Cloudflare Inc
Marketing Operations Manager
Cloudflare Inc, San Francisco, California, United States, 94199
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!Job DescriptionWe are seeking a highly skilled and experienced Regional Marketing Operations Manager to join our dynamic team in the EMEA region. In this role, you will be responsible for leading and managing marketing operations across the EMEA region. You will be the strategic partner and work closely with the regional marketing team, as well as cross-functional teams including BDRs to ensure the successful execution of marketing campaigns and as well as provide the regional perspective to global initiatives.This Marketing Operations Manager will play a crucial role in ensuring the success of our strategic go-to-market systems architecture and holistic marketing initiatives by developing strategies, implementing best practices, and collaborating with teams across the organization.Technical Skill SetExtensive experience with marketing automation platforms, particularly MarketoProficiency in integrating marketing technologies (e.g., CRM, data management platforms) with other systemsStrong understanding of API integrations and data synchronization between marketing platformsExperience with setting up and managing complex workflows and automation rules in Marketo and other marketing tools
ResponsibilitiesStrategic PlanningWork with the global marketing operations team to design and implement the holistic architecture for our full technology stack (including Adobe Experience Cloud, specifically Marketo) to support regional marketing initiativesDevelop and maintain detailed documentation of marketing technology architecture, processes, and workflows
Ability to TroubleshootProactively identify and resolve issues within the marketing technology stack to ensure seamless campaign execution and data accuracyProvide technical support and troubleshooting for marketing automation and CRM systems, including identifying root causes and implementing solutionsCollaborate with IT and external vendors to address technical challenges and optimize system performance
Campaign ManagementOversee the end-to-end management of marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to achieve key performance metricsOptimize campaign performance through continuous testing, analysis, and iteration to maximize ROI to ensure all qualified leads enter the customer journey
Cross-Functional CollaborationCollaborate with regional and global teams, including sales, customer success, and global marketing, to align marketing initiatives with overall business objectives and drive revenue growthServe as the liaison between regional marketing operations and global marketing leadership to ensure the regional perspective is considered in global campaigns and strategiesFacilitate effective communication and collaboration among cross-functional teams to ensure seamless execution of marketing initiatives
Data Analysis and ReportingProactively monitor and assess areas for optimization to anticipate Cloudflare and its stakeholders' future needsUtilize advanced data analytics tools to track, analyse, and report on the performance of marketing campaigns and initiativesProvide actionable insights and recommendations based on data analysis to drive continuous improvement in marketing effectivenessUnderstand our attribution model and provide guidance based on Tableau and Bizible reporting to ensure accurate measurement of marketing efforts and their impact on business outcomes
Compliance and GovernanceEnsure all marketing activities comply with local regulations and industry standards, including data privacy laws, advertising guidelines, and corporate governance policiesMonitor changes in regulatory requirements and adjust marketing practices accordingly to maintain compliance
Qualifications
5+ years proven experience in strategic marketing operations roles in the EMEA regionMarketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferredExperience leading teams to success by gathering technical business requirements to build holistic systems architectureProviding expert guidance and architecture around business initiatives like personalized nurture, lifecycle monitoring, lead sourcing, and channelsExcellent strategic planning and execution capabilities, with a data-driven approach to decision-making and optimizationDemonstrated expertise in marketing operations campaign management and performance analysisEffective communication and collaboration skills, with the ability to build relationships and influence stakeholders at all levels of the organizationKnowledge of the EMEA market landscape, including cultural nuances, consumer behaviours, and regulatory requirementsExpertise in marketing analytics tools (ex: Tableau), Marketo, Salesforce, and project management softwareBachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred
What Makes Cloudflare Special?We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.Sound like something you'd like to be a part of? We'd love to hear from you!This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!Job DescriptionWe are seeking a highly skilled and experienced Regional Marketing Operations Manager to join our dynamic team in the EMEA region. In this role, you will be responsible for leading and managing marketing operations across the EMEA region. You will be the strategic partner and work closely with the regional marketing team, as well as cross-functional teams including BDRs to ensure the successful execution of marketing campaigns and as well as provide the regional perspective to global initiatives.This Marketing Operations Manager will play a crucial role in ensuring the success of our strategic go-to-market systems architecture and holistic marketing initiatives by developing strategies, implementing best practices, and collaborating with teams across the organization.Technical Skill SetExtensive experience with marketing automation platforms, particularly MarketoProficiency in integrating marketing technologies (e.g., CRM, data management platforms) with other systemsStrong understanding of API integrations and data synchronization between marketing platformsExperience with setting up and managing complex workflows and automation rules in Marketo and other marketing tools
ResponsibilitiesStrategic PlanningWork with the global marketing operations team to design and implement the holistic architecture for our full technology stack (including Adobe Experience Cloud, specifically Marketo) to support regional marketing initiativesDevelop and maintain detailed documentation of marketing technology architecture, processes, and workflows
Ability to TroubleshootProactively identify and resolve issues within the marketing technology stack to ensure seamless campaign execution and data accuracyProvide technical support and troubleshooting for marketing automation and CRM systems, including identifying root causes and implementing solutionsCollaborate with IT and external vendors to address technical challenges and optimize system performance
Campaign ManagementOversee the end-to-end management of marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to achieve key performance metricsOptimize campaign performance through continuous testing, analysis, and iteration to maximize ROI to ensure all qualified leads enter the customer journey
Cross-Functional CollaborationCollaborate with regional and global teams, including sales, customer success, and global marketing, to align marketing initiatives with overall business objectives and drive revenue growthServe as the liaison between regional marketing operations and global marketing leadership to ensure the regional perspective is considered in global campaigns and strategiesFacilitate effective communication and collaboration among cross-functional teams to ensure seamless execution of marketing initiatives
Data Analysis and ReportingProactively monitor and assess areas for optimization to anticipate Cloudflare and its stakeholders' future needsUtilize advanced data analytics tools to track, analyse, and report on the performance of marketing campaigns and initiativesProvide actionable insights and recommendations based on data analysis to drive continuous improvement in marketing effectivenessUnderstand our attribution model and provide guidance based on Tableau and Bizible reporting to ensure accurate measurement of marketing efforts and their impact on business outcomes
Compliance and GovernanceEnsure all marketing activities comply with local regulations and industry standards, including data privacy laws, advertising guidelines, and corporate governance policiesMonitor changes in regulatory requirements and adjust marketing practices accordingly to maintain compliance
Qualifications
5+ years proven experience in strategic marketing operations roles in the EMEA regionMarketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferredExperience leading teams to success by gathering technical business requirements to build holistic systems architectureProviding expert guidance and architecture around business initiatives like personalized nurture, lifecycle monitoring, lead sourcing, and channelsExcellent strategic planning and execution capabilities, with a data-driven approach to decision-making and optimizationDemonstrated expertise in marketing operations campaign management and performance analysisEffective communication and collaboration skills, with the ability to build relationships and influence stakeholders at all levels of the organizationKnowledge of the EMEA market landscape, including cultural nuances, consumer behaviours, and regulatory requirementsExpertise in marketing analytics tools (ex: Tableau), Marketo, Salesforce, and project management softwareBachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred
What Makes Cloudflare Special?We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.Sound like something you'd like to be a part of? We'd love to hear from you!This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.