Amazon
Principal Product Marketing Manager, Software & Services, eero Marketing
Amazon, Seattle, Washington, us, 98127
Description
Wifi has become a critical component to homes and businesses worldwide. eero, an Amazon company, is the first product to deliver a whole-home wifi experience using mesh technology to make sure you never have to worry about connectivity. We believe customers deserve the best connectivity experience possible so they can live and work their best, the way wifi should be. We continuously innovate on the building blocks that make our vision possible by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud, delivering comprehensive solutions to our diverse customers.
As eero continues to grow, we are building a world-class marketing organization and seeking a Principal Product Marketing Manager, Software & Services to support our global software & service offerings targeting our end consumer audiences. This role is responsible for being the marketing and business lead for eero’s software & service offerings serving both consumers including our mobile app experience, eero plus subscription offering and other service experiences. You will collaborate with cross-functional teams on product development, lead Go-To-Market (GTM) strategies for new software products and services, and manage in-market product performance across various customer segments.
This is a highly visible role which you will have an outsized impact. You will hold a high bar for measurement for the success of the B2C software & service marketing and will define success metrics, measurement methods and reporting processes for your efforts. This role is highly cross-functional and you will be an excellent communicator both verbal and written. You are comfortable with frequent executive interactions, deep partnership with product, and drive cross-organization learnings by sharing best practices & insights for software/service adoption across our B2C and B2B customers.
Key job responsibilities
Develop and implement a comprehensive product marketing strategy, roadmap and acquisition program for eero software and services.
Create a system for determining the level of marketing support software and service launches receive by the target audience need (B2C, B2B and B2B2C).
Be the expert on our customers' software & services needs. Conduct market research and customer insights to understand what software features and benefits customers are seeking and that eero can uniquely deliver to enhance their home wifi experience.
Develop messaging, content segmentation, and customer segmentation strategies to drive new customer acquisition for consumer audiences.
Partner with sales and marketing channel managers to execute and optimize GTM strategies in line with your vision to deliver on sales programs.
Collaborate with product teams to deeply understand the opportunities to enhance the eero customer experience through software and service improvements and inform the long-term product roadmap.
Understand and drive attainment of key engagement success metrics and performance for mobile app, eero plus, and other service offers.
Develop a comprehensive product marketing strategy and roadmap to support our Pro/CI and Multi-Family (MFU) Products and Solutions inclusive of portfolio considerations, pricing, and promotional tactics that align with the company's overall business objectives.
Drive eero’s Services product marketing and go-to-market planning and execution. This includes the creation and deployment of the strategy, the launch of new products and releases, and the ongoing success tracking of each eero Service.
Establish scalable playbooks and mechanisms for product marketing strategy across different stages of development (e.g. GTM planning phases, in-market management strategies and product marketing guides or sales enablement materials).
This role requires excellent cross-functional coordination with internal and external partners, including product, sales, finance, design, and external marketing agencies.
A day in the life
You are the perfect candidate for this role if:
You will build and inspire a positive, high-energy, results-oriented culture in our team, creating a measurable impact across eero, Amazon, and the wider industry landscape.
Subject matter expert of eero’s subscription ecosystem from the consumer perspective and understanding of customer’s needs and preferences.
You have experience in hardware and software/service subscription programs and understand the relationship to drive value through software and services.
Self-starter who is metrics and data driven and has a strong desire to learn and lead in a fast-paced environment.
Think strategically, look at the business analytically, and implement flawlessly.
Experience in software development, go-to-market, and full funnel marketing specifically for subscriptions.
Will be comfortable with executive interactions, be an excellent communicator, passionate advocate, and creative professional.
You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment.
You enjoy solving problems and are good at crafting solutions, both strategically and tactically.
You use data to make the best decisions for your customers.
You communicate clearly and effectively with cross functional groups and senior management.
You’re not afraid to get your hands dirty in day-to-day tasks to get things done.
You have the obsession to drive a best-in-class experience across eero products and services.
About the team
eero’s Global Marketing Team brings the experience of powerful, reliable wifi to life through full funnel marketing initiatives focused on converting our audiences while maximizing our resources. Our customers consist of end users as well as small businesses and internet service providers, spanning B2C, B2B and B2B2C. The team is highly results oriented, and at its core, focuses on driving efficiencies and delivering against our sales and revenue goals.
Basic Qualifications
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Bachelor’s degree or higher in an associated discipline
7+ years of demonstrable product marketing, Go-To-Market, product management, and/or program management experience with software programs.
Proven track record of developing and delivering go-to-market plans.
Superb written and verbal communication and interpersonal skills.
Excellent time management skills. Never misses a deadline and ensures that others don’t either.
Technical category experience or desire to become technically versed in the networking category.
Passion for experimentation. Values continuous learning and displays a growth mindset.
Detail-oriented, but not afraid of failing.
Creativity; demonstrated examples of thinking outside of the box and bringing creativity to the marketing organization.
Deep understanding of research & insight, including how to develop research briefs, analyze and apply customer insights to inform a product strategy, marketing program or business objective;
Preferred Qualifications
Experience working cross-functionally across marketing, product management, analytics, UX, and research
A Masters of Business Administration (MBA) degree preferred
Ability to conceptualize, scope, and execute projects to strict deadlines
Confident, self-motivated individual with strong, demonstrable bias for action
Experience driving new business segment or services launches
Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
Understanding of key business motions like forecasting, planning, P&L management
Understanding of B2C and B2B GTM motions
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Wifi has become a critical component to homes and businesses worldwide. eero, an Amazon company, is the first product to deliver a whole-home wifi experience using mesh technology to make sure you never have to worry about connectivity. We believe customers deserve the best connectivity experience possible so they can live and work their best, the way wifi should be. We continuously innovate on the building blocks that make our vision possible by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud, delivering comprehensive solutions to our diverse customers.
