Red Bull
Senior Manager, Sports Marketing
Red Bull, Atlanta, Georgia, United States, 30383
Company Description
The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.
Job Description
ATHLETES AND INFLUENCERS
Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally
With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent
EVENT INITIATIVES & PROJECTS
Influence and contribute to the annual Region Sports Marketing Business Plan
Lead the project management and execution of local Red Bull Sports Marketing events
Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
Oversee regional Sports Marketing resources to maximize the impact of local events.
Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events
GAMING
Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
COLLABORATION & DISCOVERY
Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region
Identify relevant branded and non-branded sports content and stories for our owned and shared media channels
PEOPLE MANAGEMENT
Find and hire the right people to lead regional Sports Marketing projects
Manage direct reports towards annual regional goals
Promote a culture by focusing on individual, strengths-based development
Identify and train employees for succession opportunities
Provide direct and productive feedback to help maintain quality performance
Create a culture that rewards effort and execution following Red Bull's values
Qualifications
7+ years of experience in Marketing with a focus on sports, athletes, and consumers
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of creative ideas
Experience identifying different sports trends and scenes on a regional and national level
Large budget management experience
Knowledge of marketing communications and storytelling with an emphasis on content
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.
Job Description
ATHLETES AND INFLUENCERS
Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally
With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent
EVENT INITIATIVES & PROJECTS
Influence and contribute to the annual Region Sports Marketing Business Plan
Lead the project management and execution of local Red Bull Sports Marketing events
Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
Oversee regional Sports Marketing resources to maximize the impact of local events.
Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events
GAMING
Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
COLLABORATION & DISCOVERY
Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region
Identify relevant branded and non-branded sports content and stories for our owned and shared media channels
PEOPLE MANAGEMENT
Find and hire the right people to lead regional Sports Marketing projects
Manage direct reports towards annual regional goals
Promote a culture by focusing on individual, strengths-based development
Identify and train employees for succession opportunities
Provide direct and productive feedback to help maintain quality performance
Create a culture that rewards effort and execution following Red Bull's values
Qualifications
7+ years of experience in Marketing with a focus on sports, athletes, and consumers
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of creative ideas
Experience identifying different sports trends and scenes on a regional and national level
Large budget management experience
Knowledge of marketing communications and storytelling with an emphasis on content
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.