product launches and key product enhancements
Serves as day-to-day marketing contact to business partners and Product Readiness, Product Management, Sales, and Marketing teams to align go-to-market strategy and tactics with the product roadmap for new and existing products
Leverages research, data, and insights to lead campaign plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and adoption
Works with Sales and Omnichannel Marketing partners to develop and activate targeted campaigns, content, and collateral through appropriate channels including presentations, websites, video, email campaigns, social media content, advertising, and case studies with a wide range of contributors and delivery mechanisms
Collaborates with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR
Coordinates the alignment of resources to support listed responsibilities from adjacent shared Marketing functions (Brand Marketing, Research & Market Intelligence, IdeaBar, Communications, Industry Relations & Events)
What’s In It for You?Here’s a sneak peek at the benefits you could experience as a Cox employee:A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Who You Are/ QualificationsMinimum:Bachelor’s degree in a related discipline and 6 years of product, portfolio, or solutions marketing experience for a B2B or B2C organization (with 1 year of experience in a management or lead role: this is not a people manager). The right candidate could also have a different combination, such as a master’s degree and 4 years of experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
Compelling written and verbal communication and presentation skills
Strong collaboration skills, team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization
Proficient in managing different projects at the same time
Ability to work with remote management and teams
Preferred:Advanced degree in Marketing, Advertising or Communications.
Automotive experience.
Experience launching new products with specific goal alignment.
Familiar with product development lifecycle.
Balanced mix of strategic and executional capabilities.
Project Management, technical/analytical skills.
Track record of utilizing research and insights to identify new market opportunities and develop customer strategies to execute against those opportunities.
Experience writing and executing marketing plans.
Demonstrated knowledge of digital, traditional and social media communications.
Knowledgeable about marketing strategy, advertising, and market research.
Join the Cox family of businesses and make your mark today!
#J-18808-Ljbffr
Product Marketing Manager, Dealer.com
is responsible for developing and maintaining product marketing plans to drive awareness, trial, adoption, and growth of new and existing products and services for Dealer.com the most comprehensive, automotive exclusive digital marketing agency in the industry.The ideal candidate will have experience in product, portfolio, or solutions marketing executing the go-to-market strategy for new products, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders including Product Management, Product Readiness, Technology, Dealer/Commercial Sales, Client Experience, Internal Communications, and External Communications.
This position reports to the Senior Manager Product Marketing, Dealer.com.What You’ll DoDevelop and oversee the product marketing approach for a suite of products, identifying positioning, value propositions, competitive comparisons, research and data insights and target audiences that will inform development of marketing content and assets
Develop positioning and go-to-market approach for new product launches and key product enhancements
Serves as day-to-day marketing contact to business partners and Product Readiness, Product Management, Sales, and Marketing teams to align go-to-market strategy and tactics with the product roadmap for new and existing products
Leverages research, data, and insights to lead campaign plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and adoption
Works with Sales and Omnichannel Marketing partners to develop and activate targeted campaigns, content, and collateral through appropriate channels including presentations, websites, video, email campaigns, social media content, advertising, and case studies with a wide range of contributors and delivery mechanisms
Collaborates with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR
Coordinates the alignment of resources to support listed responsibilities from adjacent shared Marketing functions (Brand Marketing, Research & Market Intelligence, IdeaBar, Communications, Industry Relations & Events)
What’s In It for You?Here’s a sneak peek at the benefits you could experience as a Cox employee:A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Who You Are/ QualificationsMinimum:Bachelor’s degree in a related discipline and 6 years of product, portfolio, or solutions marketing experience for a B2B or B2C organization (with 1 year of experience in a management or lead role: this is not a people manager). The right candidate could also have a different combination, such as a master’s degree and 4 years of experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
Compelling written and verbal communication and presentation skills
Strong collaboration skills, team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization
Proficient in managing different projects at the same time
Ability to work with remote management and teams
Preferred:Advanced degree in Marketing, Advertising or Communications.
Automotive experience.
Experience launching new products with specific goal alignment.
Familiar with product development lifecycle.
Balanced mix of strategic and executional capabilities.
Project Management, technical/analytical skills.
Track record of utilizing research and insights to identify new market opportunities and develop customer strategies to execute against those opportunities.
Experience writing and executing marketing plans.
Demonstrated knowledge of digital, traditional and social media communications.
Knowledgeable about marketing strategy, advertising, and market research.
Join the Cox family of businesses and make your mark today!
#J-18808-Ljbffr