Tyler Technologies
Director, Events Marketing
Tyler Technologies, Yarmouth, Maine, us, 04096
Director, Events MarketingApply OnlineTyler Technologies is looking for a Director, Events Marketing to join our Marketing team! The role of the Events Marketing Director is to oversee the strategic design, development and execution of all Tyler corporate events, including user conferences, trade shows, client events, and sales incentive programs. The director will ensure that all events are executed in a way that convey the core values of Tyler's' brand and result in positive experiences between Tyler's employees, clients, prospects, investors and local communities. This position serves as the decision-maker representing the business with all event and trade show suppliers, including negotiating contracts/pricing agreements, conducting business reviews and reporting results.
Candidates will bring experience in coaching/developing high performing teams, complex budget management, strong communication skills, strong project management skills, and have the ability to influence across all levels and expertise in corporate event planning and execution.
This individual will serve in a customer-facing and partner-facing leadership role, so they should have a polished presence. They will report into the Vice President, Marketing Shared Services. The ideal candidate will bring 10+ years of related business experience and a leadership style that fuses inspiration with a passion for delivering measurable business results.This position is responsible for delivering all corporate events, conferences and trade shows for Tyler and, ultimately, for ensuring that Tyler's corporate brand identity, brand position and key messages are successfully represented at these events to all audiences - clients, prospects, investors, employees, etc.As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationPlano, Texas | Yarmouth, MaineTravel10-25%ResponsibilitiesStrategic Meetings Management:
A strategic meetings management program (SMMP) is the strategic management of enterprise-wide meeting related processes, spend, volumes, standards and suppliers to achieve quantitative cost-savings, risk mitigation and superior service.Developing meeting and trade show frameworks: objectives, workflows, logistics, costsStandardizing contracts and service agreements with better negotiated rates and encouraging the use of preferred suppliersDeveloping business processes: rules for workflows and approvals, creating consistency in planning, promoting and delivering meetingsOversight of measurements and evaluations of events for real-time visibility enterprise-wide
Risk Management:
Comprehensive emergency management plans aid in ensuring maximum safety in the event of an emergency at convention and hotel facilities.Providing guidance and information to staff with the steps to follow in case of an emergency on-site at a meeting or event. Its intent is to provide a general understanding of the roles played by staff and management in any emergency situation. It is also intended to convey appropriate response measures to be taken by Executive Staff, and the meeting hotels and convention center management teams.Working with HR, Legal Affairs and management teams to provide guidance for mitigating risk as it pertains to indemnification, force majeure, and hold harmless clauses.Providing guidance related to safe standard operations
Events & Trade Show Budget Management:
Oversee and manage budgets through strategic forecasting and monitoring of all event and trade show expendituresEnsure that budget forecasts are provided on an on-going basis and that complete budget recaps, analysis and detailed final billing are submitted at the conclusion of each event or trade showSeek out ways to increase operating efficiencies and cut costs through strong negotiations, streamlining processes, and elevating standards of success with effective ROILeverage technology to drive efficiency for team and first-class experience for event attendees
AnalyticsDeveloping, conducting and analyzing surveys to measure trends and report on KPIsReconciling expenses with cost benefit analyses based on event objectivesIdentifying trends in sourcing, concessions and meeting patternsMonitoring the sharing economy for impact on hotel block commitments, transportation, etc.Managing lead capture procedures and providing useable data for constituentsSecuring economic impact studies from locations where Tyler holds city-wide events
TravelPartners closely with Tyler's Corporate Travel Manager to negotiate corporate travel discounts with hotels and airlines
Event Team ManagementHiring, training, managing and motivating a team of corporate event planners and operations specialistsManaging a master project listIdentifying and assigning resources to manage team projectsDeveloping and instituting team best practices
Qualifications
Bachelor's degree in a related field or comparable work experience10+ years related work experience in a corporate, agency or hospitality industry environmentCMP (Certified Meeting Professional) preferredCMM (Certified Meeting Manager) preferredDES (Digital Event Strategist) certification is a plusProject management experience and the ability to prioritize and delegate to meet implementation milestonesSoft skills required to communicate tasks, deliverables and feedback to colleagues and vendorsAnalytical thinking skills to understand key metrics, derive insights, evaluate performance, and recommend improvementsAbility to anticipate and adapt to complications and come up with contingency plansTravel to events on-site as neededExcellent planning, organizing and problem-solving skills a mustStrong communication and decision-making skillsExcellent people skillsBasic understanding of our industry (Public Sector Software) and marketing conceptsStrong Macintosh or PC skills in Microsoft Office (Word, Excel, Outlook and especially PowerPoint)The Events Marketing Director must be able to:
Understand and convey company messages, brand position and overall business objectives at trade shows, events and user conferences.Apply creative ideas and techniques to events and trade shows.Negotiate with external vendors and suppliers for meeting space, hotel rooms, events, audio/visual, etc., keeping Tyler's best interests in mind at all times.Create events marketing plans for the year, submit an associated budget for each major event, and adhere to these.Lead, manage, inspire and motivate employees across several office locations.Evaluate employees objectively, provide timely and honest feedback.Research, organize and present information in a clear, concise way that can be presented to Tyler leadership.Establish priorities and meet deadlines.Oversee multiple tasks while paying close attention to details.Display excellent collaborative and interpersonal skills and have a passion for relationship building.
