Dow Jones
Director, Subscriber Acquisition Marketing, WSJ
Dow Jones, New York, New York, us, 10261
Job Description:
About Us:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.
Dow Jones is seeking a Director, Subscriber Acquisition Marketing for the Wall Street Journal who will manage a team of acquisition marketers and havebe responsibilityle for growing and optimizing customer acquisition marketing programs aimed at driving WSJ subscription growth both domestically and internationally.
Reporting to the Senior Director, Acquisition Marketing, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth strategies.
You will work on-site in our midtown Manhattan office 3 days each week.
You Will:
Develop and execute comprehensive acquisition marketing strategies for WSJ US and International to drive subscriber growth and meet business objectives (volume and revenue).
Manage and mentor a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
Set clear performance goals and provide ongoing feedback and development opportunities to team members.
Identify target audiences and create tailored marketing campaigns that resonate with potential subscribers.
Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability).
Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.
You Have:
12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer/subscriber acquisition
Experience managing a team (4+)
The willingness to work in our midtown Manhattan office 3 days each week
Experience in a subscription-based business and an understanding of subscription economics
Experience A/B testing and utilizing those results to inform marketing decisions
Experience working with product teams
ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges
Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas
Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $160,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 42837
About Us:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.
Dow Jones is seeking a Director, Subscriber Acquisition Marketing for the Wall Street Journal who will manage a team of acquisition marketers and havebe responsibilityle for growing and optimizing customer acquisition marketing programs aimed at driving WSJ subscription growth both domestically and internationally.
Reporting to the Senior Director, Acquisition Marketing, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth strategies.
You will work on-site in our midtown Manhattan office 3 days each week.
You Will:
Develop and execute comprehensive acquisition marketing strategies for WSJ US and International to drive subscriber growth and meet business objectives (volume and revenue).
Manage and mentor a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
Set clear performance goals and provide ongoing feedback and development opportunities to team members.
Identify target audiences and create tailored marketing campaigns that resonate with potential subscribers.
Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability).
Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.
You Have:
12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer/subscriber acquisition
Experience managing a team (4+)
The willingness to work in our midtown Manhattan office 3 days each week
Experience in a subscription-based business and an understanding of subscription economics
Experience A/B testing and utilizing those results to inform marketing decisions
Experience working with product teams
ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges
Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas
Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $160,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 42837