Salesforce
Growth Product Marketing Manager (Slack)
Salesforce, Atlanta, Georgia, United States, 30383
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category
Marketing & CommunicationsJob Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.Slack is where work happens for millions of people every day; it is the AI-powered platform for work. Our mission is to make people’s working lives simpler, more pleasant, and more productive.At Slack, our Growth Product Marketers develop product messaging and positioning, product led go-to-market programs, digital marketing campaigns, and compelling marketing assets. Our success is defined by our ability to deliver relevant content in the customer journey that creates new self-service customers and product qualified sales pipeline.We are looking for a data driven, motivated product marketer to drive and deliver innovative product marketing to support Slack’s self-service business. In this role, you will be responsible for working cross-functionally with product, marketing, and growth teams to create messaging, positioning, content, and go-to-market strategies grounded in user research and data analysis. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.Responsibilities & Impact
Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.Experience leading end to end product led growth initiatives and crafting a compelling self serve value proposition.Be accountable for exceptional customer experiences that translate to business outcomes.Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.Required Skills
5-7+ years of experience in product marketing, industry marketing, or growth marketing.Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.Ability to strategize and craft compelling messaging.Phenomenal teammate with a proven track record leading and inspiring through influence.Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.Pick up and lead new projects even in the face of ambiguity.Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).Willingness and flexibility to travel to both domestic and international locations - up to 25% travel.Preferred Skills
Expertise working in self-service growth businesses.Expertise in Salesforce products.Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.A natural collaborator.Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
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Marketing & CommunicationsJob Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.Slack is where work happens for millions of people every day; it is the AI-powered platform for work. Our mission is to make people’s working lives simpler, more pleasant, and more productive.At Slack, our Growth Product Marketers develop product messaging and positioning, product led go-to-market programs, digital marketing campaigns, and compelling marketing assets. Our success is defined by our ability to deliver relevant content in the customer journey that creates new self-service customers and product qualified sales pipeline.We are looking for a data driven, motivated product marketer to drive and deliver innovative product marketing to support Slack’s self-service business. In this role, you will be responsible for working cross-functionally with product, marketing, and growth teams to create messaging, positioning, content, and go-to-market strategies grounded in user research and data analysis. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.Responsibilities & Impact
Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.Experience leading end to end product led growth initiatives and crafting a compelling self serve value proposition.Be accountable for exceptional customer experiences that translate to business outcomes.Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.Required Skills
5-7+ years of experience in product marketing, industry marketing, or growth marketing.Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.Ability to strategize and craft compelling messaging.Phenomenal teammate with a proven track record leading and inspiring through influence.Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.Pick up and lead new projects even in the face of ambiguity.Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).Willingness and flexibility to travel to both domestic and international locations - up to 25% travel.Preferred Skills
Expertise working in self-service growth businesses.Expertise in Salesforce products.Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.A natural collaborator.Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
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