Wray Ward
Public Relations/Content Associate Manager
Wray Ward, Charlotte, North Carolina, United States, 28245
The Public Relations/Content Associate Manager works with the Public Relations, Content Marketing and Social Media teams in organizing, planning and executing programs with public relations, content and social media activations for Wray Ward and its clients. This position is an advancement from an entry-level position and provides growing experience in a cross-function of earned, owned and shared tactics, with an emphasis in owned tactics under content marketing. Activities may include: content writing; SEO; email marketing; social media content creation and community management; media relations; and measurement reporting.
Essential Duties & Responsibilities as Public Relations/Content Associate Manager
Support content marketing managers in the planning process, including assisting with editorial calendar creationWork with content marketing managers to write, produce, schedule and track blog posts, case studies, newsletters and other written content assetsSupport SEO manager with basic on-page SEO tasks including conducting keyword research, writing metadata, and auditing and optimizing published contentSupport email marketing senior manager with building and distributing emails and newsletters and managing email databasesWork with social media managers to manage social media programs on Instagram, Facebook, X, TikTok, LinkedIn and Pinterest; responsibilities may include content creation, posting, engagement and monitoringWork with social media and public relations managers to execute influencer marketing programs, including influencer outreach, vetting and ongoing communicationWork with public relations managers to create media databases, identify key editors for pitching and identify target publicationsWork with managers across content, social media and public relations to track, compile and report on program measurementResearch client programs and new business initiatives, which may include online research for companies, products and competitors, and participate in ideation for planningCoordinate with account teams to create purchase orders and other activities that help in organizing and tracking client projectsRequirements
At least 2 years of related experienceSolid writing skills, including ability to quickly understand and write about topics in diverse industries and to self-edit for quality assuranceAbility to write in various formats and for a range of tactics under the PR/content umbrella, including, blogs, newsletters, social media, news releases and feature storiesInterest in understanding how search engine optimization improves online content visibility and helps inform editorial planning, and an interest in learning how to use basic SEO tools; previous SEO experience a plusInterest in learning the tools that deploy content through email marketing; pervious email marketing experience a plusUnderstanding of social media platforms and ability to use social media tools to reach set marketing program goalsUnderstanding of the role media relations plays in marketing communications plansSelf-starter who can work well in a team environmentFamiliarity with content marketing tools (e.g., Craft CMS, HubSpot), SEO tools (Semrush, Google Search Console), media management tools (Agility), social media management tools (e.g., Sprout, Sprinkler) and influencer marketing tools (Tagger) a plusBachelor's degree
This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
WE, NOT ME
- We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
ASK "WHAT IF?"
- Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
BE FEARLESS
- Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
NAIL IT
- Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.
***
Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.
At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.
Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.
Essential Duties & Responsibilities as Public Relations/Content Associate Manager
Support content marketing managers in the planning process, including assisting with editorial calendar creationWork with content marketing managers to write, produce, schedule and track blog posts, case studies, newsletters and other written content assetsSupport SEO manager with basic on-page SEO tasks including conducting keyword research, writing metadata, and auditing and optimizing published contentSupport email marketing senior manager with building and distributing emails and newsletters and managing email databasesWork with social media managers to manage social media programs on Instagram, Facebook, X, TikTok, LinkedIn and Pinterest; responsibilities may include content creation, posting, engagement and monitoringWork with social media and public relations managers to execute influencer marketing programs, including influencer outreach, vetting and ongoing communicationWork with public relations managers to create media databases, identify key editors for pitching and identify target publicationsWork with managers across content, social media and public relations to track, compile and report on program measurementResearch client programs and new business initiatives, which may include online research for companies, products and competitors, and participate in ideation for planningCoordinate with account teams to create purchase orders and other activities that help in organizing and tracking client projectsRequirements
At least 2 years of related experienceSolid writing skills, including ability to quickly understand and write about topics in diverse industries and to self-edit for quality assuranceAbility to write in various formats and for a range of tactics under the PR/content umbrella, including, blogs, newsletters, social media, news releases and feature storiesInterest in understanding how search engine optimization improves online content visibility and helps inform editorial planning, and an interest in learning how to use basic SEO tools; previous SEO experience a plusInterest in learning the tools that deploy content through email marketing; pervious email marketing experience a plusUnderstanding of social media platforms and ability to use social media tools to reach set marketing program goalsUnderstanding of the role media relations plays in marketing communications plansSelf-starter who can work well in a team environmentFamiliarity with content marketing tools (e.g., Craft CMS, HubSpot), SEO tools (Semrush, Google Search Console), media management tools (Agility), social media management tools (e.g., Sprout, Sprinkler) and influencer marketing tools (Tagger) a plusBachelor's degree
This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
WE, NOT ME
- We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
ASK "WHAT IF?"
- Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
BE FEARLESS
- Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
NAIL IT
- Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.
***
Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.
At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.
Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.