Pima Community College
Specialist: Marketing Social Media
Pima Community College, Tucson, Arizona, United States, 85718
Pima Community College
Pima Community College Named Top University/College Employer in Arizona
Position Title:
Specialist: Marketing Social Media
Department:
District Office
Starting Rate:
Band 6 - $59,500 to $67,700
Benefits:
Summary
Closed Date:
September 26, 2024, 5:00 PM Arizona Time
Position Summary:
The Marketing Social Media Specialist is responsible for developing and executing a comprehensive social media strategy to enhance the college's online presence, engage our diverse community, and promote our programs and events. The Marketing Social Media Specialist will play a critical role in telling the Pima Community College story, building brand awareness, and fostering a vibrant online community.
The work schedule for this position is flexible and may include working evenings and weekends.
Duties and Responsibilities:Creates and implements a social media strategy aligned with the College's goals and objectivesDevelops, curates, and manages engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube)Monitors, responds to, and engages with followers to foster a positive and active online communityPlans and executes social media campaigns to promote college events, programs, and initiativesTracks, analyzes, and reports on social media performance using analytics tools to measure the effectiveness of campaigns and strategiesEnsures all social media content aligns with the College's brand voice and visual identityWorks closely with internal departments, including Enrollment Management, Student Services, and Academics, to support their social media needsStays updated on social media trends, tools, and best practices to continuously improve the college's social media presenceManages the college's social media response during crisis situations, ensuring timely and appropriate communicationPerforms all other duties and responsibilities as assigned or directed by the supervisorJob Requirements:
Bachelor's degree in Marketing, Communications, Journalism or a closely related field of study
andThree to five years of related experience in social mediaor
An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed abovePreferred:
Five plus years of related experienceThe ideal candidate will have the following knowledge, skills and abilities:
Knowledge of SEO and content marketing principlesFamiliarity with graphic design software such as Adobe Creative Suite.Photography and videography skills are a plus.Experience in higher education or a similar field a plus.Proficiency in social media platforms and tools, including but not limited to Hootsuite, Buffer, and analytics tools.Strong written and verbal communication skills.Excellent organizational and project management skills.Creative thinking and problem-solving abilities.Ability to work independently and as part of a team in a fast-paced environment.Knowledge of regulatory compliance principles and practicesKnowledge and application of interviewing and investigative methods and proceduresKnowledge of internal and external customer service principles and practicesSkill in coordinating and monitoring the work of othersSkill in effective communication (both written and oral)Skill in independent decision makingSkill in positive, productive, and flexible customer serviceSkill in problem solvingSkill in project management principles, processes, and techniquesSkill in public speakingAbility to adapt and maintain professional composure in emergent and crisis situationsAbility to apply analytical and critical thinking skills as well as draw conclusions and prepare accurate reports of resultsAbility to develop and maintain effective and positive working relationshipsAbility to operate relevant equipment required to complete assigned responsibilities for the position
Pima Community College Named Top University/College Employer in Arizona
Position Title:
Specialist: Marketing Social Media
Department:
District Office
Starting Rate:
Band 6 - $59,500 to $67,700
Benefits:
Summary
Closed Date:
September 26, 2024, 5:00 PM Arizona Time
Position Summary:
The Marketing Social Media Specialist is responsible for developing and executing a comprehensive social media strategy to enhance the college's online presence, engage our diverse community, and promote our programs and events. The Marketing Social Media Specialist will play a critical role in telling the Pima Community College story, building brand awareness, and fostering a vibrant online community.
The work schedule for this position is flexible and may include working evenings and weekends.
Duties and Responsibilities:Creates and implements a social media strategy aligned with the College's goals and objectivesDevelops, curates, and manages engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube)Monitors, responds to, and engages with followers to foster a positive and active online communityPlans and executes social media campaigns to promote college events, programs, and initiativesTracks, analyzes, and reports on social media performance using analytics tools to measure the effectiveness of campaigns and strategiesEnsures all social media content aligns with the College's brand voice and visual identityWorks closely with internal departments, including Enrollment Management, Student Services, and Academics, to support their social media needsStays updated on social media trends, tools, and best practices to continuously improve the college's social media presenceManages the college's social media response during crisis situations, ensuring timely and appropriate communicationPerforms all other duties and responsibilities as assigned or directed by the supervisorJob Requirements:
Bachelor's degree in Marketing, Communications, Journalism or a closely related field of study
andThree to five years of related experience in social mediaor
An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed abovePreferred:
Five plus years of related experienceThe ideal candidate will have the following knowledge, skills and abilities:
Knowledge of SEO and content marketing principlesFamiliarity with graphic design software such as Adobe Creative Suite.Photography and videography skills are a plus.Experience in higher education or a similar field a plus.Proficiency in social media platforms and tools, including but not limited to Hootsuite, Buffer, and analytics tools.Strong written and verbal communication skills.Excellent organizational and project management skills.Creative thinking and problem-solving abilities.Ability to work independently and as part of a team in a fast-paced environment.Knowledge of regulatory compliance principles and practicesKnowledge and application of interviewing and investigative methods and proceduresKnowledge of internal and external customer service principles and practicesSkill in coordinating and monitoring the work of othersSkill in effective communication (both written and oral)Skill in independent decision makingSkill in positive, productive, and flexible customer serviceSkill in problem solvingSkill in project management principles, processes, and techniquesSkill in public speakingAbility to adapt and maintain professional composure in emergent and crisis situationsAbility to apply analytical and critical thinking skills as well as draw conclusions and prepare accurate reports of resultsAbility to develop and maintain effective and positive working relationshipsAbility to operate relevant equipment required to complete assigned responsibilities for the position