ServiceNow
Senior Product Marketing Manager, Customer Workflows
ServiceNow, Waltham, Massachusetts, United States, 02254
Senior Product Marketing Manager, Customer Workflows
Full-timeEmployee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or RemoteAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity.Role:We are seeking an action-oriented, product marketer who is craving to be part of a great company, innovative product offering and a fast-growing industry. The Sr. Product Marketing Manager – Customer Workflows will be responsible for driving key elements of our Customer Workflows GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, events and developing persona-based solution messaging.What you get to do in this role:Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales and Order Management, and other supporting business partners across the enterprise.Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.Collaborate with sales, product management, campaigns and other teams to develop product marketing content to support our GTM strategy.Develop content such as case studies, videos, ebooks, infographics and blog posts.Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.Help develop and deliver sales content to improve funnel and sales performance.To be successful in this role you have:8+ years in enterprise software Product Marketing or equivalentFamiliarity with customer service, sales and order management, CRM, and related enterprise solutionsStrong persona-based messaging and storytelling experienceExceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.Very strong written and oral communication skillsExperience presenting to enterprise executives in digital and in-person events.Bachelor’s degree or equivalent experience.Must be comfortable with social media and community participation.Up to 10% travel to support sales efforts and industry eventsServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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Full-timeEmployee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or RemoteAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity.Role:We are seeking an action-oriented, product marketer who is craving to be part of a great company, innovative product offering and a fast-growing industry. The Sr. Product Marketing Manager – Customer Workflows will be responsible for driving key elements of our Customer Workflows GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, events and developing persona-based solution messaging.What you get to do in this role:Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales and Order Management, and other supporting business partners across the enterprise.Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.Collaborate with sales, product management, campaigns and other teams to develop product marketing content to support our GTM strategy.Develop content such as case studies, videos, ebooks, infographics and blog posts.Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.Help develop and deliver sales content to improve funnel and sales performance.To be successful in this role you have:8+ years in enterprise software Product Marketing or equivalentFamiliarity with customer service, sales and order management, CRM, and related enterprise solutionsStrong persona-based messaging and storytelling experienceExceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.Very strong written and oral communication skillsExperience presenting to enterprise executives in digital and in-person events.Bachelor’s degree or equivalent experience.Must be comfortable with social media and community participation.Up to 10% travel to support sales efforts and industry eventsServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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