Amazon
Head of Blink Marketing , Blink
Amazon, Malvern, Pennsylvania, United States, 19355
Description
The Head of Blink Marketing is a high-impact, senior brand leadership role responsible for driving the strategy, creative direction, marketing mix and go-to-market execution for Blink smart home security business. This is a critical position that will set the future course for the Blink brand, firmly establishing its identity and positioning within the smart security landscape.
The ideal candidate will have a proven track record of leading teams to develop and execute comprehensive, integrated marketing strategies that leverage multiple channels (e.g., digital, social, tv, events, etc.) to drive brand awareness, brand demand, engagement, and business results. Given Blink's position as a growing smart home security brand, the ideal candidate will also have experience taking a relatively new brand and building it into a recognizable entity.
This is an exciting time to join the Blink team and drive the business’ next phase of growth and impact through brand marketing.
Key job responsibilities
Create the strategy and plan to scale Blink into a brand with a distinct and recognizable positioning.
Oversee the creation of Blink’s integrated marketing plan and engaging campaigns that amplify the brand’s equity and drive brand awareness / brand love.
Guide a high-performing team of marketing, creative, and digital professionals to bring the Blink brand to life across all consumer touchpoints (digital, social, TV etc.) in innovative and compelling ways
Partner closely with product management, sales, and other key stakeholders to ensure a cohesive, differentiated, and customer-obsessed brand experience
Monitor and analyze brand health metrics, consumer insights, and market trends to continually evolve the brand strategy
Leverage advanced data and analytics to optimize marketing campaigns and demonstrate clear ROI and impact on business performance
Create crisp positioning for new products and bring them to market with excellence
Basic Qualifications
15+ years of leading teams to develop and execute comprehensive, integrated marketing strategies to drive brand awareness, brand demand, engagement with outstanding measurable results
Experience building or scaling brands
High leadership EQ and outstanding skills in building team culture; able to inspire and elevate cross-functional teams
Must be a strong collaborator and bridge-builder across teams
Exceptional strategic, creative, and analytical capabilities, with the ability to translate deep insights into impactful marketing programs
Excellent communication skills; able to influence executives, key stakeholders, and external partners
Preferred Qualifications
MBA or other advanced degree in marketing, business, or a related field strongly preferred
Proven track record of success in the consumer electronics, home security, or related industries is a plus
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Head of Blink Marketing is a high-impact, senior brand leadership role responsible for driving the strategy, creative direction, marketing mix and go-to-market execution for Blink smart home security business. This is a critical position that will set the future course for the Blink brand, firmly establishing its identity and positioning within the smart security landscape.
The ideal candidate will have a proven track record of leading teams to develop and execute comprehensive, integrated marketing strategies that leverage multiple channels (e.g., digital, social, tv, events, etc.) to drive brand awareness, brand demand, engagement, and business results. Given Blink's position as a growing smart home security brand, the ideal candidate will also have experience taking a relatively new brand and building it into a recognizable entity.
This is an exciting time to join the Blink team and drive the business’ next phase of growth and impact through brand marketing.
Key job responsibilities
Create the strategy and plan to scale Blink into a brand with a distinct and recognizable positioning.
Oversee the creation of Blink’s integrated marketing plan and engaging campaigns that amplify the brand’s equity and drive brand awareness / brand love.
Guide a high-performing team of marketing, creative, and digital professionals to bring the Blink brand to life across all consumer touchpoints (digital, social, TV etc.) in innovative and compelling ways
Partner closely with product management, sales, and other key stakeholders to ensure a cohesive, differentiated, and customer-obsessed brand experience
Monitor and analyze brand health metrics, consumer insights, and market trends to continually evolve the brand strategy
Leverage advanced data and analytics to optimize marketing campaigns and demonstrate clear ROI and impact on business performance
Create crisp positioning for new products and bring them to market with excellence
Basic Qualifications
15+ years of leading teams to develop and execute comprehensive, integrated marketing strategies to drive brand awareness, brand demand, engagement with outstanding measurable results
Experience building or scaling brands
High leadership EQ and outstanding skills in building team culture; able to inspire and elevate cross-functional teams
Must be a strong collaborator and bridge-builder across teams
Exceptional strategic, creative, and analytical capabilities, with the ability to translate deep insights into impactful marketing programs
Excellent communication skills; able to influence executives, key stakeholders, and external partners
Preferred Qualifications
MBA or other advanced degree in marketing, business, or a related field strongly preferred
Proven track record of success in the consumer electronics, home security, or related industries is a plus
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.