Azalea Health Innovations Inc
Product Marketing Manager
Azalea Health Innovations Inc, Atlanta, Georgia, United States, 30383
IN SUMMARY...
The Product Marketing Manager will play a pivotal role in driving the success of Azalea's innovative solutions. You will be responsible for crafting product positioning, developing and executing marketing strategies and working with product, sales and customer success teams to drive product adoption and increase market share.
WHAT YOU WILL DO...
Develop and execute go-to-market strategies for new and existing products.
Create and manage product messaging, positioning, differentiation and go-to-market plans.
Conduct thorough market research and competitive analysis to identify opportunities and threats.
Work closely with product teams to understand product features and translate them into customer benefits.
Work with sales to develop sales tools, training, and collateral to support product launches and ongoing sales efforts.
Create compelling messaging and content for various channels, including website, print, social media and sales enablement materials targeting a focused profile of buyers and users.
Monitor and analyze product performance and market trends to optimize marketing strategies.
Analyze product performance metrics and customer feedback to identify areas for improvement.
Develop and maintain a deep understanding of the healthcare industry and regulatory landscape.
BACKGROUND AND SKILLS YOU WILL BRING...
Bachelor's degree in business, marketing, sales or a related field
5+ years experience in technology product marketing, preferably the healthcare industry.
Proven track record of launching new products and features that drive revenue growth.
Strong understanding of marketing principles and strategies.
Excellent written and verbal communication skills.
Ability to analyze data and draw actionable insights.
Strong project management and organizational skills.
Experience working with cross-functional teams.
Ability to work in a fast-paced, dynamic environment with a focus on results.
SUCCESS LOOKS LIKE...
Being aggressive and taking initiative; we trust you to move the needle forward
Understanding your audience(s) and meeting them where they are to communicate effectively.
Doing the job; outcomes are just as important as strategy
Being adaptable and amenable to meet the changes of a dynamic and evolving industry
Demonstrating humility; partnership and collaboration is who we are and how we operate
Tapping into your innovative side; conventional is not always correct
HOW WE INVEST IN YOU...
Competitive and comprehensive benefits:
Coverage options to support the whole person, including full medical, dental, vision, and life insurance
Generous employer sponsored subsidy towards employee's medical insurance premiums
Azalea Health covers 100% of the premiums for Life AD&D and Long-Term Disability for all eligible full-time employees
Balance and flexibility:
Simple Paid Time Off (PTO) options. You earn your time, use it as you choose.
Economic opportunity : Competitive total rewards package that offers competitive pay and advancement opportunities
Azalea Health's EEO Statement
Azalea Health is an Equal Opportunity Employer committed to creating a diverse and inclusive workforce where our employees excel based on merit, qualifications, knowledge, ability, and job performance. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and any other characteristics protected by federal, state, and local laws that make our employees unique.
The Product Marketing Manager will play a pivotal role in driving the success of Azalea's innovative solutions. You will be responsible for crafting product positioning, developing and executing marketing strategies and working with product, sales and customer success teams to drive product adoption and increase market share.
WHAT YOU WILL DO...
Develop and execute go-to-market strategies for new and existing products.
Create and manage product messaging, positioning, differentiation and go-to-market plans.
Conduct thorough market research and competitive analysis to identify opportunities and threats.
Work closely with product teams to understand product features and translate them into customer benefits.
Work with sales to develop sales tools, training, and collateral to support product launches and ongoing sales efforts.
Create compelling messaging and content for various channels, including website, print, social media and sales enablement materials targeting a focused profile of buyers and users.
Monitor and analyze product performance and market trends to optimize marketing strategies.
Analyze product performance metrics and customer feedback to identify areas for improvement.
Develop and maintain a deep understanding of the healthcare industry and regulatory landscape.
BACKGROUND AND SKILLS YOU WILL BRING...
Bachelor's degree in business, marketing, sales or a related field
5+ years experience in technology product marketing, preferably the healthcare industry.
Proven track record of launching new products and features that drive revenue growth.
Strong understanding of marketing principles and strategies.
Excellent written and verbal communication skills.
Ability to analyze data and draw actionable insights.
Strong project management and organizational skills.
Experience working with cross-functional teams.
Ability to work in a fast-paced, dynamic environment with a focus on results.
SUCCESS LOOKS LIKE...
Being aggressive and taking initiative; we trust you to move the needle forward
Understanding your audience(s) and meeting them where they are to communicate effectively.
Doing the job; outcomes are just as important as strategy
Being adaptable and amenable to meet the changes of a dynamic and evolving industry
Demonstrating humility; partnership and collaboration is who we are and how we operate
Tapping into your innovative side; conventional is not always correct
HOW WE INVEST IN YOU...
Competitive and comprehensive benefits:
Coverage options to support the whole person, including full medical, dental, vision, and life insurance
Generous employer sponsored subsidy towards employee's medical insurance premiums
Azalea Health covers 100% of the premiums for Life AD&D and Long-Term Disability for all eligible full-time employees
Balance and flexibility:
Simple Paid Time Off (PTO) options. You earn your time, use it as you choose.
Economic opportunity : Competitive total rewards package that offers competitive pay and advancement opportunities
Azalea Health's EEO Statement
Azalea Health is an Equal Opportunity Employer committed to creating a diverse and inclusive workforce where our employees excel based on merit, qualifications, knowledge, ability, and job performance. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and any other characteristics protected by federal, state, and local laws that make our employees unique.