LaunchDarkly
Director, Field Marketing and Events
LaunchDarkly, Oakland, California, United States, 94616
About the Job:
We are seeking a highly motivated, strategic, and results-driven Head of Global Field Marketing & Events to lead our field marketing initiatives, event strategy and help drive pipeline growth and territory health across LaunchDarkly's global sales teams.
This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, execution for third party conferences and LaunchDarkly organized field events, scaling and executing our multi-city roadshow and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing within the DevOps industry, a deep understanding of enterprise sales dynamics, and a passion for driving success.Responsibilities:Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.Provide leadership, strategy, and vision for LaunchDarkly's execution of field events and conferences that ties into key business objectivesCollaborate with global enterprise sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.Work closely with the Events team and manage regional events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads.Effectively manage and enable a team of global field marketers to plan and execute against key business objectives.Qualifications:10+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.7+ years of event management and field marketing experienceExcellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.Experience working with global, remote teams and collaborating with cross-functional stakeholders.Willingness to travel as needed to support regional marketing events and initiatives.Pay:
Target pay range for a Level M4 in San Francisco/Bay Area: $165,000 - $194,000*
*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
Improving the velocity and stability of software releases, without the fear of end customer outagesDelivering targeted experiences by easily personalizing features to customer cohortsMaximizing the business impact of every feature through the ability to experiment and optimizeCoordinating the release and optimization of software to provide consistent experiences across mobile platforms and device typesImproving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.
One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don't think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.
Do you need a disability accommodation?
Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.
We are seeking a highly motivated, strategic, and results-driven Head of Global Field Marketing & Events to lead our field marketing initiatives, event strategy and help drive pipeline growth and territory health across LaunchDarkly's global sales teams.
This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, execution for third party conferences and LaunchDarkly organized field events, scaling and executing our multi-city roadshow and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing within the DevOps industry, a deep understanding of enterprise sales dynamics, and a passion for driving success.Responsibilities:Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.Provide leadership, strategy, and vision for LaunchDarkly's execution of field events and conferences that ties into key business objectivesCollaborate with global enterprise sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.Work closely with the Events team and manage regional events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads.Effectively manage and enable a team of global field marketers to plan and execute against key business objectives.Qualifications:10+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.7+ years of event management and field marketing experienceExcellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.Experience working with global, remote teams and collaborating with cross-functional stakeholders.Willingness to travel as needed to support regional marketing events and initiatives.Pay:
Target pay range for a Level M4 in San Francisco/Bay Area: $165,000 - $194,000*
*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
Improving the velocity and stability of software releases, without the fear of end customer outagesDelivering targeted experiences by easily personalizing features to customer cohortsMaximizing the business impact of every feature through the ability to experiment and optimizeCoordinating the release and optimization of software to provide consistent experiences across mobile platforms and device typesImproving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.
One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don't think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.
Do you need a disability accommodation?
Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.