Adobe
2025 MBA University Graduate Product Marketing Manager Lightroom
Adobe, New York, New York, us, 10261
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We are seeking an innovative and strategic Product Marketing Manager to join the Lightroom team. This role involves collaborating with cross-functional teams to create compelling marketing strategies, campaigns, and content that enhance Lightroom’s visibility and adoption among photographers, creatives, and enthusiasts.
What You'll Do
Develop and execute comprehensive marketing plans for Adobe Lightroom, focusing on market research & analysis, product messaging & positioning, product launches and go-to-market strategies.
Conduct market research and analysis to understand customer needs, industry trends, and competitive landscape.
Collaborate with product management and growth to shape the roadmap of the Lightroom products, building experiences our customers love and unlocking growth through product innovation and experimentation
Lead product launches and partner with Go-To-Market to coordinate marketing activities to drive user acquisition and product adoption.
Monitor and analyze performance, adjusting strategies as needed to optimize results and meet business objectives.
What You'll Need to Succeed
Currently enrolled in an MBA program and graduating between December 2024 - June 2025
Exceptional written and verbal communication skills
Ability to take initiative on new projects and drive complex issues to resolution
Ability to create and build new concepts and ideas
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $92,800 -- $172,300 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We are seeking an innovative and strategic Product Marketing Manager to join the Lightroom team. This role involves collaborating with cross-functional teams to create compelling marketing strategies, campaigns, and content that enhance Lightroom’s visibility and adoption among photographers, creatives, and enthusiasts.
What You'll Do
Develop and execute comprehensive marketing plans for Adobe Lightroom, focusing on market research & analysis, product messaging & positioning, product launches and go-to-market strategies.
Conduct market research and analysis to understand customer needs, industry trends, and competitive landscape.
Collaborate with product management and growth to shape the roadmap of the Lightroom products, building experiences our customers love and unlocking growth through product innovation and experimentation
Lead product launches and partner with Go-To-Market to coordinate marketing activities to drive user acquisition and product adoption.
Monitor and analyze performance, adjusting strategies as needed to optimize results and meet business objectives.
What You'll Need to Succeed
Currently enrolled in an MBA program and graduating between December 2024 - June 2025
Exceptional written and verbal communication skills
Ability to take initiative on new projects and drive complex issues to resolution
Ability to create and build new concepts and ideas
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $92,800 -- $172,300 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.