DocuSign, Inc.
Director, Field Marketing
DocuSign, Inc., San Francisco, California, United States, 94199
Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll do
The Director, Field Marketing - Commercial will be responsible for developing and implementing comprehensive marketing strategies tailored to the needs and growth of the North America Commercial business. This role requires strategic thinking with strong leadership skills, capable of driving growth, and ensuring the alignment of regional marketing initiatives with regional sales goals. This role will be responsible for designing and activating bottom-of-funnel marketing programs, designed to generate a healthy and sustainable pipeline for our Intelligent Agreement Management Platform.This position is a people manager role reporting to the Senior Director, North America Regional Marketing.ResponsibilityDevelop and implement regional marketing plans for North America to support stated sales goals and initiativesManage a team of regional field marketers, providing strategy, guidance and supportAnalyze market trends, competitor activities, and customer insights to identify growth opportunitiesCollaborate with the North America Commercial Sales team and cross-functional business partners to align marketing strategy, efforts, and needsOversee the execution of North America-specific marketing campaigns, including field events, promotions, conferences and partnershipsMonitor and report on the effectiveness of marketing initiatives targeting the Commercial business across all marketing functions, adjusting and directing strategies to meet targetsManage regional marketing budgets to ensure efficient use of resources and maximize ROIBuild and maintain relationships with key stakeholders, including regional Sales leadership, partners, and customersStay informed about industry trends and standard processes to maintain a competitive edgeWhat you bring
Basic12+ years of marketing experienceExperience partnering with SaaS Sales ExecutivesProven track record of developing and executing successful regional marketing strategiesDemonstrated ability to lead and manage a high-performing teamExperience managing marketing budgets and delivering on financial targetsPreferredBS/BA degree or equivalent in marketing experienceProficiency in performance marketing tools and platformsAbility to thrive in a fast-paced environmentKnowledge of market dynamics and SaaS backgroundStrong project management skills and attention to detailExcellent communication, presentation, and interpersonal skillsStrong analytical skills and the ability to transfer data into actionable insightsWage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $171,500 - $277,025 base salaryIllinois and Colorado: $164,800 - $232,750 base salaryWashington and New York (including NYC metro area): $164,800 - $242,225 base salaryThis role is also eligible for bonus, equity and
benefits .Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at
accommodations@docusign.com .States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity Employer
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
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The Director, Field Marketing - Commercial will be responsible for developing and implementing comprehensive marketing strategies tailored to the needs and growth of the North America Commercial business. This role requires strategic thinking with strong leadership skills, capable of driving growth, and ensuring the alignment of regional marketing initiatives with regional sales goals. This role will be responsible for designing and activating bottom-of-funnel marketing programs, designed to generate a healthy and sustainable pipeline for our Intelligent Agreement Management Platform.This position is a people manager role reporting to the Senior Director, North America Regional Marketing.ResponsibilityDevelop and implement regional marketing plans for North America to support stated sales goals and initiativesManage a team of regional field marketers, providing strategy, guidance and supportAnalyze market trends, competitor activities, and customer insights to identify growth opportunitiesCollaborate with the North America Commercial Sales team and cross-functional business partners to align marketing strategy, efforts, and needsOversee the execution of North America-specific marketing campaigns, including field events, promotions, conferences and partnershipsMonitor and report on the effectiveness of marketing initiatives targeting the Commercial business across all marketing functions, adjusting and directing strategies to meet targetsManage regional marketing budgets to ensure efficient use of resources and maximize ROIBuild and maintain relationships with key stakeholders, including regional Sales leadership, partners, and customersStay informed about industry trends and standard processes to maintain a competitive edgeWhat you bring
Basic12+ years of marketing experienceExperience partnering with SaaS Sales ExecutivesProven track record of developing and executing successful regional marketing strategiesDemonstrated ability to lead and manage a high-performing teamExperience managing marketing budgets and delivering on financial targetsPreferredBS/BA degree or equivalent in marketing experienceProficiency in performance marketing tools and platformsAbility to thrive in a fast-paced environmentKnowledge of market dynamics and SaaS backgroundStrong project management skills and attention to detailExcellent communication, presentation, and interpersonal skillsStrong analytical skills and the ability to transfer data into actionable insightsWage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $171,500 - $277,025 base salaryIllinois and Colorado: $164,800 - $232,750 base salaryWashington and New York (including NYC metro area): $164,800 - $242,225 base salaryThis role is also eligible for bonus, equity and
benefits .Life at Docusign
Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at
accommodations@docusign.com .States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity Employer
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
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