JLL
Manager, Field Marketing
JLL, Dallas, Texas, United States, 75215
The Role
JLL's Marketing Manager of field marketing provides strategic marketing services to our geographic-based businesses in primary US metropolitan areas. These positions work as a team, in conjunction with regional and national leadership, to plan and execute marketing strategies that position JLL competitively in the commercial real estate industry. The role requires the ability to contribute on strategy development, planning, and execution of high-performing marketing programs in close coordination with local business leaders, national business line marketers, and partners on our Research, Sales Enablement and Operations teams. The local marketer will develop and execute sales and marketing plans to help business lines achieve revenue goals across many aspects of the commercial brokerage business.
The role also supports local internal employee engagement in partnership with local and national leadership.
The local marketer must be professional, organized and a self-starter, as well as have the drive to succeed within a dynamic, high impact sales environment. The role requires creativity, ability to work with sales stakeholders, as well as excellent project management, communication skills and a firm grasp on technology.
Essential Duties and Responsibilities:Partner with JLL's business line leaders and stakeholders to strategize marketing solutions across business priorities
Work with business segments team and industries to plan and execute high-performing marketing programs that differentiate the business locally and support the growth of each local business line
Work with local leadership to plan and execute regional client engagement events and activities that promote JLL as a thought-leader in the industry; partner with national events management team while adhering to established budgets and national procedures
In conjunction with JLL's communications teams and local leadership, support the region's proactive public relations, internal communication and social media programs through content creation, media relations and external agency management, if appropriate
Provide design direction and collaborate with internal teams in the planning and execution of sales support and prospecting materials in both print and digital format, including but not limited to brochures, flyers, mailers, emails, ads, promotional items as well as special use websites and landing pages
Innovate and improve our marketing programs by researching and applying new ideas and industry best practices to our efforts
Collaborate with other local marketing teams as well as national partners to share best practices and advance shared means and methods
Establish strong, trust-based working relationships with all JLL local leaders and national influencers
Utilize Workfront, a workflow management system, to track and prioritize assignments for all JLL-managed property marketing efforts
Qualifications:Bachelor's Degree in Marketing, Advertising, Communications, Business, or other relevant field
Minimum 3 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus
Excellent project management and organizational skills
Excellent written and oral communication skills
Excellent creative skills
Understanding of and commitment to superior client service (internally and externally)
Track record of sophisticated strategic marketing in the B2B services arena
Impeccable attention to detail
High level of resourcefulness
Ability to thrive in a fast-paced work environment with demanding work loads
Ability to identify, communicate and solve problems quickly
Knowledge of MS Word, PowerPoint, Excel required
Familiarity with Canva or Adobe Creative Suite a plus
Strong digital skills with ability to master new technologies
JLL's Marketing Manager of field marketing provides strategic marketing services to our geographic-based businesses in primary US metropolitan areas. These positions work as a team, in conjunction with regional and national leadership, to plan and execute marketing strategies that position JLL competitively in the commercial real estate industry. The role requires the ability to contribute on strategy development, planning, and execution of high-performing marketing programs in close coordination with local business leaders, national business line marketers, and partners on our Research, Sales Enablement and Operations teams. The local marketer will develop and execute sales and marketing plans to help business lines achieve revenue goals across many aspects of the commercial brokerage business.
The role also supports local internal employee engagement in partnership with local and national leadership.
The local marketer must be professional, organized and a self-starter, as well as have the drive to succeed within a dynamic, high impact sales environment. The role requires creativity, ability to work with sales stakeholders, as well as excellent project management, communication skills and a firm grasp on technology.
Essential Duties and Responsibilities:Partner with JLL's business line leaders and stakeholders to strategize marketing solutions across business priorities
Work with business segments team and industries to plan and execute high-performing marketing programs that differentiate the business locally and support the growth of each local business line
Work with local leadership to plan and execute regional client engagement events and activities that promote JLL as a thought-leader in the industry; partner with national events management team while adhering to established budgets and national procedures
In conjunction with JLL's communications teams and local leadership, support the region's proactive public relations, internal communication and social media programs through content creation, media relations and external agency management, if appropriate
Provide design direction and collaborate with internal teams in the planning and execution of sales support and prospecting materials in both print and digital format, including but not limited to brochures, flyers, mailers, emails, ads, promotional items as well as special use websites and landing pages
Innovate and improve our marketing programs by researching and applying new ideas and industry best practices to our efforts
Collaborate with other local marketing teams as well as national partners to share best practices and advance shared means and methods
Establish strong, trust-based working relationships with all JLL local leaders and national influencers
Utilize Workfront, a workflow management system, to track and prioritize assignments for all JLL-managed property marketing efforts
Qualifications:Bachelor's Degree in Marketing, Advertising, Communications, Business, or other relevant field
Minimum 3 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus
Excellent project management and organizational skills
Excellent written and oral communication skills
Excellent creative skills
Understanding of and commitment to superior client service (internally and externally)
Track record of sophisticated strategic marketing in the B2B services arena
Impeccable attention to detail
High level of resourcefulness
Ability to thrive in a fast-paced work environment with demanding work loads
Ability to identify, communicate and solve problems quickly
Knowledge of MS Word, PowerPoint, Excel required
Familiarity with Canva or Adobe Creative Suite a plus
Strong digital skills with ability to master new technologies