Great Place to Work & Grow Your CareerCome join us as we transform the public sector! Our mission, vision, and values guide everything we do. We're also frequently recognized as a great workplace locally and nationally. See our many awards and accolades.
Taking Care of You & Your FamilyYour health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.Apply OnlineRequisition Number:2024-5331
Tyler Technologies is proud to be an affirmative action / equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
Candidates will bring experience in coaching/developing high performing teams, complex budget management, strong communication skills, strong project management skills, and have the ability to influence across all levels and expertise in corporate event planning and execution.
This individual will serve in a customer-facing and partner-facing leadership role, so they should have a polished presence. They will report into the Vice President, Marketing Shared Services. The ideal candidate will bring 10+ years of related business experience and a leadership style that fuses inspiration with a passion for delivering measurable business results.This position is responsible for delivering all corporate events, conferences and trade shows for Tyler and, ultimately, for ensuring that Tyler's corporate brand identity, brand position and key messages are successfully represented at these events to all audiences - clients, prospects, investors, employees, etc.As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationPlano, Texas | Yarmouth, MaineTravel10-25%ResponsibilitiesStrategic Meetings Management:
A strategic meetings management program (SMMP) is the strategic management of enterprise-wide meeting related processes, spend, volumes, standards and suppliers to achieve quantitative cost-savings, risk mitigation and superior service.Developing meeting and trade show frameworks: objectives, workflows, logistics, costsStandardizing contracts and service agreements with better negotiated rates and encouraging the use of preferred suppliersDeveloping business processes: rules for workflows and approvals, creating consistency in planning, promoting and delivering meetingsOversight of measurements and evaluations of events for real-time visibility enterprise-wide
Risk Management:
Comprehensive emergency management plans aid in ensuring maximum safety in the event of an emergency at convention and hotel facilities.Providing guidance and information to staff with the steps to follow in case of an emergency on-site at a meeting or event. Its intent is to provide a general understanding of the roles played by staff and management in any emergency situation. It is also intended to convey appropriate response measures to be taken by Executive Staff, and the meeting hotels and convention center management teams.Working with HR, Legal Affairs and management teams to provide guidance for mitigating risk as it pertains to indemnification, force majeure, and hold harmless clauses.Providing guidance related to safe standard operations
Events & Trade Show Budget Management:
Oversee and manage budgets through strategic forecasting and monitoring of all event and trade show expendituresEnsure that budget forecasts are provided on an on-going basis and that complete budget recaps, analysis and detailed final billing are submitted at the conclusion of each event or trade showSeek out ways to increase operating efficiencies and cut costs through strong negotiations, streamlining processes, and elevating standards of success with effective ROILeverage technology to drive efficiency for team and first-class experience for event attendees
AnalyticsDeveloping, conducting and analyzing surveys to measure trends and report on KPIsReconciling expenses with cost benefit analyses based on event objectivesIdentifying trends in sourcing, concessions and meeting patternsMonitoring the sharing economy for impact on hotel block commitments, transportation, etc.Managing lead capture procedures and providing useable data for constituentsSecuring economic impact studies from locations where Tyler holds city-wide events
TravelPartners closely with Tyler's Corporate Travel Manager to negotiate corporate travel discounts with hotels and airlines
Event Team ManagementHiring, training, managing and motivating a team of corporate event planners and operations specialistsManaging a master project listIdentifying and assigning resources to manage team projectsDeveloping and instituting team best practices
Qualifications
Bachelor's degree in a related field or comparable work experience10+ years related work experience in a corporate, agency or hospitality industry environmentCMP (Certified Meeting Professional) preferredCMM (Certified Meeting Manager) preferredDES (Digital Event Strategist) certification is a plusProject management experience and the ability to prioritize and delegate to meet implementation milestonesSoft skills required to communicate tasks, deliverables and feedback to colleagues and vendorsAnalytical thinking skills to understand key metrics, derive insights, evaluate performance, and recommend improvementsAbility to anticipate and adapt to complications and come up with contingency plansTravel to events on-site as neededExcellent planning, organizing and problem-solving skills a mustStrong communication and decision-making skillsExcellent people skillsBasic understanding of our industry (Public Sector Software) and marketing conceptsStrong Macintosh or PC skills in Microsoft Office (Word, Excel, Outlook and especially PowerPoint)The Events Marketing Director must be able to:
Understand and convey company messages, brand position and overall business objectives at trade shows, events and user conferences.Apply creative ideas and techniques to events and trade shows.Negotiate with external vendors and suppliers for meeting space, hotel rooms, events, audio/visual, etc., keeping Tyler's best interests in mind at all times.Create events marketing plans for the year, submit an associated budget for each major event, and adhere to these.Lead, manage, inspire and motivate employees across several office locations.Evaluate employees objectively, provide timely and honest feedback.Research, organize and present information in a clear, concise way that can be presented to Tyler leadership.Establish priorities and meet deadlines.Oversee multiple tasks while paying close attention to details.Display excellent collaborative and interpersonal skills and have a passion for relationship building.
Great Place to Work & Grow Your CareerCome join us as we transform the public sector! Our mission, vision, and values guide everything we do. We're also frequently recognized as a great workplace locally and nationally. See our many awards and accolades.
Taking Care of You & Your FamilyYour health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.Apply OnlineRequisition Number:2024-5331
Tyler Technologies is proud to be an affirmative action / equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.