Electronic Arts
Mobile Lifecycle Marketing Manager
Electronic Arts, Redwood City, California, United States, 94061
This is a temporary full-time position for a 6-month duration.Reporting into the Growth Marketing Organization within EA Mobile, the Lifecycle Marketing Manager will be responsible for strategizing and executing campaigns across the Lifecycle function at EA. This role spans the EA mobile portfolio, including Golf Clash, Design Home, Star Wars Galaxy of Heroes and more. The Lifecycle Marketing Manager is accountable for developing campaign strategies, clearly articulating how these campaigns will achieve set business objectives, and translating these strategies into focused plans to coordinate across Studio partners and Product Marketing Managers. From there, this person will be responsible for designing and executing personalized marketing campaigns for different customer segments across gaming studios.Team/Role:
The Mobile Growth Marketing team at EA is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs. The Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players. We are looking for an innovative self-starter who can help drive strategy and execution for our lifecycle marketing program.Job Description:Maintain the email and push notification marketing calendars outlining campaigns across audience segments for game studios.Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior while setting measurable campaign goalsManage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compellingManage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and webstore programsDrive strategic planning of re-engagement messagingDesign and execute thoughtful A/B testing strategy, proactively turning data into actionable insights that impact ROIPartner with Mobile Technology & Analytics, Mobile Product Managers, and EA Digital Platform teams to project manage lifecycle marketing initiativesEnsure all communications meet stringent quality, branding, voice, and content guidelines.Partner with internal (Content, Marketing, PM, Dev, Brands and Mobile Technology & Analytics) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accuratelyAnalyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Summarize learnings and offer recommendations
Qualifications:2-5+ years of experience in Lifecycle, either in strategy or cross-channel planning roles at a mobile gaming or mobile companyAbility to support cross-functional marketing plansAbility to thrive in a fast-paced environment with shifting prioritiesAbility to work with studios in different time zones (west coast, east coast, UK)Excellent analytical and reporting skillsAbility to work at both a strategic and tactical level with deep experience in the customer lifecycleExperience with 3rd party Push & ESP platformsStrategic thinker, with the ability to clearly articulate and implement plans with oral and written communication skills
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento):
$82,500 - $122,900 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.
The Mobile Growth Marketing team at EA is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs. The Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players. We are looking for an innovative self-starter who can help drive strategy and execution for our lifecycle marketing program.Job Description:Maintain the email and push notification marketing calendars outlining campaigns across audience segments for game studios.Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior while setting measurable campaign goalsManage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compellingManage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and webstore programsDrive strategic planning of re-engagement messagingDesign and execute thoughtful A/B testing strategy, proactively turning data into actionable insights that impact ROIPartner with Mobile Technology & Analytics, Mobile Product Managers, and EA Digital Platform teams to project manage lifecycle marketing initiativesEnsure all communications meet stringent quality, branding, voice, and content guidelines.Partner with internal (Content, Marketing, PM, Dev, Brands and Mobile Technology & Analytics) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accuratelyAnalyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Summarize learnings and offer recommendations
Qualifications:2-5+ years of experience in Lifecycle, either in strategy or cross-channel planning roles at a mobile gaming or mobile companyAbility to support cross-functional marketing plansAbility to thrive in a fast-paced environment with shifting prioritiesAbility to work with studios in different time zones (west coast, east coast, UK)Excellent analytical and reporting skillsAbility to work at both a strategic and tactical level with deep experience in the customer lifecycleExperience with 3rd party Push & ESP platformsStrategic thinker, with the ability to clearly articulate and implement plans with oral and written communication skills
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento):
$82,500 - $122,900 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.