2025 Spring and Summer Intern - Marketing

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!

• All postings close: September 28, 2024
• Interviews: Early to Mid October
• Offers: By end of October

2025 Start Dates:

This position has opportunities to start in the either the Spring and the Summer. Please see our start dates below and let us know your availability.

• Spring Internships: Monday, January 6, 2025 (15-20/hours per week max)
• Summer Internships: Monday, May 19, 2025 ( 40/hours per week max)

The Marketing Intern will perform a variety of tasks dependent upon the team they support. This person will coordinate details, execute projects, and work cross-functionally with other teams within Workiva.

What You'll Do

• Collaborates with multiple teams across the organization to integrate appropriate marketing strategies
• Measures success metrics and analyzes reports to assist with recommending areas for improvement
• Researches industry trends, competitors, and regulations
• Assists in managing multiple marketing projects, programs, and/or events prioritizing workload and completion under tight deadlines
• Provide assistance in tracking project progression

Marketing Interns may perform any of the following activities depending upon which team(s) they may support:

Content Marketing

• Aligns messaging with company objectives and strategic goals; puts the end user first in every step of the content creation process
• Writes and edits marketing materials including brochures, blogs, white papers, and more

Customer Marketing

• Work with internal stakeholders and external vendors to secure venue contracts and execute other program logistics
• Create, distribute, and analyze customer survey results
• Build customer insights to understand personas and inform product innovation, marketing campaigns, and content
• Analyze business opportunities including the size and growth of new markets, and related customer needs, buying cycles, etc.

Global Demand Generation

• Plan, post, and measure organic social media channels
• Assist in promotion plan for paid social media campaigns
• Provides support executing Global Demand Generation areas which may include digital advertising, events, trade shows, account based marketing campaigns and digital marketing asset creation
• Create and monitor tickets for multiple advertising campaigns
• Use tools including Marketo, Salesforce, Google Ads, Bing, LinkedIn, Twitter, Facebook, and more

Professional Group - is a free member organization for financial reporting, sustainability reporting, and audit & risk professionals. Our organization provides events, thought leadership, resources, and an online community to support our members in the day-to-day challenges of their roles.

• Partner and gain exposure across all areas of Marketing
• Research, plan, and execute on collateral and workshop/event logistics
• Assist with managing vendor relationships
• Monitor and work within established budget guidelines for the program(s)

Partner Marketing

• Organize and execute partner events
• Create messaging for weekly blogs and quarterly newsletters targeting an audience of partners
• Assist in building and executing go-to-market plans and launch programs

What You'll Need

Minimum Qualifications

• Must be currently enrolled in a degree-seeking program preferably in Marketing, Advertising, Business, Communications, or related program

Preferred Qualifications

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with strong propensity for action, results, and continuous improvement
• Ability to work successfully, in a high-energy, fast-paced, rapidly changing environment is necessary
• Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
• Strong creativity and brainstorming skills
• Strong attention to detail

If Content Marketing focused:

• General understanding of B2B communications, including digital marketing and social media best practices
• Knowledge of AP style and able to work within brand and editorial standards
• Demonstrated writing and marketing skills
• Writing samples required

If Customer Marketing focused:

• Experience with Salesforce, Qualtrics, Tableau, and/or Google Data Studio preferred

If Global Demand Generation focused:

• Analytical skills with ability to analyze data from several sources

If Partner Marketing focused:

• Experience in project management preferred

If Professional Group focused:

• Experience with Photoshop and InDesign preferred

Travel Requirements and Working Conditions

• Reliable internet access for any period of time working remotely, not in a Workiva office
• Must be authorized to work in the United States and not require sponsorship now or in the future

How You’ll Be Rewarded

• Salary range in the US: $21.00 - $21.00
• 401(k) participation and match
• Paid sick leave
• A unique opportunity to further your learning experience through additional internship seasons

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.