JLL
Product Marketing Manager
JLL, Chicago, Illinois, United States, 60290
The role:As a Product Marketing Manager, you will play a crucial role in driving real estate innovation, ensuring our solutions are differentiated, and developing a winning go-to-market strategy. Reporting to the Workplace Solution Marketing Lead, you will drive the messaging and positioning and execute a variety of product marketing functions for our technology. You will collaborate with cross-functional teams to deliver on joint initiatives that enable JLL to win in the market at scale.
The day to day:Deliver creative and compelling messaging that clearly articulates and reinforces both our technology's and JLL's unique brand and value proposition across buyer personas and use cases.
Support demand generation campaigns by creating high-value content like white papers, eBooks, solution briefs, webinars, landing pages and blogs.
Help develop and deliver sales training content and assets like solution sheets, brochures, emails, and demo videos to accelerate sales pipeline growth and conversion.
Partner with product management and solution architects to distill key functionality and benefits into core product marketing assets.
Develop market positioning and rationale to demonstrate how JLL & our technology differentiates against competition.
Coordinate the creation and update of website, thought leadership, and social media content.
Execute key elements of product launches including messaging and positioning, internal communications, and field/event marketing.
Help support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
Act as a spokesperson for our products and solutions.
About you:You love the art of telling a great story.
You have a demonstrated track record of creating compelling product and solution narratives, customer testimonials, and thought leadership content.
Product marketing experience within B2B SaaS / technology. 5+ years of relevant or equivalent experience desired.
You love to get into the details and drive projects to successful completion.
Very strong written and verbal communication skills.
You are a team player who can work across departments to ensure the best outcome for the business.
Why you're a great fit:You have a growth mindset with a bias towards action and the ability to flex in a fast-paced environment.
You are familiar with the commercial real estate industry or have a passion for this market and are willing to put the time in to becoming fluent.
You have a strong sales and customer orientation.
You have a can-do attitude and use creativity and excellent judgment to find innovative ways to get the job done.
You are highly approachable and can represent our organization in a way that leaves lasting impressions.
You are naturally curious and always looking for learning opportunities.
The day to day:Deliver creative and compelling messaging that clearly articulates and reinforces both our technology's and JLL's unique brand and value proposition across buyer personas and use cases.
Support demand generation campaigns by creating high-value content like white papers, eBooks, solution briefs, webinars, landing pages and blogs.
Help develop and deliver sales training content and assets like solution sheets, brochures, emails, and demo videos to accelerate sales pipeline growth and conversion.
Partner with product management and solution architects to distill key functionality and benefits into core product marketing assets.
Develop market positioning and rationale to demonstrate how JLL & our technology differentiates against competition.
Coordinate the creation and update of website, thought leadership, and social media content.
Execute key elements of product launches including messaging and positioning, internal communications, and field/event marketing.
Help support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
Act as a spokesperson for our products and solutions.
About you:You love the art of telling a great story.
You have a demonstrated track record of creating compelling product and solution narratives, customer testimonials, and thought leadership content.
Product marketing experience within B2B SaaS / technology. 5+ years of relevant or equivalent experience desired.
You love to get into the details and drive projects to successful completion.
Very strong written and verbal communication skills.
You are a team player who can work across departments to ensure the best outcome for the business.
Why you're a great fit:You have a growth mindset with a bias towards action and the ability to flex in a fast-paced environment.
You are familiar with the commercial real estate industry or have a passion for this market and are willing to put the time in to becoming fluent.
You have a strong sales and customer orientation.
You have a can-do attitude and use creativity and excellent judgment to find innovative ways to get the job done.
You are highly approachable and can represent our organization in a way that leaves lasting impressions.
You are naturally curious and always looking for learning opportunities.