OCLC
Content Marketing Manager
OCLC, Dublin, Ohio, United States, 43016
You have a life. We like that about you.
At OCLC, we believe you'll do the best work of your life when you're living the best life possible.We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world.
OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.The Job Details are as follows:The Content Marketing Manager helps develop, manage, and measure content that connects marketing, product, membership, and research into one OCLC story. This person participates in strategic planning, identifies opportunities to support the OCLC brand, product, research, and membership initiatives through effective content and consistent processes, and manages content quality and distribution.
ResponsibilitiesDevelops marketing content to directly support OCLC brand, products and service initiativesDrafts, revises, and tracks communications content for print collateral, webpages, presentations, social media posts, blog posts, and other channelsMonitors web content related to brand, products and services on OCLC.org to update existing content or create new content as neededIdentifies top performing content to repackage and repurpose into other formats or across other channelsCoordinates and develops content and sales support information around non-product-specific messagesTakes a leading and active role in working with partners from product marketing, brand and other key areas of OCLC in the development of strategy documents and creative briefsDrives OCLC corporate blog content development and strategyCreates long-term strategic plan for OCLC corporate blog aligned with company objectives and initiativesResponsible for editorial calendar development, post writing assignments, and draft and final approval processesResponsible for promotional plans for blog and blog subscriber emailsOutlines key performance indicators and analyzes web analytics data to gauge content performance and socializes performance metrics with internal stakeholdersResearches and connects with external thought-leaders and industry experts for guest blog opportunitiesManages responses to external inquiries with respect to blog contentEnsures blog content is optimized for SEO in collaboration with the web teamSocial channel editorial dutiesMonitors OCLC corporate social channels for specific content activitiesWorks as writer/editor for social content related to assigned projectsManages responses to external inquiries as neededQualificationsMinimum requiredBachelor’s degree in English, Journalism, Marketing or similar discipline.Demonstrated writing and copyediting skills; ability to translate scholarly writing and technical requirements for a more general audience and deliver compelling promotional material and news stories.Demonstrated ability to create ideas, concepts and stories that demand attention and connect with key audiences in a memorable way that are on brand and on strategy.10 or more years of experience in communications, marketing, or project managementProven ability to both accept and offer constructive feedback, cooperate across teams with varying priorities, and offer mentorship to interns and new team membersExcellent and flexible oral and written communication skills to correspond and interact with all levels in the organization, external customers, and other contactsExcited to work in a highly collaboratively environment, but also has the ability to work independently to prioritize, manage, and perform complex tasks to meet deadlinesDemonstrated competence with standard office equipment, office applications software or equivalent software, office procedures, and time managementHigh level of professional competence, strong interpersonal and organizational skills, and ability to maintain confidentiality is requiredComfort working with colleagues in multiple locations using virtual communication toolsAbility to proactively identify and solve problems through research, organization, and formal processesDesirable but not requiredDegree or certificate in journalism, communications, marketing, or writingFamiliarity with scholarly writing or editingFamiliarity with web content management systems, website analytics and reporting tools, publishing software, and social mediaWorking Conditions:
Normal office environment.ADA/EAA:
The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.
At OCLC, we believe you'll do the best work of your life when you're living the best life possible.We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world.
OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.The Job Details are as follows:The Content Marketing Manager helps develop, manage, and measure content that connects marketing, product, membership, and research into one OCLC story. This person participates in strategic planning, identifies opportunities to support the OCLC brand, product, research, and membership initiatives through effective content and consistent processes, and manages content quality and distribution.
ResponsibilitiesDevelops marketing content to directly support OCLC brand, products and service initiativesDrafts, revises, and tracks communications content for print collateral, webpages, presentations, social media posts, blog posts, and other channelsMonitors web content related to brand, products and services on OCLC.org to update existing content or create new content as neededIdentifies top performing content to repackage and repurpose into other formats or across other channelsCoordinates and develops content and sales support information around non-product-specific messagesTakes a leading and active role in working with partners from product marketing, brand and other key areas of OCLC in the development of strategy documents and creative briefsDrives OCLC corporate blog content development and strategyCreates long-term strategic plan for OCLC corporate blog aligned with company objectives and initiativesResponsible for editorial calendar development, post writing assignments, and draft and final approval processesResponsible for promotional plans for blog and blog subscriber emailsOutlines key performance indicators and analyzes web analytics data to gauge content performance and socializes performance metrics with internal stakeholdersResearches and connects with external thought-leaders and industry experts for guest blog opportunitiesManages responses to external inquiries with respect to blog contentEnsures blog content is optimized for SEO in collaboration with the web teamSocial channel editorial dutiesMonitors OCLC corporate social channels for specific content activitiesWorks as writer/editor for social content related to assigned projectsManages responses to external inquiries as neededQualificationsMinimum requiredBachelor’s degree in English, Journalism, Marketing or similar discipline.Demonstrated writing and copyediting skills; ability to translate scholarly writing and technical requirements for a more general audience and deliver compelling promotional material and news stories.Demonstrated ability to create ideas, concepts and stories that demand attention and connect with key audiences in a memorable way that are on brand and on strategy.10 or more years of experience in communications, marketing, or project managementProven ability to both accept and offer constructive feedback, cooperate across teams with varying priorities, and offer mentorship to interns and new team membersExcellent and flexible oral and written communication skills to correspond and interact with all levels in the organization, external customers, and other contactsExcited to work in a highly collaboratively environment, but also has the ability to work independently to prioritize, manage, and perform complex tasks to meet deadlinesDemonstrated competence with standard office equipment, office applications software or equivalent software, office procedures, and time managementHigh level of professional competence, strong interpersonal and organizational skills, and ability to maintain confidentiality is requiredComfort working with colleagues in multiple locations using virtual communication toolsAbility to proactively identify and solve problems through research, organization, and formal processesDesirable but not requiredDegree or certificate in journalism, communications, marketing, or writingFamiliarity with scholarly writing or editingFamiliarity with web content management systems, website analytics and reporting tools, publishing software, and social mediaWorking Conditions:
Normal office environment.ADA/EAA:
The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.