Electronic Arts
Creative Lead-Battlefield
Electronic Arts, Marina Del Rey, California, United States, 90292
EA's Marcom Creative team defines the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of creatives, strategists, technologists and producers we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves creative engagement from creation to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms and creative execution and direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight or breakthrough creative idea to progress marketing in our industry and beyond.Battlefield is a legacy FPS brand, synonymous with groundbreaking quality in and out of game. When Battlefield is at its best, it resets the bar for excellence in the industry. You will be at the center of driving that quality in our marketing campaigns.As the Marcom Creative Campaign Lead, you'll be reporting to the Creative Director, partnering with the Marketing Creative team and collaborating with Studio Creatives and Brand Marketing to develop exciting campaigns. End goal? Deliver mind blowing, eye watering, groundbreaking campaigns that hype the community and achieve product goals.YOU SHOULD APPLY FOR THIS JOB IFYou believe that 'collaboration' isn't a buzzword, it's the only way to get to insightful work.You know that great ideas come from anywhere and you have the stories and experiences to prove it.You excel in an environment where creativity is often fluid and can be reactiveYou love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds.You work in service of the brand and the team. Not yourself.
KEY RESPONSIBILITIESPartner and collaborate with the Battlefield Marketing Team and Studio Creatives to develop compelling campaigns.Conceptualize ways for our marketing campaigns to break into new ground, then sell those concepts through to our Brand and Studio partnersGuide work with external creative and production partners with clear creative direction.Pitch creative work through the lens of insights, both business and cultural. You will pitch why an idea is right for this audience, at this time and in this place.Work with Marcom Strategy, Brand Marketing and Channel Intelligence to develop and refine ideas based on insights and strategies.Collaborate with our teams to develop and support creative on their platforms.
REQUIREMENTS4+ years as a creative specialist within a creative agency, entertainment brand or as a filmmakerExperience developing and overseeing marketing campaigns.A storyteller: an understanding of cohesive narrative across everything from a presentation to an important shot in a film.A creator: you improve creativity that inspires fresh activations and content across a variety of media.Insights: an ability to turn insights into fresh ideas.You have a love for the rich mythology and culture around entertainment storytelling.Samples of Campaigns you've led, including large multi-channel activations
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento):
$122,400 - $176,300 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
KEY RESPONSIBILITIESPartner and collaborate with the Battlefield Marketing Team and Studio Creatives to develop compelling campaigns.Conceptualize ways for our marketing campaigns to break into new ground, then sell those concepts through to our Brand and Studio partnersGuide work with external creative and production partners with clear creative direction.Pitch creative work through the lens of insights, both business and cultural. You will pitch why an idea is right for this audience, at this time and in this place.Work with Marcom Strategy, Brand Marketing and Channel Intelligence to develop and refine ideas based on insights and strategies.Collaborate with our teams to develop and support creative on their platforms.
REQUIREMENTS4+ years as a creative specialist within a creative agency, entertainment brand or as a filmmakerExperience developing and overseeing marketing campaigns.A storyteller: an understanding of cohesive narrative across everything from a presentation to an important shot in a film.A creator: you improve creativity that inspires fresh activations and content across a variety of media.Insights: an ability to turn insights into fresh ideas.You have a love for the rich mythology and culture around entertainment storytelling.Samples of Campaigns you've led, including large multi-channel activations
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento):
$122,400 - $176,300 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.