Marketing Communications Specialist

Woodward's Diversity, Inclusion and Belonging CommitmentAt Woodward, no matter where you are from, your physical appearance, or how you identify, you deserve the opportunity to reach your greatest potential. We are on a journey to achieve this as an organization and want to work closely with our members to set the right path.We humbly acknowledge this will be an imperfect journey. Yet, we are steadfastly committed to embracing the power of diverse people, perspectives and experiences for our current members, attracting the best talent across our communities, and creating an inclusive and rewarding workplaces for all.Woodward supports our members' wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position.

Salary will be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.Estimated annual base pay: $56,100 - $70,200 - $84,240All members included in cash bonus opportunity401(k) match (4.5%)Annual Woodward stock contribution (5%)Tuition reimbursement and Training/Professional Development opportunities for all members12 paid holidays, including floating holidaysIndustry leading medical, dental, and vision Insurance upon date of hireVacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leavePaid parental leaveAdoption AssistanceEmployee Assistance Program, including mental health benefitsMember Life & AD&D / Long Term Disability / Member Optional LifeMember referral bonusSpouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible SpendingVoluntary benefits, including:

Home / Auto Insurance discountsWhole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave

Are you ready to make your mark? If you're a

Marketing Communications Specialist , we have an exciting opportunity for you! In this role you will be responsible for developing and executing the annual marketing plan to include content creation and messaging, directing promotional campaigns, managing trade shows, optimizing our digital/social media presence, managing budgets, and so much more. We are seeking a driven, self-starter with a technical aptitude and passion for understanding the why and how things work. Excellent writing and oral communications skills are a must, along with the ability to work with others to gather and consolidate information.What You Will Be DoingCollaborate with the marketing team to develop and execute the annual marketing plan which identifies all promotional activities and budget designed to support objectives outlined by corporate strategic plan.Develop key performance indicators to monitor the effectiveness of the marketing plan. Report on results.Responsible for executing all areas of the marketing plan to include social media, website, email, SEO, trade shows, advertising, webinars.Accountable for creating and managing all marketing collateral both print and digital.Manage customer/prospect contact database.Responsible for ongoing management of the marketing automation system.Responsible for SEO efforts to ensure that Woodward brand is consistently appearing in top 3 organic keyword searches. Implement paid SEO to optimize results.Manage in house or third-party content developers to include graphic artists, photographers, and video producers.What We Are Looking ForBachelor's degree in arts/sciences (BA/BS) Marketing, Communications, Business, Economics or related field is required.2 + years marketing and communication activities required; Industrial marking experience desired.Experience in the use of marketing automation solutions to execute email campaigns, along with proven success in creating and executing marketing campaigns with specific focus on inbound marketing.Experience coordinating trade and industry events desirable.Experience in creating marketing collateral/content such as email templates, website content, brochures, and landing pages.Experience working with CRM systems to manage customer prospect database and integration with marketing automation tools.Experience in A/B testing for optimizing digital marketing campaigns.SEO experience and demonstrated results with the use of Google Ads and Analytics.Application window is anticipated to close 30 days from original posting date.This information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.This position requires use of information which is subject to the International Traffic in Arms Regulations (ITAR) and/or the Export Administration Regulations (EAR). All applicants must be U.S. Persons within the meaning of the ITAR and EAR, or eligible to obtain all required authorizations from the U.S. Department of State and/or the U.S. Department of Commerce. The ITAR defines a U.S. Person as a U.S. citizen or national, lawful permanent resident (i.e., 'Green Card holder'), or a protected person (e.g., asylee, or refugee).Woodward is an Equal Opportunity EmployerEO/AA/M/F/Disabled/Protected Veterans#LI-Hybrid