JetBlue
Manager Marketing Operations
JetBlue, Long Island City, New York, United States, 11101
Position SummaryThe Manager, Marketing Operations is a key cross-functional partner, responsible for managing the end-to-end project management of cross-functional campaigns, partnering with creative, channel owners, promotions, brand, product, and other cross-functional teams.Essential ResponsibilitiesProject Management:
Manage cross-functional campaigns/projects from beginning to end including brief and intake processes, submissions, kickoff and stakeholder meetings, and timelines across internal teams to ensure campaigns/projects launch on time. Manage day-to-day escalations and troubleshooting of campaigns. Create and manage project communication plans to stakeholders teams and leadership.Cross-Functional Collaboration:
Manage collaboration across teams including marketing channel owners, brand, advertising, and product to align marketing initiatives with overall business strategies and projects.Process Optimization:
Develop and optimize marketing processes and workflows to enhance efficiency, productivity, and collaboration across teams for directly owned projects as well as other workflows within marketing.Budget Management:
Manage monthly Marcomm budget with finance and accounting teams to track expenses and ensure adherence to monthly budgets.Marketing Calendar : Develop, optimize, manage and report out on the overall 6-12 month rolling marketing calendar by collecting inputs across all areas of Brand and Marketing Communications.Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement.Other duties as assigned
Minimum Experience and QualificationsBachelor's Degree in Marketing, Communications, Advertising or related field; OR demonstrated capability to perform job responsibilities with the combination of a High School Diploma/GED and at least four (4) years of previous relevant work experienceFive (5) years of marketing, brand, or advertising experience managing large campaigns and projectsProven track record of managing large cross functional teams through successful marketing campaignsExperience working with internal and external creative and cross-functional marketing teamsProject management experience within marketing teams for large-scale campaignsAbility to meet tight deadlines and handle multiple projects simultaneouslyUnderstanding of how to manage a budgetStrong team player with ability to influence peers across the organizationAbility to manage advertising agency and other business partnersAbility to represent the JetBlue brand with senior business partnersAvailable for overnight travel (10%)Must pass a pre-employment drug testMust be legally eligible to work in the country in which the position is locatedAuthorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and QualificationsFive (5) years' marketing/advertising experienceKnowledge of travel industry and competitive landscapeExperience managing large-scale cross-functional projectsPrevious leadership experience
Crewmember Expectations:Regular attendance and punctualityPotential need to work flexible hours and be available to respond on short-noticeAble to maintain a professional appearanceWhen working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraftMust be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and FunMust fulfill safety accountabilities as prescribed by JetBlue's Safety Management SystemPromote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy, and behavioral standardsIdentify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) and Safety Action Report (SAR))Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controlsUphold JetBlue's safety performance metric goals and understand how they relate to their duties and responsibilities
EquipmentComputer and other office equipment
Work EnvironmentTraditional office environment
Physical Effort:Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
CompensationThe base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more
Manage cross-functional campaigns/projects from beginning to end including brief and intake processes, submissions, kickoff and stakeholder meetings, and timelines across internal teams to ensure campaigns/projects launch on time. Manage day-to-day escalations and troubleshooting of campaigns. Create and manage project communication plans to stakeholders teams and leadership.Cross-Functional Collaboration:
Manage collaboration across teams including marketing channel owners, brand, advertising, and product to align marketing initiatives with overall business strategies and projects.Process Optimization:
Develop and optimize marketing processes and workflows to enhance efficiency, productivity, and collaboration across teams for directly owned projects as well as other workflows within marketing.Budget Management:
Manage monthly Marcomm budget with finance and accounting teams to track expenses and ensure adherence to monthly budgets.Marketing Calendar : Develop, optimize, manage and report out on the overall 6-12 month rolling marketing calendar by collecting inputs across all areas of Brand and Marketing Communications.Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement.Other duties as assigned
Minimum Experience and QualificationsBachelor's Degree in Marketing, Communications, Advertising or related field; OR demonstrated capability to perform job responsibilities with the combination of a High School Diploma/GED and at least four (4) years of previous relevant work experienceFive (5) years of marketing, brand, or advertising experience managing large campaigns and projectsProven track record of managing large cross functional teams through successful marketing campaignsExperience working with internal and external creative and cross-functional marketing teamsProject management experience within marketing teams for large-scale campaignsAbility to meet tight deadlines and handle multiple projects simultaneouslyUnderstanding of how to manage a budgetStrong team player with ability to influence peers across the organizationAbility to manage advertising agency and other business partnersAbility to represent the JetBlue brand with senior business partnersAvailable for overnight travel (10%)Must pass a pre-employment drug testMust be legally eligible to work in the country in which the position is locatedAuthorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and QualificationsFive (5) years' marketing/advertising experienceKnowledge of travel industry and competitive landscapeExperience managing large-scale cross-functional projectsPrevious leadership experience
Crewmember Expectations:Regular attendance and punctualityPotential need to work flexible hours and be available to respond on short-noticeAble to maintain a professional appearanceWhen working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraftMust be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and FunMust fulfill safety accountabilities as prescribed by JetBlue's Safety Management SystemPromote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy, and behavioral standardsIdentify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) and Safety Action Report (SAR))Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controlsUphold JetBlue's safety performance metric goals and understand how they relate to their duties and responsibilities
EquipmentComputer and other office equipment
Work EnvironmentTraditional office environment
Physical Effort:Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
CompensationThe base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more