As eero continues to grow, we are building a world-class marketing organization and seeking a Principal Product Marketing Manager, Software & Services to support our global software & service offerings targeting our end consumer audiences. This role is responsible for being the marketing and business lead for eero’s software & service offerings serving both consumers including our mobile app experience, eero plus subscription offering and other service experiences. You will collaborate with cross-functional teams on product development, lead Go-To-Market (GTM) strategies for new software products and services, and manage in-market product performance across various customer segments.
This is a highly visible role which you will have an outsized impact. You will hold a high bar for measurement for the success of the B2C software & service marketing and will define success metrics, measurement methods and reporting processes for your efforts. This role is highly cross-functional and you will be an excellent communicator both verbal and written. You are comfortable with frequent executive interactions, deep partnership with product, and drive cross-organization learnings by sharing best practices & insights for software/service adoption across our B2C and B2B customers.
Key job responsibilities
Develop and implement a comprehensive product marketing strategy, roadmap and acquisition program for eero software and services.
Create a system for determining the level of marketing support software and service launches receive by the target audience need (B2C, B2B and B2B2C).
Be the expert on our customers' software & services needs. Conduct market research and customer insights to understand what software features and benefits customers are seeking and that eero can uniquely deliver to enhance their home wifi experience.
Develop messaging, content segmentation, and customer segmentation strategies to drive new customer acquisition for consumer audiences.
Partner with sales and marketing channel managers to execute and optimize GTM strategies in line with your vision to deliver on sales programs.
Collaborate with product teams to deeply understand the opportunities to enhance the eero customer experience through software and service improvements and inform the long-term product roadmap.
Understand and drive attainment of key engagement success metrics and performance for mobile app, eero plus, and other service offers.
Develop a comprehensive product marketing strategy and roadmap to support our Pro/CI and Multi-Family (MFU) Products and Solutions inclusive of portfolio considerations, pricing, and promotional tactics that align with the company's overall business objectives.
Drive eero’s Services product marketing and go-to-market planning and execution. This includes the creation and deployment of the strategy, the launch of new products and releases, and the ongoing success tracking of each eero Service.
Establish scalable playbooks and mechanisms for product marketing strategy across different stages of development (e.g. GTM planning phases, in-market management strategies and product marketing guides or sales enablement materials).
This role requires excellent cross-functional coordination with internal and external partners, including product, sales, finance, design, and external marketing agencies.
A day in the life
You are the perfect candidate for this role if:
You will build and inspire a positive, high-energy, results-oriented culture in our team, creating a measurable impact across eero, Amazon, and the wider industry landscape.
Subject matter expert of eero’s subscription ecosystem from the consumer perspective and understanding of customer’s needs and preferences.
You have experience in hardware and software/service subscription programs and understand the relationship to drive value through software and services.
Self-starter who is metrics and data driven and has a strong desire to learn and lead in a fast-paced environment.
Think strategically, look at the business analytically, and implement flawlessly.
Experience in software development, go-to-market, and full funnel marketing specifically for subscriptions.
Will be comfortable with executive interactions, be an excellent communicator, passionate advocate, and creative professional.
You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment.
You enjoy solving problems and are good at crafting solutions, both strategically and tactically.
You use data to make the best decisions for your customers.
You communicate clearly and effectively with cross functional groups and senior management.
You’re not afraid to get your hands dirty in day-to-day tasks to get things done.
You have the obsession to drive a best-in-class experience across eero products and services.
About the team
eero’s Global Marketing Team brings the experience of powerful, reliable wifi to life through full funnel marketing initiatives focused on converting our audiences while maximizing our resources. Our customers consist of end users as well as small businesses and internet service providers, spanning B2C, B2B and B2B2C. The team is highly results oriented, and at its core, focuses on driving efficiencies and delivering against our sales and revenue goals.
Basic Qualifications
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Bachelor’s degree or higher in an associated discipline
7+ years of demonstrable product marketing, Go-To-Market, product management, and/or program management experience with software programs.
Proven track record of developing and delivering go-to-market plans.
Superb written and verbal communication and interpersonal skills.
Excellent time management skills. Never misses a deadline and ensures that others don’t either.
Technical category experience or desire to become technically versed in the networking category.
Passion for experimentation. Values continuous learning and displays a growth mindset.
Detail-oriented, but not afraid of failing.
Creativity; demonstrated examples of thinking outside of the box and bringing creativity to the marketing organization.
Deep understanding of research & insight, including how to develop research briefs, analyze and apply customer insights to inform a product strategy, marketing program or business objective;
Preferred Qualifications
Experience working cross-functionally across marketing, product management, analytics, UX, and research
A Masters of Business Administration (MBA) degree preferred
Ability to conceptualize, scope, and execute projects to strict deadlines
Confident, self-motivated individual with strong, demonstrable bias for action
Experience driving new business segment or services launches
Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
Understanding of key business motions like forecasting, planning, P&L management
Understanding of B2C and B2B GTM motions
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.