Expedia Group
Segment Marketing (CRM) Director, Brand
Expedia Group, Seattle, Washington, us, 98127
Employer:
Expedia Group
Location: London, United Kingdom
Salary: USD 196,000.00 - 274,500.00; USD 313,500.00
Closing date: 23 Sep 2024
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request
form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.
Job OverviewDo you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. The Segment Marketing Director is accountable for driving key business KPIs through effective marketing via email, push, in-product placements, and landing pages for specific segments/campaign objectives.
What you’ll do:
Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies.
Ensure TEaL delivers against Brand level objectives based on specific initiatives.
Accountable for strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns.
Deliver against key business objectives for acquisition, engagement, and retention through CRM programs and campaigns.
Direct, coach, and lead a team of up to 6 functional experts.
Provide CRM and database marketing subject matter expertise to drive team goals.
Work effectively with Analytics and Data Science teams to leverage actionable insights.
Advise on cross-functional Expedia Group wide initiatives regarding loyalty program communications.
Who you are:
Bachelor's degree in Marketing, Business, Economics, or related fields; or equivalent professional experience.
At least 8 years’ experience in a CRM role, preferably in e-commerce or online marketing.
Ability to collaborate with and influence various partners to develop innovative marketing campaigns.
Ability to manage and grow direct reports and the wider team.
Demonstrable attention to detail in complex projects and time-sensitive initiatives.
Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud is a plus.
The total cash range for this position in Austin is $196,000.00 to $274,500.00, with potential for pay up to $313,500.00 based on performance.
Expedia Group offers a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
About Expedia GroupExpedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. We help people experience the world in new ways and build lasting connections.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Expedia Group
Location: London, United Kingdom
Salary: USD 196,000.00 - 274,500.00; USD 313,500.00
Closing date: 23 Sep 2024
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request
form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.
Job OverviewDo you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. The Segment Marketing Director is accountable for driving key business KPIs through effective marketing via email, push, in-product placements, and landing pages for specific segments/campaign objectives.
What you’ll do:
Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies.
Ensure TEaL delivers against Brand level objectives based on specific initiatives.
Accountable for strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns.
Deliver against key business objectives for acquisition, engagement, and retention through CRM programs and campaigns.
Direct, coach, and lead a team of up to 6 functional experts.
Provide CRM and database marketing subject matter expertise to drive team goals.
Work effectively with Analytics and Data Science teams to leverage actionable insights.
Advise on cross-functional Expedia Group wide initiatives regarding loyalty program communications.
Who you are:
Bachelor's degree in Marketing, Business, Economics, or related fields; or equivalent professional experience.
At least 8 years’ experience in a CRM role, preferably in e-commerce or online marketing.
Ability to collaborate with and influence various partners to develop innovative marketing campaigns.
Ability to manage and grow direct reports and the wider team.
Demonstrable attention to detail in complex projects and time-sensitive initiatives.
Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud is a plus.
The total cash range for this position in Austin is $196,000.00 to $274,500.00, with potential for pay up to $313,500.00 based on performance.
Expedia Group offers a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
About Expedia GroupExpedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. We help people experience the world in new ways and build lasting connections.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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