Myriad Genetics
Mgr Omnichannel Marketing
Myriad Genetics, Salt Lake City, Utah, United States, 84193
Overview Myriad Genetics is seeking a Manager of Omni-Channel Digital Marketing and Technology to join the Enterprise Digital Marketing Team. Reporting to the Senior Director of Enterprise Digital Marketing, this role will lead the development, execution, and measurement of digital strategies to drive Myriad's growth through and optimize its digital presence. You will partner with numerous departments and functions, including business unit marketing teams, to translate business objectives and customer insights into best-in-class digital strategies across digital paid, owned, and earned channels, including Myriad websites. You'll lead a cross-disciplinary digital marketing team of omni channel strategists to bring these digital initiatives to life in line with best practices. You will directly manage a team of SMEs with goals and influence and model best in breed work. You are comfortable and experienced in working with stakeholders of various disciplines and levels and are constantly seeking new insights and perspectives to better shape your strategies.
Responsibility * Use business goals and customer insights to deliver compelling digital strategies for high-priority enterprise growth initiatives, including upper-funnel awareness campaigns, web experiences, and lead generation efforts. * Collaborate across business units, to support the development of digital marketing strategies and deliverables that support key business goals. Identify synergies of strategy and spend. * Lead omni-channel team in strategy, planning, implementing, and measuring digital marketing initiatives across the enterprise, including paid, earned, and owned strategies: lead generation, conversion rate optimization, social media marketing, search engine marketing, search engine optimization programs, and other omni-channel tactics. * Partner with business unit marketers and creative team members to ensure digital creative, messaging, consumer journey, and strategy is compelling, consistent, and aligned to digital best practices. * Collaborate with marketing analytics partners and teammates to ensure performance goals, measurement strategies, and dashboards are activated for digital marketing and lead generation efforts. * Manage digital marketing resources in designing and implementing artifacts, including frameworks and playbooks, to promote consistent methods for digital strategy development across the enterprise. * Lead agency resources, as needed, to deliver digital campaigns, creative, and measurement plans that are aligned to clear strategies, objectives, and best practices. * Influence, onboard, plan, and manage technology and access in review, retire, or renew marketing automation technology and advertising technology methodology. * Lead and be a trusted voice in privacy standards and uses in best-in-class technology, protocols, and processes to advance modern digital marketing while being privacy forward. * Support budget planning and management. * Foster growth and career development of the team.... For full info follow application link.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
Responsibility * Use business goals and customer insights to deliver compelling digital strategies for high-priority enterprise growth initiatives, including upper-funnel awareness campaigns, web experiences, and lead generation efforts. * Collaborate across business units, to support the development of digital marketing strategies and deliverables that support key business goals. Identify synergies of strategy and spend. * Lead omni-channel team in strategy, planning, implementing, and measuring digital marketing initiatives across the enterprise, including paid, earned, and owned strategies: lead generation, conversion rate optimization, social media marketing, search engine marketing, search engine optimization programs, and other omni-channel tactics. * Partner with business unit marketers and creative team members to ensure digital creative, messaging, consumer journey, and strategy is compelling, consistent, and aligned to digital best practices. * Collaborate with marketing analytics partners and teammates to ensure performance goals, measurement strategies, and dashboards are activated for digital marketing and lead generation efforts. * Manage digital marketing resources in designing and implementing artifacts, including frameworks and playbooks, to promote consistent methods for digital strategy development across the enterprise. * Lead agency resources, as needed, to deliver digital campaigns, creative, and measurement plans that are aligned to clear strategies, objectives, and best practices. * Influence, onboard, plan, and manage technology and access in review, retire, or renew marketing automation technology and advertising technology methodology. * Lead and be a trusted voice in privacy standards and uses in best-in-class technology, protocols, and processes to advance modern digital marketing while being privacy forward. * Support budget planning and management. * Foster growth and career development of the team.... For full info follow application link.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.