True Religion Brand Jeans
Marketing Manager
True Religion Brand Jeans, Gardena, California, United States, 90248
Job description
Position Overview:
We are looking for a Marketing Manager who is deeply immersed in the
fashion industry and has a passion for creating impactful brand moments. The ideal candidate
will have a background in fashion marketing with an emphasis on integrated marketing, and a
proven ability to develop and manage partnerships that enhance our brand identity. You will also
oversee our influencer campaigns, ensuring that content is being utilized cross functionally
through a strong integrated approach.
Key Responsibilities:
Brand Collaborations: 30%Identify and cultivate strategic partnerships with like-minded fashion brands, celebrities, influencers, and designers that align with True Religion's brand values and elevate our market presence.Lead the conceptualization, negotiation, and execution of co-branded marketing campaigns that drive brand synergy and consumer engagement.Stay ahead of industry trends and identify innovative collaboration opportunities that resonate with our target audience and enhance brand positioning.Integrated Marketing Communications: 30%
Develop integrated marketing strategies that combine digital, social, paid, brandmoments, activations, and in-store experiences to ensure a cohesive brand
narrative.
Ensure consistent and impactful messaging across all channels, maintaining thebrand's voice and integrity.
Influencer Management: 20%
Curate and manage relationships with influencers and fashion-forwardpersonalities who embody the True Religion lifestyle.
Collaborate with content creators to develop visually compelling and on-brandcontent that speaks to our audience.
Contract Negotiations and Relationship Management: 10%
Skillfully negotiate collaboration contracts with external partners, ensuringmutually beneficial agreements that advance True Religion's strategic goals.
Foster strong relationships with partners, influencers, and vendors, maintainingclear communication and alignment with campaign objectives.
Marketing Analytics: 10%
Monitor and analyze campaign performance metrics, providing actionableinsights that inform future marketing strategies.
Utilize data to continuously refine and optimize collaboration efforts, ensuringmaximum ROI and alignment with brand goals.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.5 years of experience in marketing, with a strong focus on brand collaborations, integrated marketing, partnerships, and social media management.Deep understanding of the fashion industry, including trends, consumer behavior, and the competitive landscape.Proven success in managing high-impact brand collaborations and integrated marketing campaigns.Excellent negotiation and contract management skills, with a track record of building and maintaining successful partnerships.Proficient in analyzing marketing KPIs and leveraging data to drive strategy.Highly creative with a strong sense of style and an eye for emerging fashion trends.Exceptional communication, project management, and organizational skills.Ability to thrive in a fast-paced, fashion-forward environment
Position Overview:
We are looking for a Marketing Manager who is deeply immersed in the
fashion industry and has a passion for creating impactful brand moments. The ideal candidate
will have a background in fashion marketing with an emphasis on integrated marketing, and a
proven ability to develop and manage partnerships that enhance our brand identity. You will also
oversee our influencer campaigns, ensuring that content is being utilized cross functionally
through a strong integrated approach.
Key Responsibilities:
Brand Collaborations: 30%Identify and cultivate strategic partnerships with like-minded fashion brands, celebrities, influencers, and designers that align with True Religion's brand values and elevate our market presence.Lead the conceptualization, negotiation, and execution of co-branded marketing campaigns that drive brand synergy and consumer engagement.Stay ahead of industry trends and identify innovative collaboration opportunities that resonate with our target audience and enhance brand positioning.Integrated Marketing Communications: 30%
Develop integrated marketing strategies that combine digital, social, paid, brandmoments, activations, and in-store experiences to ensure a cohesive brand
narrative.
Ensure consistent and impactful messaging across all channels, maintaining thebrand's voice and integrity.
Influencer Management: 20%
Curate and manage relationships with influencers and fashion-forwardpersonalities who embody the True Religion lifestyle.
Collaborate with content creators to develop visually compelling and on-brandcontent that speaks to our audience.
Contract Negotiations and Relationship Management: 10%
Skillfully negotiate collaboration contracts with external partners, ensuringmutually beneficial agreements that advance True Religion's strategic goals.
Foster strong relationships with partners, influencers, and vendors, maintainingclear communication and alignment with campaign objectives.
Marketing Analytics: 10%
Monitor and analyze campaign performance metrics, providing actionableinsights that inform future marketing strategies.
Utilize data to continuously refine and optimize collaboration efforts, ensuringmaximum ROI and alignment with brand goals.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.5 years of experience in marketing, with a strong focus on brand collaborations, integrated marketing, partnerships, and social media management.Deep understanding of the fashion industry, including trends, consumer behavior, and the competitive landscape.Proven success in managing high-impact brand collaborations and integrated marketing campaigns.Excellent negotiation and contract management skills, with a track record of building and maintaining successful partnerships.Proficient in analyzing marketing KPIs and leveraging data to drive strategy.Highly creative with a strong sense of style and an eye for emerging fashion trends.Exceptional communication, project management, and organizational skills.Ability to thrive in a fast-paced, fashion-forward environment