TEKsystems
Marketing Operations Manager
TEKsystems, San Diego, California, United States, 92189
Location: Remote - candidates must be local to California or Washington
Pay rate: 55/hour
Contract End Date: 2/25/25
Digital Activation Team Operations Consumer Group Digital Activation Team (DAT) is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands. The Digital Activation Team is looking for an experienced Marketing Operations Manager to work across the organization to enable marketing data and build audiences in foundational marketing platforms including our CDP platform (Adobe Experience Platform) and other Digital Media properties (LiveRamp, Google, Meta, etc). This role contributes to critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.
Be a subject matter expert of available marketing data in the CDP: Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns. Build marketing audiences accurately and on schedule for campaign launches across multiple channels. Understand the data onboarding processes including all technologies and collaborate across DAT to onboard data as needed and backup the data enablement team. Project manage and track execution of marketing audiences and data requirements: Track data onboarding creation and clearly communicate available audiences, planned audiences and risks to execution timelines. Effectively identify risks, communicate, escalate and drive them to closure. Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Pay rate: 55/hour
Contract End Date: 2/25/25
Digital Activation Team Operations Consumer Group Digital Activation Team (DAT) is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands. The Digital Activation Team is looking for an experienced Marketing Operations Manager to work across the organization to enable marketing data and build audiences in foundational marketing platforms including our CDP platform (Adobe Experience Platform) and other Digital Media properties (LiveRamp, Google, Meta, etc). This role contributes to critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.
Be a subject matter expert of available marketing data in the CDP: Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns. Build marketing audiences accurately and on schedule for campaign launches across multiple channels. Understand the data onboarding processes including all technologies and collaborate across DAT to onboard data as needed and backup the data enablement team. Project manage and track execution of marketing audiences and data requirements: Track data onboarding creation and clearly communicate available audiences, planned audiences and risks to execution timelines. Effectively identify risks, communicate, escalate and drive them to closure. Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.