Ford Pro
Brand Marketing Analyst
Ford Pro, Dearborn, Michigan, United States, 48120
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?In this position, Ford Credit is seeking analytical, entrepreneurial, and action-oriented candidates for a Marketing Analyst position. The Marketing Analyst will play a critical role in Ford Credit's growth strategy and competitive positioning by leveraging data-driven analyses and innovative approaches to drive results. The right candidate should possess a quantitative-orientation, innate curiosity, and a collaborative nature.Ford Credit (Retail), Ford Pro FinSimple, and Ford Pro Insure (Commercial) teams are focused on building brand equity and brand awareness, lead generation, and optimizing cross-channel planning and reporting. The Ford Credit and Ford Pro teams have ownership of all Brand and Lead Generation marketing activities for each respective business unit. This position will be responsible for helping establish an enhanced analytics program across channels uncovering insights that drive better decision-making.Responsibilities
What you'll do...Act as Analytic Lead with a cross-functional team (Ford teams + Agency Partners) to optimize and coordinate project strategies and tactics for multiple campaigns.Define key performance metrics and set KPIs to drive business growth.Track business progress and provide consistent optimization for retail and commercial business units.Utilize preliminary and final reports to optimize future marketing initiatives; create a concise theme and story in analytic deliverables when necessary; improve upon existing project deliverables for more efficient and timely delivery to management.Partner with the agency and internal stakeholders to provide insights, best practices, and recommendations for optimization.Stay in communication with the cross-functional team to ensure understanding of learning objectives and strategies.Develop hypotheses and tests to support a continuous learning agenda.Strong business acumen: ability to understand how various parts of the business interact to help achieve goals.Experience analyzing data from various channels (Digital, Social, CRM).Familiarity with digital marketing, especially content marketing and lead generation.Ability to manage multiple projects.Takes initiative to solve problems with minimal direction.Comfortable presenting to cross-functional teams and senior management.Proactive and able to work in a collaborative, fast-paced environment.Qualifications
You'll have...Proficiency in data analytics and visualization tools such as Adobe, Google Analytics, Excel, PowerPoint, Tableau, Power BI, or similar software.Strong analytical skills, the ability to derive actionable insights from complex data sets, and storytelling capabilities to bring everything together.Excellent communication and presentation skills to convey findings to non-technical stakeholders.Detail-oriented, with a passion for accuracy in data analysis.Strong project management skills and the ability to handle multiple tasks simultaneously.Knowledge of digital media platforms and marketing trends is a plus.Bachelor's degree in marketing, data analysis, or a related field or relevant career experience (5-7+ years).Proven experience in data analysis, preferably in the social/digital marketing field.You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:Immediate medical, dental, vision and prescription drug coverage.Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.Vehicle discount program for employees and family members and management leases.Established and active employee resource groups.Paid time off for individual and team community service.A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.Paid time off and the option to purchase additional vacation time.For a detailed look at our benefits, click here:This position is a range of salary grades 5-8.Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.#LI-Hybrid #LI-FordCreditJob Info
Job Identification: 32029Job Category: Marketing & SalesPosting Date: 08/22/2024, 08:39 PMApply Before: 08/30/2024, 03:59 AMDegree Level: Bachelor's Degree or equivalentJob Schedule: Full timeLocations: FMCC 1 American Rd, Dearborn, MI, 48126, US (Hybrid)
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What you'll do...Act as Analytic Lead with a cross-functional team (Ford teams + Agency Partners) to optimize and coordinate project strategies and tactics for multiple campaigns.Define key performance metrics and set KPIs to drive business growth.Track business progress and provide consistent optimization for retail and commercial business units.Utilize preliminary and final reports to optimize future marketing initiatives; create a concise theme and story in analytic deliverables when necessary; improve upon existing project deliverables for more efficient and timely delivery to management.Partner with the agency and internal stakeholders to provide insights, best practices, and recommendations for optimization.Stay in communication with the cross-functional team to ensure understanding of learning objectives and strategies.Develop hypotheses and tests to support a continuous learning agenda.Strong business acumen: ability to understand how various parts of the business interact to help achieve goals.Experience analyzing data from various channels (Digital, Social, CRM).Familiarity with digital marketing, especially content marketing and lead generation.Ability to manage multiple projects.Takes initiative to solve problems with minimal direction.Comfortable presenting to cross-functional teams and senior management.Proactive and able to work in a collaborative, fast-paced environment.Qualifications
You'll have...Proficiency in data analytics and visualization tools such as Adobe, Google Analytics, Excel, PowerPoint, Tableau, Power BI, or similar software.Strong analytical skills, the ability to derive actionable insights from complex data sets, and storytelling capabilities to bring everything together.Excellent communication and presentation skills to convey findings to non-technical stakeholders.Detail-oriented, with a passion for accuracy in data analysis.Strong project management skills and the ability to handle multiple tasks simultaneously.Knowledge of digital media platforms and marketing trends is a plus.Bachelor's degree in marketing, data analysis, or a related field or relevant career experience (5-7+ years).Proven experience in data analysis, preferably in the social/digital marketing field.You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:Immediate medical, dental, vision and prescription drug coverage.Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.Vehicle discount program for employees and family members and management leases.Established and active employee resource groups.Paid time off for individual and team community service.A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.Paid time off and the option to purchase additional vacation time.For a detailed look at our benefits, click here:This position is a range of salary grades 5-8.Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.#LI-Hybrid #LI-FordCreditJob Info
Job Identification: 32029Job Category: Marketing & SalesPosting Date: 08/22/2024, 08:39 PMApply Before: 08/30/2024, 03:59 AMDegree Level: Bachelor's Degree or equivalentJob Schedule: Full timeLocations: FMCC 1 American Rd, Dearborn, MI, 48126, US (Hybrid)
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