PMG Worldwide LLC
Digital Marketing Analyst
PMG Worldwide LLC, Fort Worth, Texas, United States, 76102
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.As a Digital Marketing Campaign Analyst at PMG, you’ll leverage cutting-edge BI tools, like Tableau and Looker Studio, to deliver insights that drive business transformation for some of the world’s most iconic brands. Join us and be part of an award-winning culture that values inclusivity, continuous improvement, and innovative thinking. Apply now and make your mark with PMG!Digital Marketing Analyst (hybrid-remote)
2845 W 7th St, Fort Worth, TX 76107Responsibilities:
Support the overall performance and measurement strategy for PMG clients.Scope and develop analytics products for utilization by PMG clients and internal teams.Design and develop comprehensive reports, dashboards, and analyses, and provide actionable insights and budget optimization recommendations.Collaborate with cross-functional teams to define measurement frameworks, establish data collection processes, and ensure data accuracy and consistency.Partner with customers, understand their challenges and needs, and provide tailored solutions to ensure satisfaction.Utilize Marketing Mix Modeling (MMM) insights to guide budget forecasting and ensure marketing investments are strategically allocated across channels to maximize ROI.Conduct statistical analysis, including techniques such as causal impact analysis and diminishing return analysis, to derive actionable insights from marketing performance data.Plan and execute projects, define project scope, set realistic timelines, and create project plans. Identify risk and steps for mitigation.Provide support onboarding, training and mentorship for junior analysts.Conduct analysis to address key customer business questions.Implement data management best practices and understand why to follow them.Identify and diagnose common data issues such as data inconsistencies, missing values or anomalies.Develop clear and concise documentation for teams to follow on best practices around data product utilization and interpretation.Requirements:
Bachelor’s degree in Integrated Marketing, Business Analytics, Data Science, or a related field of study.Three (3) years of experience in job offered or related occupation.Telecommuting permitted from anywhere within the U.S. Full time. Equal Opportunity / Affirmative Action Employer. To apply, visit
https://www.pmg.com/careers/job-openings
and search Digital Marketing Analyst.
#J-18808-Ljbffr
2845 W 7th St, Fort Worth, TX 76107Responsibilities:
Support the overall performance and measurement strategy for PMG clients.Scope and develop analytics products for utilization by PMG clients and internal teams.Design and develop comprehensive reports, dashboards, and analyses, and provide actionable insights and budget optimization recommendations.Collaborate with cross-functional teams to define measurement frameworks, establish data collection processes, and ensure data accuracy and consistency.Partner with customers, understand their challenges and needs, and provide tailored solutions to ensure satisfaction.Utilize Marketing Mix Modeling (MMM) insights to guide budget forecasting and ensure marketing investments are strategically allocated across channels to maximize ROI.Conduct statistical analysis, including techniques such as causal impact analysis and diminishing return analysis, to derive actionable insights from marketing performance data.Plan and execute projects, define project scope, set realistic timelines, and create project plans. Identify risk and steps for mitigation.Provide support onboarding, training and mentorship for junior analysts.Conduct analysis to address key customer business questions.Implement data management best practices and understand why to follow them.Identify and diagnose common data issues such as data inconsistencies, missing values or anomalies.Develop clear and concise documentation for teams to follow on best practices around data product utilization and interpretation.Requirements:
Bachelor’s degree in Integrated Marketing, Business Analytics, Data Science, or a related field of study.Three (3) years of experience in job offered or related occupation.Telecommuting permitted from anywhere within the U.S. Full time. Equal Opportunity / Affirmative Action Employer. To apply, visit
https://www.pmg.com/careers/job-openings
and search Digital Marketing Analyst.
#J-18808-Ljbffr