Cisco
Senior Product Marketing Manager-Webex Solutions Marketing
Cisco, Seattle, Washington, us, 98127
Sr. Product Marketing Manager - Webex Solutions MarketingLocation: Remote, Seattle, WashingtonJob Grade: 12Hiring Manager: Janice RappJob Type: Professional / 32 hours, permanentWe change the World, you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more meaningful than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with Cisco leaders, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part of a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired.What you'll doThe Product Marketing Manager for Webex by Cisco will have responsibility for leading end-to-end product launch operations to ensure consistent and accurate messaging and positioning of the market-leading Webex Suite, Devices and Contact Center.Establish cross-functional launch calendars and workback plans across marketing, PR, executive communications, and product management to align with key events and releases.
Drive the documentation of product launch payload, including release status, tier, differentiation, value and end-user/buyer benefit. Provide frequent updates to inform development of core content.
Understand market data, trends, customer needs and competitors to support the development of differentiated product positioning, messaging and narratives for targeted market segments and personas.
Drive and develop major launch assets including press releases, keynote and analyst presentations, executive briefing decks, sales and partner training, launch overview videos and webinars, website updates and blogs.
Ensure that all launch deliverables adhere to Webex brand standards.
Assess and analyze launch performance across key metrics.
Who you'll work withYou will be a member of the Solutions Marketing Team and will work closely with the product team, sales, product marketers and Webex marketing support teams. With the team you will help drive demand for Webex via digital, social, press, analyst, demand programs, advertising and event programs.Who you areYou are a strategic marketing leader with a passion for customers, technology, storytelling, and winning. You are experienced in understanding business buying behavior, channel partner and emerging growth marketing tactics and in the small business, mid-market, large enterprise and Service Provider segments. You are a modern digital-first marketer with strong eye for business who takes initiative and makes big things happen.Our minimum requirements for this role:You will have 7+ years of proven experience in B2B marketing in the tech industry with collaboration, IT, app and SaaS experience with a focus on product marketing and sales enablement.
Preferred qualifications:Experience working in Contact Center & Collaboration industry preferred.
End-to-end marketing experience (from strategy to execution), working across different functional teams (Product Marketing, Engineering, Sales, Field) and marketing subject areas (digital, social, events, partner, etc.) from strategy through execution
Outstanding communication (verbal, written and graphical) and interpersonal skills while working with different teams and levels-including executives--across the company
Creative sensibility, a high-quality bar, and the ability to drive execution on time for every marketing program.
Demonstrated ability to think strategically, communicate clearly, think conceptually, implement effectively, take care of ambiguity, drive clarity, works under pressure and lead multiple projects, in some cases, across multiple time zones
Organizational agility and strong partner management and cross-group collaboration skills will be critical to success, which demonstrated the ability to implement through an influence model.
An experienced and hardworking leader with strong personnel leadership skills that fosters positive morale, team professional growth and delivers results.
Experience with hardware, software and/or services, complex portfolio migrations and Software-as-a-Service (SaaS) business models preferred.
BA/BS in communications, marketing, engineering or related field preferred.
Why Cisco#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. A passion for technology and world changing? Be you, with us!#WeAreCisco
Drive the documentation of product launch payload, including release status, tier, differentiation, value and end-user/buyer benefit. Provide frequent updates to inform development of core content.
Understand market data, trends, customer needs and competitors to support the development of differentiated product positioning, messaging and narratives for targeted market segments and personas.
Drive and develop major launch assets including press releases, keynote and analyst presentations, executive briefing decks, sales and partner training, launch overview videos and webinars, website updates and blogs.
Ensure that all launch deliverables adhere to Webex brand standards.
Assess and analyze launch performance across key metrics.
Who you'll work withYou will be a member of the Solutions Marketing Team and will work closely with the product team, sales, product marketers and Webex marketing support teams. With the team you will help drive demand for Webex via digital, social, press, analyst, demand programs, advertising and event programs.Who you areYou are a strategic marketing leader with a passion for customers, technology, storytelling, and winning. You are experienced in understanding business buying behavior, channel partner and emerging growth marketing tactics and in the small business, mid-market, large enterprise and Service Provider segments. You are a modern digital-first marketer with strong eye for business who takes initiative and makes big things happen.Our minimum requirements for this role:You will have 7+ years of proven experience in B2B marketing in the tech industry with collaboration, IT, app and SaaS experience with a focus on product marketing and sales enablement.
Preferred qualifications:Experience working in Contact Center & Collaboration industry preferred.
End-to-end marketing experience (from strategy to execution), working across different functional teams (Product Marketing, Engineering, Sales, Field) and marketing subject areas (digital, social, events, partner, etc.) from strategy through execution
Outstanding communication (verbal, written and graphical) and interpersonal skills while working with different teams and levels-including executives--across the company
Creative sensibility, a high-quality bar, and the ability to drive execution on time for every marketing program.
Demonstrated ability to think strategically, communicate clearly, think conceptually, implement effectively, take care of ambiguity, drive clarity, works under pressure and lead multiple projects, in some cases, across multiple time zones
Organizational agility and strong partner management and cross-group collaboration skills will be critical to success, which demonstrated the ability to implement through an influence model.
An experienced and hardworking leader with strong personnel leadership skills that fosters positive morale, team professional growth and delivers results.
Experience with hardware, software and/or services, complex portfolio migrations and Software-as-a-Service (SaaS) business models preferred.
BA/BS in communications, marketing, engineering or related field preferred.
Why Cisco#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. A passion for technology and world changing? Be you, with us!#WeAreCisco