Pacific Life
Digital Marketing Supervisor
Pacific Life, Newport Beach, California, us, 92659
Job Description:Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate - pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future - including your own.We're actively seeking a talented Digital Marketing Supervisor to join the Institutional Division. This role will be hybrid and based in our Newport Beach, CA office.
Responsibilities include:Supervise the continued growth of the focused digital media strategy for Pacific Life's Institutional Division
Prescribe effective digital distribution methods for marketing pieces in the content library
Monitor and measure data analytics and prescribe content course corrections based on reporting data
Collaborate with marketing analytics and other internal partners to evaluate campaign results and recommend further actions for content
Consult and advise internal clients concerning digital platform requirements, including our Institutional marketing website and social media applications
Build effective ad managed campaigns via social platforms and ad partners while monitoring and evaluating data analytics
Assist in the curation of marketing content on our Institutional marketing website and social media platforms
Utilize Salesforce CRM and Marketing Cloud to build, maintain, and drive audience journeys
Work closely with and alongside designers, art directors, content marketers, and enterprise partners
Present creative digital concepts to co-workers and leaders
Adapt to a constantly changing environment
Minimum qualifications & experience:Bachelor's degree in Social Media Marketing, Digital Communications, Consumer Behavior, or equivalent experience
5+ years' experience immersed in developing and implementing digital strategies with proven results and managing direct reports (please provide examples)
Advanced Salesforce Marketing Cloud experience
Familiarity with the Adobe Creative Suite
Proven experience with ad managed campaigns, Google Ad Words, and current SEO optimization trends
The ability to see through the lens of a device-driven audience
The ability to self-start and embrace innovation
Advanced experience with B2C communication over social platforms
Familiarity with writing keyword-rich content for SEO
Knowledge of managing advertising campaigns through key online social platforms
Strong organizational, interpersonal, communication, and presentation skills
Financial fluency and interest in social impact investing is a plus
Formal education in the field of data analytics is a plus
Base Pay Range:The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.$108,000.00 - $132,000.00
Your Benefits Start Day 1
Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
EEO Statement:Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.
Responsibilities include:Supervise the continued growth of the focused digital media strategy for Pacific Life's Institutional Division
Prescribe effective digital distribution methods for marketing pieces in the content library
Monitor and measure data analytics and prescribe content course corrections based on reporting data
Collaborate with marketing analytics and other internal partners to evaluate campaign results and recommend further actions for content
Consult and advise internal clients concerning digital platform requirements, including our Institutional marketing website and social media applications
Build effective ad managed campaigns via social platforms and ad partners while monitoring and evaluating data analytics
Assist in the curation of marketing content on our Institutional marketing website and social media platforms
Utilize Salesforce CRM and Marketing Cloud to build, maintain, and drive audience journeys
Work closely with and alongside designers, art directors, content marketers, and enterprise partners
Present creative digital concepts to co-workers and leaders
Adapt to a constantly changing environment
Minimum qualifications & experience:Bachelor's degree in Social Media Marketing, Digital Communications, Consumer Behavior, or equivalent experience
5+ years' experience immersed in developing and implementing digital strategies with proven results and managing direct reports (please provide examples)
Advanced Salesforce Marketing Cloud experience
Familiarity with the Adobe Creative Suite
Proven experience with ad managed campaigns, Google Ad Words, and current SEO optimization trends
The ability to see through the lens of a device-driven audience
The ability to self-start and embrace innovation
Advanced experience with B2C communication over social platforms
Familiarity with writing keyword-rich content for SEO
Knowledge of managing advertising campaigns through key online social platforms
Strong organizational, interpersonal, communication, and presentation skills
Financial fluency and interest in social impact investing is a plus
Formal education in the field of data analytics is a plus
Base Pay Range:The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.$108,000.00 - $132,000.00
Your Benefits Start Day 1
Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
EEO Statement:Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.