Synchrony
AVP, Account Manager - Marketing
Synchrony, Charlotte, North Carolina, United States, 28245
Job Description:
Role Summary/Purpose:
The Account Manager - Marketing is responsible for managing assigned client portfolios with marketing campaigns across multiple execution channels to ensure campaign delivery success. Processes include COSMOS planning briefs, change controls, capacity demand prioritization and delivery planning. This role will also lead cross functional client marketing and functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals. The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Lead omnichannel campaign delivery planning, execution, and optimization for assigned client relationships across primary marketing channels including direct mail, email, paid media, and earned media
Manage campaign execution calendar for channel acquisition, retention, lifecycle and integration efforts for assigned client portfolios working closely with other Performance Marketing teams
Serve as liaison and central point of contact for marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
Engage, coordinate & lead project management for Omnichannel marketing campaigns ensuring growth strategy deliverables are achieved
Collaborate with peers in Account Management, the Demand Gen organization and Performance Marketing to deliver campaigns for our partners and platform teams
Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.
Partner with SYF platform marketing, Portfolio Director's and Demand Gen teams to plan & forecast channel capacity inflection points, prioritize campaigns and effect workload demand balancing to support P&L strategic priorities and governance requirements.
If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams.
Build relationships/networks across key functional areas that support marketing execution plans
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degree OR in lieu of degree high school diploma/GED and 5+ years of professional experience in sales, marketing, operations in a corporate environment
A minimum of 4 years of marketing experience to include Project Management and client relationship experience
Experience leading and growing a team of professionals
Ability to travel 20% of the time or as needed
Desired Characteristics:
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast paced environment
Agile skill sets, team, process, tools and/or methods experience, a plus
Demonstrated experience with tactical omnichannel execution across multiple channels
Grade/Level: 10
The salary range for this position is
75,000.00 - 130,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Role Summary/Purpose:
The Account Manager - Marketing is responsible for managing assigned client portfolios with marketing campaigns across multiple execution channels to ensure campaign delivery success. Processes include COSMOS planning briefs, change controls, capacity demand prioritization and delivery planning. This role will also lead cross functional client marketing and functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals. The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Lead omnichannel campaign delivery planning, execution, and optimization for assigned client relationships across primary marketing channels including direct mail, email, paid media, and earned media
Manage campaign execution calendar for channel acquisition, retention, lifecycle and integration efforts for assigned client portfolios working closely with other Performance Marketing teams
Serve as liaison and central point of contact for marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
Engage, coordinate & lead project management for Omnichannel marketing campaigns ensuring growth strategy deliverables are achieved
Collaborate with peers in Account Management, the Demand Gen organization and Performance Marketing to deliver campaigns for our partners and platform teams
Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.
Partner with SYF platform marketing, Portfolio Director's and Demand Gen teams to plan & forecast channel capacity inflection points, prioritize campaigns and effect workload demand balancing to support P&L strategic priorities and governance requirements.
If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams.
Build relationships/networks across key functional areas that support marketing execution plans
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degree OR in lieu of degree high school diploma/GED and 5+ years of professional experience in sales, marketing, operations in a corporate environment
A minimum of 4 years of marketing experience to include Project Management and client relationship experience
Experience leading and growing a team of professionals
Ability to travel 20% of the time or as needed
Desired Characteristics:
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast paced environment
Agile skill sets, team, process, tools and/or methods experience, a plus
Demonstrated experience with tactical omnichannel execution across multiple channels
Grade/Level: 10
The salary range for this position is
75,000.00 - 130,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing