Smart Charge America
Marketing Generalist
Smart Charge America, Austin, Texas, us, 78716
Job DescriptionJob Description
At Smart Charge America, marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We’re looking for an experienced and versatile marketing consultant who’s eager to help us grow our business across the US. The ideal candidate has experience in developing and executing marketing campaigns. They should be equally proficient with day-to-day marketing activities and long-term strategizing.
Objectives of this role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required skills and qualifications
Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, business, or related field, preferred
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
MUST live in the greater Austin Metro area
Company Description
Smart Charge America is a rapidly growing, privately held installation and service company. America's #1 choice for the sale, installation and service of today’s most advanced electric car charging stations. Smart Charge America is the premiere “White Glove”, All-in-One, Electric Car Charger installation company.
Company DescriptionSmart Charge America is a rapidly growing, privately held installation and service company. America's #1 choice for the sale, installation and service of today’s most advanced electric car charging stations. Smart Charge America is the premiere “White Glove”, All-in-One, Electric Car Charger installation company.
At Smart Charge America, marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We’re looking for an experienced and versatile marketing consultant who’s eager to help us grow our business across the US. The ideal candidate has experience in developing and executing marketing campaigns. They should be equally proficient with day-to-day marketing activities and long-term strategizing.
Objectives of this role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required skills and qualifications
Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, business, or related field, preferred
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
MUST live in the greater Austin Metro area
Company Description
Smart Charge America is a rapidly growing, privately held installation and service company. America's #1 choice for the sale, installation and service of today’s most advanced electric car charging stations. Smart Charge America is the premiere “White Glove”, All-in-One, Electric Car Charger installation company.
Company DescriptionSmart Charge America is a rapidly growing, privately held installation and service company. America's #1 choice for the sale, installation and service of today’s most advanced electric car charging stations. Smart Charge America is the premiere “White Glove”, All-in-One, Electric Car Charger installation company.