Sr. Consumer Lifecycle Marketing Manager

About the roleWe are looking for an experienced consumer lifecycle marketer with a passion for creating and executing campaigns that drive engagement and retention throughout the entire customer journey. You will have a unique opportunity to develop and implement lifecycle marketing strategies that foster strong relationships with our members, enhance their experiences, and increase long-term loyalty. Your role will involve analyzing customer data, segmenting audiences, and crafting personalized campaigns that resonate with our diverse customer base. Additionally, you will partner with product teams to launch new program features as a means of driving incremental engagement and retention.If you have a proven track record of driving marketing strategy and execution to millions of users, care about understanding and delivering value to consumers, and are passionate about helping people move beyond pain, we’d love to meet you.Develop messaging and positioning that clearly communicates our value prop and differentiators to target audiences.Develop and execute comprehensive lifecycle marketing campaigns to drive member engagement and retention.Collaborate with stakeholders to translate business and investment decisions into actionable marketing plans, inclusive of seeking budget approval and anticipating marketing results.Analyze marketing performance metrics, ensuring continued success to marketing goals.Leverage expertise of the performance marketing teams to identify testing opportunities, optimize marketing communications, and to incorporate findings into future communications.Develop marketing strategies with product leaders that align and provide value to company objectives.Leverage and conduct market research to inform marketing strategies and develop knowledge of audience needs and wants.Qualifications10+ years of consumer product and/or lifecycle marketing experience.Bachelor’s Degree in Marketing or Business; MBA preferred.Proven experience in lifecycle marketing, with a strong understanding of customer segmentation and targeted marketing.Excellent analytical skills, with the ability to interpret customer data and translate insights into actionable strategies.Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.Demonstrated ability of managing and prioritizing a diverse set of projects independently.Strong project management and execution skills, leading complex projects.Confident self-starter with a willingness to work both autonomously and with cross-functional partners, in a dynamic and fast-paced environment.This position will have an annual salary, plus equity and benefits. The annual salary range for this position is $188,000 - $282,000.About Hinge HealthHinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries.Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind.

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