BlackBerry Inc.
BlackBerry QNX Product Marketing Director
BlackBerry Inc., Boston, Massachusetts, us, 02298
BlackBerry QNX Product Marketing DirectorLocations:
Boston, Massachusetts
Time Type:
Full time
Posted On:
Posted 5 Days Ago
Job Requisition ID:
20240623
Worker Sub-Type:
Regular
About Us:
At BlackBerry QNX, we are industry leaders in automotive software solutions, setting the standard for excellence in embedded systems technology. With a proven track record of innovation and success, we continue to lead the way in shaping the future of automotive technology.
Role Overview:
Are you a dynamic marketer with a passion for embedded systems and the future of automotive technology? Join us at BlackBerry QNX as we seek an experienced product marketer to lead our presence in the automotive industry. In this role, you'll drive strategic positioning for QNX software portfolio, including QNX Sound and BlackBerry Ivy, emphasizing their benefits and overall value, and ensuring strong product adoption and engagement. Leveraging your expertise, you'll develop targeted messaging, value propositions, and go-to-market strategies that address customer needs effectively. Collaborating closely with cross-functional teams, you'll support marketing campaigns as well as sales enablement efforts. With a minimum of 8 years of automotive industry experience, your seasoned perspective and proven track record in strategic positioning and value proposition development will be instrumental.
Key Responsibilities:
Lead strategic positioning of QNX portfolio within the automotive industry, defining buying personas and value propositions.
Focus on understanding customer pain points and requirements to tailor our messaging and value propositions accordingly, ensuring alignment with customer needs and enhancing product adoption and engagement.
Support the sales teams to effectively communicate product value propositions and address customer inquiries.
Lead new product or product release launches specifically within the automotive industry, including our middleware solutions such as QNX Sound and BlackBerry Ivy.
Develop and execute go-to-market strategies collaboratively with various stakeholders in the marketing team.
Create impactful marketing content, including presentations, brochures, blogs, videos, and industry studies.
Conduct detailed market and audience analysis to develop competitive intelligence.
Collaborate cross-functionally with engineering, product management, and sales teams.
Qualifications:
Specialization in the Automotive Industry with a minimum of 10 years of experience.
Demonstrated expertise in strategic positioning and value proposition development within the automotive sector.
Proven track record in product marketing and content creation for various stages of the customer lifecycle.
Ability to distill technical documentation into compelling stories tailored to different audiences.
Strong collaboration and communication skills across multiple time zones and cultures.
Excellent project management skills and ability to prioritize tasks effectively.
Creative problem-solving abilities.
Marketing experience coupled with Technical/engineering background is a plus.
Join Us:
Be part of a team that's shaping the future of the automotive industry. Join BlackBerry QNX and help drive innovation in software.
Scheduled Weekly Hours:
40
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Boston, Massachusetts
Time Type:
Full time
Posted On:
Posted 5 Days Ago
Job Requisition ID:
20240623
Worker Sub-Type:
Regular
About Us:
At BlackBerry QNX, we are industry leaders in automotive software solutions, setting the standard for excellence in embedded systems technology. With a proven track record of innovation and success, we continue to lead the way in shaping the future of automotive technology.
Role Overview:
Are you a dynamic marketer with a passion for embedded systems and the future of automotive technology? Join us at BlackBerry QNX as we seek an experienced product marketer to lead our presence in the automotive industry. In this role, you'll drive strategic positioning for QNX software portfolio, including QNX Sound and BlackBerry Ivy, emphasizing their benefits and overall value, and ensuring strong product adoption and engagement. Leveraging your expertise, you'll develop targeted messaging, value propositions, and go-to-market strategies that address customer needs effectively. Collaborating closely with cross-functional teams, you'll support marketing campaigns as well as sales enablement efforts. With a minimum of 8 years of automotive industry experience, your seasoned perspective and proven track record in strategic positioning and value proposition development will be instrumental.
Key Responsibilities:
Lead strategic positioning of QNX portfolio within the automotive industry, defining buying personas and value propositions.
Focus on understanding customer pain points and requirements to tailor our messaging and value propositions accordingly, ensuring alignment with customer needs and enhancing product adoption and engagement.
Support the sales teams to effectively communicate product value propositions and address customer inquiries.
Lead new product or product release launches specifically within the automotive industry, including our middleware solutions such as QNX Sound and BlackBerry Ivy.
Develop and execute go-to-market strategies collaboratively with various stakeholders in the marketing team.
Create impactful marketing content, including presentations, brochures, blogs, videos, and industry studies.
Conduct detailed market and audience analysis to develop competitive intelligence.
Collaborate cross-functionally with engineering, product management, and sales teams.
Qualifications:
Specialization in the Automotive Industry with a minimum of 10 years of experience.
Demonstrated expertise in strategic positioning and value proposition development within the automotive sector.
Proven track record in product marketing and content creation for various stages of the customer lifecycle.
Ability to distill technical documentation into compelling stories tailored to different audiences.
Strong collaboration and communication skills across multiple time zones and cultures.
Excellent project management skills and ability to prioritize tasks effectively.
Creative problem-solving abilities.
Marketing experience coupled with Technical/engineering background is a plus.
Join Us:
Be part of a team that's shaping the future of the automotive industry. Join BlackBerry QNX and help drive innovation in software.
Scheduled Weekly Hours:
40
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